Top Marketing Research Articles Related to Shopper Insights

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Article Are we asking shoppers the wrong questions? Patrick Young | September 1, 2026
Article How integrated research helped modernize the Butterball brand without losing trust Jennifer Pleva | September 1, 2026
Article Diversions, reframed: Insights from the 2026 Quirk’s Event – New York Julia Nilles | August 21, 2026
Article Is there a better way to validate synthetic data? Jeffrey Mead | July 14, 2026
Article The limits of generational thinking David Intrator | July 14, 2026
Article Quick commerce in India: What the 10-minute shopper means for consumer insights Shammi Thakur | July 13, 2026
Article The default consumer: Designing for one in a market built for two Tom Ellis | May 26, 2026
Article Neurodivergent insights: A lens for better design across all audiences Alex Holmes | May 26, 2026
Article Understanding consumers who aren't buying Kyle Rawn, Lindsay Roberts | May 1, 2026
Article In Case You Missed It... May/June 2026 Quirk's Staff | May 1, 2026
Article The influence of multicultural consumers on brand growth Mario X. Carrasco | March 23, 2026
Article Quick Take: The trust business: Why courage and clarity will define the next era of insights Pepper Miller | March 1, 2026
Article Survey Monitor January/February 2026 Quirk's Staff | January 1, 2026
Article A practitioner's guide to rapid  incrementality testing Maksim Zhirnov | January 1, 2026
Article The CX essentials for the 2025 holiday season Ron Welty | December 4, 2025