How NBC is Revolutionizing its Survey Research with AI
Editor's note: Canvs gave a webinar on how NBC revolutionized its survey research by using AI technology on Aug. 22, 2018. Duration 59:55.Â
Let’s face it, as much as we researchers love the nuance that open-ends offer, the imaginative misspellings and non-sequitur notions found within many of them can render them difficult to decipher. Now, thanks to the latest applications of Artificial Intelligence within state-of-the-art technology, traditional researchers can advance their analysis in a more efficient and effective manner. This Webinar will discuss how NBC is using disruptive technology to understand survey results quicker, more consistently, and at scale – and how doing so keeps them one step ahead of the competition when it comes to pilot testing and cast analysis.
Key takeaways:
- When companies like NBC use innovative, AI tools to perform pre-pilot and post-pilot survey tests, they experience more consistent results with faster turnaround times and more nuanced insights.
- AI-powered surveys tools facilitate easier reading and interpreting of survey results with the ability to benchmark and establish business norms.
- Consistent, standardized results for open-ended responses support the sharing of trusted insights that are actionable, easy to explain and easy to defend.
Presenter:Â
- Jared Feldman, founder and CEO, Canvs.Â
- Benoit Landry, vice president of consumer insights and late night programming, NBC Universal.