The current pandemic has presented numerous challenges to the way we operate, both as individuals and organizations. As disinformation blends with the ever-increasing flow of COVID-19 news, consumers are asked to interpret and share information carefully, and companies are finding themselves in uncharted territory. The coming months will continue to be a learning process for us all.
Fortunately, this time has also seen an outpouring of positive and reliable content to help with this process. Below you’ll find the third installment in our series of resources, articles and insights pertaining to the coronavirus and related topics. While not exhaustive, the list offers perspectives and advice for individuals and businesses alike. Keep an eye out for the next installment of articles and resources, and visit Quirk’s COVID-19 Resources and Information hub for financial assistance, webinars, industry research and donation opportunities relating to the COVID-19 crisis.
For Part 2, click here.
Association resources
ESOMAR has published a statement with recommendations for research. The guidance stresses the important of using evidence-based decision-making as continuing to freely contribute insights to the growing body of knowledge. “Particularly now, the data, research and insights sector is a critical source of such evidence and guidance,” the statement says. “It should be maintained, encouraged and intensively used by governments, businesses and charities alike.” Read more.
The Insight Association discusses concerns some researchers have about conducting research, highlighting the importance of continued market research as well as the increased interest for participation in market research. Read more.
MRS CEO Jane Frost published an open letter to MP Chancellor of the Exchequer, Rishi Sunak, asking that the government extend the same support it has given to hospitality and leisure to the market and social research sector. Read more.
Career advice
The Muse shared some guidance on how to manage coronavirus-related anxiety when there is still a job to do every day. Read more.
The Sound has published the first installment of The Antidote, a collection of, inspiring, amusing and entertaining content to help ease the stress of lockdown. Read more.
Gallup discusses research on what employees expect and need from their leaders right now. Read more.
Forbes covers some tips for effectively leading high performing remote teams. Read more.
The Happiness Lab podcast has launched a series of episodes on how to cope mentally and socially with the pandemic. Read more.
Built In provides suggestions on how to discuss COVID-19 with coworkers in a way that is productive, rather than anxiety-inducing. Read more.
Business recommendations
The Warwick Business School has released four lessons for marketers during a crisis. Read more.
AdAge discusses why marketers should focus on their end-audience in order to sustain business and grow. Read more.
WordStream provides some tips for copywriting during the COVID-19 pandemic. Read more.
AdWeek details how consumers are looking to companies to provide meaningful solutions and how companies can act accordingly. Read more.