Editor's note: Pam Goldfarb Liss is a freelance qualitative researcher and president of research firm LitBrains-Igniting Ideas!
Finding “super awesome kids” for your qualitative research studies is akin to tracking down the Holy Grail – and if you discover this treasure, you’ll have engaging young people who will give you important perspectives for any business strategy you or your client are investigating. You know who these respondents are: They are articulate, savvy kids or teens who are able to provide the perspectives needed in a research study. They get it. They can tell you about their own personal opinions easily and know what they’re talking about. They are key to the success of any qualitative research event.
My hope with this article is to give you a two-part process for designing the plan that will help you find your super awesome kids. Part one is defining the right respondents for your study. Part two is preparing your respondents so they can confidently share their own opinions. By doing this work upfront, you will help your young respondents be the awesome kids your project needs and make them feel more comfortable giving their great perspectives.
The wonderful thing about kids and teens is, unlike adults, most of them are exactly who they say they are. Thus it’s even more important to ensure you are clear in your screening questionnaire. A recruiter who has been briefed on the qualities you are looking for in these special kid or teen respondents is equipped to make it happen.
Think of recruiting as the first part of this journey. The metaphor I’ll use a few times in this article is nachos. Nachos are nachos, yes, but there are all sorts of toppings and sauces you can use to make them the great-tasting version you personally want, right? Similarly, you need to customize your screening questionnaire with specific things that will help you get the great kid respondents you need...