Top Marketing Research Articles Related to the High-Tech Industry

View market research case study and technique articles related to the High-Tech Industry. Quirks.com is the leading resource for marketing research.

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Article From pilots to purpose – Part 2: Building culture and governance for an AI-driven enterprise Monika Rogers, Seth DeAvila | January 20, 2026
Sponsored Video Bulbshare from SMG Virtual Global Session: Agentic futures: How AI agents will transform research over the next 18 months Nina Glynn, Seth Minsk, Juan Planillo, Jaisal Mistry | December 4, 2025
Article Why AI needs classic usability principles  to succeed Eric Karofsky | November 1, 2025
Article The case for synthetic data Rajan Sambandam, Oded Netzer | November 1, 2025
Article How brands should approach the new era of search Arthur Mstoyan | October 14, 2025
Article Harnessing AI: Amid fearmongering, Americans should rethink the use of AI Brian Tatum | October 9, 2025
Article Bridging the trust gap: Global insights on AI adoption Richard Colwell | October 7, 2025
Article Old way vs. new way – how the hiring process has evolved Randy Adis , Kahren Kersten , Brian Fowler | July 22, 2025
Article What executives really think about AI James Forr, Djordjija Petkoski | July 1, 2025
Article ResTech: Smarter decision-making at scale Patrick Comer | June 17, 2025
Article The effects of AI on streaming: Opportunities for brand growth Farid Jeeawody | April 17, 2025
Article The future of synthetic respondents in the insights industry Lisa Boughton | April 14, 2025
Article How to integrate digital innovation into your brand experience Alex Vera | April 11, 2025
Article The future of retail: What the rising consumer adoption of AI means for the retail industry Sam Killip | April 9, 2025
Article Formalizing market research innovation programs in the age of AI Dale Evernden | March 25, 2025