As many businesses look toward a return to the workplace and a gradual reopening, many important discussions are taking place on what the new normal will look like from a business perspective. Below are a few different perspectives and sources of guidance on how businesses can keep moving forward while keeping in mind the well-being of their customers, clients, participants and staff.
This list is not exhaustive, but through it we hope to offer a helpful compilation of resources. Visit Quirk’s COVID-19 Resources and Information hub for information on financial assistance, webinars, industry research and donation opportunities relating to the COVID-19 crisis.
For Part 5, click here.
Association resources
The Market Research Society (MRS) has released new guidance for face-to-face data collection, including guidelines for cleaning, ventilation and managing public areas, as well how to effectively communicate safety measures. Read more.
Additionally, the MRS has outlined the potential long-term impact of COVID-19 on the U.K.’s face-to-face research sector. Read more.
The Insights Association has posted additional guidelines for reopening insights work and provides links to more resources. Read more.
Business recommendations
Michael Boumendil writes for MediaPost on emotional decency in post-crisis marketing, and what steps brands must take to truly reach their audience. Read more.
Diginomica writer Cath Everett discusses the mental health challenges of both returning to workplaces and continuing stay-at-home work, and what employers can do to manage the lasting impact on employee well-being. Read more.
Laura LeBleu writes for Forbes on what measures employers can take to ensure a safe return to the office. Read more.
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What’cha Drinkin’?
Quirk's presents What'cha Drinkin'?, a series of interviews with marketing research and insights professionals.
Interview with Jennifer Roberton of respondi UK
Jennifer Roberton, managing director of respondi U.K., talks with Stewart Tippler about her rewarding work with the Market Research Benevolent Association, respondi’s studies of web habits during COVID-19 and what it’s like to find out you’ve won an award while you’re in the hospital. Watch now.
Interview with Bob Qureshi of Research Club
Dan Quirk joins Bob Qureshi, co-owner and managing partner of i-View London, Leeds and Warsaw and a director of the Research Club, for a virtual English tea time (with a bit of American coffee). The two discuss how researchers are gearing up for reopening focus group facilities – from social distancing guidelines to detailed sanitizing procedures. Qureshi also shares how the Research Club is connecting with researchers around the world during the COVID-19 crisis, including their participation in the upcoming Quirk’s Event Virtual! Watch now.
Interview with Ben Page of Ipsos MORI
Ben Page, chief executive of Ipsos MORI, chats with Stewart Tippler about the impacts of COVID-19 on his company and the research industry as a whole and argues that, to make progress toward achieving social equality, it’s important to measure the actions taken and identify where more work is needed. Watch now.