Editor's note: Dapresy held a webinar on Oct. 12, 2017 about getting better research reporting.
Albert Einstein said, “If you can’t explain it simply, you don’t understand it well enough.” The same is true for market research reports. Typically, these data come in large, complex files that take hours to analyze in order to fully understand and turn into meaningful reports. Is this how insights should be created and shared? The answer is no. And we want to show you that there is a much better way.
John Bird and Evelyn Dwyer share their best advice on how to create insightful quantitative reports that will inspire your organization to take action.
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