Coming up in October, Quirk’s, the Marketing Research Association (MRA) and the CEB Market Insights Leadership Council are holding the annual Corporate Researchers Conference (CRC) in Dallas. Among the myriad speakers slated to help move corporate researchers from relevant to indispensable is Kassandra Barnes, CareerBuilder’s research and content manager, who will present “Getting a Sales Organization to Care About Research.”
As part of “My Story,” a project aimed to let attendees get better acquainted with presenters, the MRA conducted a short interview that addresses how Barnes found herself in the research industry, what she sees as opportunities for corporate researchers, what she thinks needs fixing and more! Here’s just a taste:
“The biggest opportunity corporate 
researchers have is to make sure our voices are heard within the organization. Not all organizations are “bought in” to research and what it can do to save time, money and resources for the future growth of a company. Researchers who know how to demonstrate this value, while also selling what they do to gain buy-in from the top down, have the greatest opportunity.”
To read the full interview, visit https://crc.marketingresearch.org/kbarnes.cfm.