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Showing: Research Methodology

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Article Using rating scales in segmentation studies: At least twice as bad as you think Keith Chrzan | January 1, 2026
Article Data Use: Six things marketing researchers can do with random forest analysis Keith Chrzan | November 1, 2025
Article A refinement of the Kano method Carl Jago | November 1, 2025
Article How to create a research project style guide Nancy Cox | September 1, 2025
Article 2025 The Quirk's Event New York Shared Presentation Documents Quirk's Staff | August 4, 2025
Article How to unleash the  power of segmentation Kyle Rawn, Lindsay Roberts | July 1, 2025
Article 2025 The Quirk's Event London Shared Presentation Documents Quirk's Staff | May 16, 2025
Article Communicating with limited-English-proficiency patients in U.S. emergency rooms Tom Donnelly, Tatiana Barakshina, Barbara Haimowitz, Kinshuk Sahni, Heaven Russell | May 1, 2025
Article 2025 The Quirk's Event Chicago Shared Presentation Documents Quirk's Staff | April 11, 2025
Article 2025 The Quirk's Event Los Angeles Shared Presentation Documents Quirk's Staff | March 11, 2025
Article Understanding prescribing trends through  chart audits Lynn Welsh, Tamara Fraley | November 1, 2024
Article How a measured, respectful approach to interviewing yields more insights Kai Fuentes | November 1, 2024
Article Data Use: How likely are you to recommend this article? Chris Hauck | November 1, 2024
Article By the Numbers: Do respondents take us seriously? Stephen Hellebusch | November 1, 2024
Article 2024 The Quirk's Event New York Shared Presentation Documents Quirk's Staff | July 30, 2024