High-Tech Industry | Top Marketing Research Articles

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Showing: High-Tech

Total: 117

Article From curiosity to implementation: Harnessing the power of the metaverse and generative AI in marketing Thomas Peham | April 23, 2024
Article Survey Monitor March/April 2024 Quirk's Staff | March 1, 2024
Article What consumers value most in battery electric vehicles and brand relationships K.C. Boyce, Nikki Stern | January 1, 2024
Article AI and insights in 2024: Navigating the new age of innovation Polat Goktas | January 9, 2024
Article 4 marketing research trends that will shape 2024 Jill Larson | December 11, 2023
Article The culture and pitfalls of technology Conifer Research Staff | November 21, 2023
Article How to achieve trusted AI in the media evaluation, CX and social listening industry Rob Key | November 1, 2023
Article Quirk's Time Capsule Quirk's Staff | November 1, 2023
Sponsored Article Ask the Expert November/December 2023: How should we be thinking about experimenting with AI? Quirk's Staff | November 1, 2023
Article How generative AI is transforming open-end analysis Rick Kieser | September 1, 2023
Article Survey Monitor September/October 2023 Quirk's Staff | September 1, 2023
Article Balancing human insight and artificial intelligence Mitch Henderson | July 24, 2023
Article A guide to generative AI for insights Thor Olof Philogène | July 1, 2023
Sponsored Article Unleash the Transformative Power of AI Adrian Sanger, Nisha Yadav | June 19, 2023
Article Embracing uncertainty: How marketing researchers can use the right technology to take control John Bird | June 19, 2023