Beating the Cheaters in Qualitative and Quantitative Research
Editor's note: Elevated Insights held a webinar on beating cheaters in qual and quant research on May 4, 2017. Duration 58:59.
The market research industry is plagued with cheaters – professional survey takers, poseurs who misrepresent their identity, location or brands they use.
In this webinar, the Elevated Insights team will share examples of challenges and provide real-world solutions that help us beat cheaters at their own game. We will take on cheaters at every phase of a research project, from samples/databases to survey design, fieldwork, data cleaning and reporting. Get the inside scoop from forums and Facebook groups where cheaters unite, understand how to screen out poseurs/pros from qualitative research and learn how to remove cheaters from your quantitative studies with your data cleaning process.
Presenter:
- Debbie Balch, president and founder, Elevated Insights.
- Kara Carroll, Elevated Insights.
- Joey Torretto, Elevated Insights.
- Cailee Osterman, Elevated Insights.