With many countries locking down to help curb the spread of the coronavirus, life this week looks quite different for researchers around the world. In some places, trips outside the apartment are mostly limited to daily walks, while in others it’s still possible to get pizza delivered through your car window. At Quirk’s, our semi-weekly Zoom meetings help maintain a sense of normalcy while we learn to adjust to a new mode of working and living.
Below, Quirk’s offers the second installment in our series of resources, articles and insights relating to the coronavirus. Again, this list is by no means exhaustive. We will continue to publish compilations of this sort, so be sure to keep an eye out for the next part.
For Part 1, click here.
EphMRA has released guidelines on conducting health care marketing research. Read more.
AMSRO published an open letter to the Australian government, highlighting the importance of prioritizing market and social research during the pandemic. Read more.
The Insights Association called on the United States government to support the insights industry by providing financial relief and streamlining the TCPA. Read more.
The Canadian Research Insights Council has published resources and guidance for conducting research during the COVID-19 pandemic. Read more.
ESOMAR has released its official position and guidance on conducting research during the pandemic. Read more.
WWD lists the dos and don’ts of marketing in the age of coronavirus. Read more.
Forbes outlines four marketing actions for navigating in troubled times. Read more.
Euromonitor International looks at how income elasticity can predict which industries will be most affected by the coronavirus. Read more.
Women in Retail covers nine necessities for business survival during a crisis. Read more.
Bain & Company details actions that CEOs should take now in orde...