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Meet some of the marketing research individuals and teams who are standing out from the crowd! They are the influencers in the industry who are rising through the ranks because of their innovation, skills and potential, pushing research and insights to be better and faster.
Data visualization expert
Sanford Busse
Data Visualization Director
With over 15 years of experience in data design, analysis and reporting – and now leading the data visualization efforts for E-Tabs – Sanford is a market research visionary in many senses of the word.
As the industry continues to embrace effective visualization of data, Sanford acts as shepherd on this journey. Along with his team, he supports research agencies and insight teams across the globe in delivering interactive dashboards, tailored to the unique requirements of research. The bespoke service brings a wealth of insights to researchers’ fingertips, empowers them to tell engaging stories with data and ensures greater efficiencies by reducing a time- and labor-intensive stage of research. Any project requiring a dashboard will benefit greatly from consultation with Sanford and the team.
His next vision for the research landscape is the ongoing development of a new dashboard-design tool catering to the specific needs of market research, something no other tool does adequately. Get in touch with E-Tabs to discuss your dashboard needs.
www.e-tabs.com
0208 205 4665
info@e-tabs.com
Global health care specialists from coast to coast
From left to right: Claire Richardson, Director; Tom Nolte, Head of Business Analytics North America; Rachel Howard, Director; Tom Winter, Director
Research Partnership is celebrating 20 years in business this year with expansion across the U.S., opening new offices in San Francisco and New York. With headquarters in Philadelphia and a satellite office in Boston, Research Partnership is now expertly placed to support global pharma from West to East Coast. We shine a light on four of our key faces of research.
Tom Winter has relocated from London to run San Francisco. With 14 years of experience and a background in genetics and life sciences, Tom has established himself as an expert in immuno-oncology, immunology and virology and been instrumental in helping shape the launch strategies of various market-leading products. Tom loves SF, although work is keeping him busy, so he’s on the hunt for more faces to expand the team!
Claire Richardson heads up Boston. A seasoned market research professional, Claire has gained a reputation for expertise in patient understanding and recently co-hosted a successful Webinar on patient centricity with Pharmaceutical Executive. She pioneered the use of simulated consultations at RP and is a strong proponent of observational research techniques as a means of gaining real-world insights in health care.
Tom Nolte has made a significant contribution across the company since he joined the Philadelphia office a year ago. Tom’s expertise in individual-level choice modelling, segmentation and price-demand assessments has helped cement RP’s position as a leader in advanced quantitative techniques. His background in radio also means he’s a joy to listen to!
Rachel Howard heads up the office in New York and has become an expert in emerging markets, having started her career in Singapore. Rachel is a keen commentator on the pharmaceutical industry and has had many articles published in the trade press, co-presented Webinars and spoken at various industry conferences. With offices on Madison Avenue, Rachel’s biggest fear is maxing out her credit card!
Research Partnership is now hiring. Visit www.researchpartnership.com/careers.
researchpartnership.com
215-682-9200
info@researchpartnership.com
Research software solutions expert
Ton Koster
Managing Director
Ton Koster is managing director of Knowledge Navigators, a market research solutions firm based in the Netherlands that provides expertise and solutions that focus on research, analytics and technology. Ton specializes in providing solutions that help companies’ data process and analysis teams that are for instance working with Quantum and Quanvert solutions to maintain and update end-client deliverables. Using Ruby products by Red Centre Software, Ton can assure your team has the right tools to manage customer projects.
The Ruby line of research software was created by market research professionals who have many years of industry experience with ad hoc and tracker studies that are often combined with complex data structures prepared with innovative cleaning, weighting and construct features.
With the Ruby line, our market research professionals can provide modern state-of-the-art Windows-based software with the same strength and capabilities as your current software, plus integration with MS office, Visual Studio or VBA, SPSS and R to provide decks of tables and charts in PowerPoint, Excel, Word or for online interactive deliverables on PC, IPhones, smartphones or tablets.
Along with providing the software, Knowledge Navigators go the extra mile to provide technical services that support the customer relationship.
Our company can supply and support the various types of Ruby products offered by Red Centre Software, which include the flagship application Ruby Desktop, a professional crosstabulator; Ruby Laser, which runs in Windows browsers to provide online access to Ruby Data; RubyGo (designed for tablet display) and its companion RubyPocket (designed for phones) to provide access to Ruby online Reports and interactive Ruby Dashboards.
Contact Ton at Knowledge Navigators to help you with a smooth transition to Red Centre Software’s market research solutions.
www.knowledge-navigators-research.com
www.redcentresoftware.com
+31(0)653329348
ton.koster@knowledge-navigators-research.com
Passion in social sciences and behavioral economics
Margaret Mueller
President
As a sociology Ph.D. student, Margaret Mueller learned quickly that academia was not for her. Instead, she had fallen in love with market research – specifically the company where she had worked before going back to school.
That company: Shapiro+Raj (then known as Leo J. Shapiro & Associates). “It was everything I loved about sociology,” Margaret says. “Understanding people’s attitudes, motivations and behaviors; what drives them; and why they do what they do.”
Over her 14 years at Shapiro+Raj, Margaret has been a driving force of the company’s evolution from traditional market research to a leading branding and marketing insights company that integrates social sciences and behavioral economics with account planning and brand strategy. Now as President, Margaret – with CEO Zain Raj – is leading a 60-year-old company, with a rich history of rigorous social science-based market research, into the future. “The world is changing so quickly that the old ways of operating don’t work anymore,” Margaret says. “We are developing methods and tools that help our clients connect the dots between what people think and feel and what they actually do.”
Shapiro+Raj also helps clients pull together all their disparate data and information, identify the most powerful commercially-viable insights and craft strategic plans for their brand.
At the heart of Shapiro+Raj’s work are the social sciences and behavioral economics – Margaret’s intellectual passions. But Margaret is happiest working with clients to solve business problems. “This industry has felt like a real gift for someone who is a social scientist at heart, but wants to live in the world of business,” she says. “Distilling weeks of research down to a few nuggets of insights into what will actually have an impact on a client’s business – that’s a real art. And I get to sit at the intersection, between the art and the science.”
www.shapiroraj.com
312-321-8293
margaret.mueller@shapiroraj.com
Customer relationship expert
Cory Long, Director
Client Development - Customer Experience Measurement
Cory joined Toluna in 2014, coming from Forrester Research. At Forrester, Cory was responsible for managing client relationships, promoting customer satisfaction and loyalty by demonstrating an understanding of customers’ critical business issues and delivering products and services that help clients meet their business objectives.
Cory has taken his experience at Forrester and applied it expertly to his approach to working with Toluna’s CEM clients.
At Toluna, Cory is responsible for managing client relationships for our Customer Experience Measurement offering. Day-to-day, he helps leading brands collect voice of the customer feedback in real-time, obtain a better understanding of customer experiences and sentiment and make expert recommendations on how to integrate real-time feedback with Toluna’s vast digital insights portfolio. This real-time feedback empowers companies to react quickly and capitalize on success or course-correct efficiently.
Since joining in 2014, Cory has demonstrated Toluna’s consultative approach to working with both current CEM clients and prospects in building and executing the best CEM solution for their brand from Toluna’s suite of offerings. This approach has allowed leading companies to bring customers into the heart of their brand – thus increasing sales and helping make more effective marketing decisions as a result.
About Toluna
Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real-time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of 13+ million members across 68 countries. This real-time access to consumers is coupled with its state-of-the-art market research survey and analytics platform. Toluna has 21 offices in Europe, North America, Asia Pacific and MENAP.
www.toluna-group.com
203-834-8585
toluna@toluna.com
Pioneer in online research
Lisa Wilding-Brown
Chief Research Officer
Lisa Wilding-Brown has been in the industry since the inception of online research. Lisa’s specialties include sampling and survey design, panel development and management, online and mobile recruitment and full-service mixed-mode field management. As Chief Research Officer, Lisa is responsible for panel quality, best practices and sampling methodologies as well as spearheading the firm’s DIY platform scheduled to debut in 2017.
Prior to Innovate, Lisa was part of the executive team at uSamp where she developed the company’s global panel and led its mobile business division. Lisa got her start in market research at Harris Interactive, where she helped develop the company’s full-service online project management group. She later joined the panel team, focusing on research-on-research, survey methodology, specialty panel development and online user engagement for the Harris Poll Online.
Wilding-Brown serves on the boards of the MMRA and UTA’s Master of Science in Marketing Research, has presented at various conferences and has published research related to online survey design, online quality and mobile best practices. Lisa chairs a committee focused on enhancing user experience for the Insights Association’s Online Sampling Forum and is an active contributor to the GRBN’s participant engagement initiative.
innovatemr.com
888-229-6664
sales@innovatemr.com
Innovating shopper research
Colin Valdiserri
Co-Founder and CEO
In 2004, Colin Valdiserri and Jacob King formed Informed Decisions Group to focus on non-traditional research methods centering on the behavioral sciences. With Colin’s background in consumer psychology and Jacob’s expertise observational insights, IDG grew to become a differentiator in shopper research.
IDG uniquely leveraged our consumer science background with new technologies, including mobile eye-tracking, neuro-measurement, micro-expression coding and virtual shopping. This paved the way to innovate new shopper metrics from online to brick-and-mortar, helping clients develop and optimize touchpoints throughout the entire shopping process.
Under Colin’s leadership, IDG became the first to successfully model purchase behavior to visual attention and specializes in solutions for shelf insights, package optimization and conversion measurement. Our approach leverages a fusion of quantitative data and qualitative intimacy with a team of moderators who were the recipients of the Gold IDEA (Industrial Design Excellence Award) in the research category for highly successful new product development and launch.
www.idg-consulting.com
440-454-0399
sjohnston@idg-consulting.com
International fielding specialist
Abby Goodell
Vice President, Fieldwork Network International
Fielding research in countries all over the world takes a lot of experience. Abby Goodell has years of it. Abby has been with the Fieldwork organization for 19 years. She started as a recruiter in the Fieldwork Denver office and then embraced roles as a client services manager, facility director of the N.Y. office, multi-market project manager for Fieldwork Network and most recently global project manager of Fieldwork Network. As the newly-appointed vice president of Fieldwork Network International, Abby leads a team of project management specialists set up to cover all time zones. Fieldwork has fielded projects in 50 countries over the past 35+ years.
As global management specialists, Abby and her team handle all aspects of the fielding process, which includes multi-market proposals, screener advice and development, overseeing the recruiting and data collection process, coordinating local logistics like moderation and translation and ensuring on-site clients are cared for from Bangkok to Barcelona. All of this concludes with a single consolidated invoice. Abby and her team make conducting research in far-flung countries as smooth and seamless as possible.
Abby particularly enjoys the connections she makes with clients. She understands that each study is unique and requires constant and detailed communication. She brings this value of partnership to her entire team. “Teamwork is at the heart of everything we do. Creating partnerships with our clients and local vendors is critical to conducting successful research, particularly across continents. And it makes the job fun.”
About Fieldwork
Fieldwork has been a leader in world-class marketing research services and facilities for over 35 years. As market research has expanded from the standard focus group to incorporate other methodologies and technologies, Fieldwork has expanded with it. We have 15 research facilities across the U.S., a multi-market project management team that covers the globe and recruiting capabilities for any type of project in any location.
www.fieldwork.com
800-863-4353
abbyg@networkintl.fieldwork.com
Seasoned research professional
Ashley Cunningham-Morrison
Executive Director
C&C Market Research started as a “boots on the ground” business over 25 years ago and continues to be a leader in the market research industry today. Craig (president) and Cindy (vice president) have grown the company from the single office they began with to over 45 geographically-dispersed offices across the United States in high-traffic shopping centers where C&C can help with all of your F2F data collection needs. We have also built up extensive databases over the years which allow us to assist with online market research projects as well. From projects with hard-to-find respondents and small samples to projects with general-population respondents and extremely large samples, C&C can help with them all.
With few exceptions, our entire management team started out as those “boots on the ground” and worked their way up to the positions they hold today. This gives us all a great understanding of the market research process and what it takes to successfully complete a project. Once a project has been commissioned to C&C, an experienced project manager is assigned to manage the day-to-day operations of the project. By having multiple C&C team members watching all projects, we ensure the highest level of quality and communication throughout project completion. Our corporate team, local staff and facilities, coupled with our proprietary programming and data transmission capabilities, have ensured countless successful projects for our clients.
Executive Director Ashley Cunningham-Morrison is no exception to those “boots on the ground.” From an early age, Ashley helped Craig and Cindy, more affectionately mom and dad, with the business. She began as an interviewer/recruiter in the Fort Smith office and after graduating college, she managed the Northwest Arkansas location for a few years. She now works in the corporate office and from operations to sales, she is involved in all areas of the company’s operations.