Editor's note: Canvs gave a webinar on how NBC revolutionized its survey research by using AI technology on Aug. 22, 2018. Duration 59:55.
Let’s face it, as much as we researchers love the nuance that open-ends offer, the imaginative misspellings and non-sequitur notions found within many of them can render them difficult to decipher. Now, thanks to the latest applications of Artificial Intelligence within state-of-the-art technology, traditional researchers can advance their analysis in a more efficient and effective manner. This Webinar will discuss how NBC is using disruptive technology to understand survey results quicker, more consistently, and at scale – and how doing so keeps them one step ahead of the competition when it comes to pilot testing and cast analysis.