Demand grows for research and insight

Editor's Note: Forsta discussed the demand for research and insight growth in their May 18, 2022 webinar. Duration: 26:23

Forsta's opening slide of their May webinar on agency strategies.Tightening research budgets? Increased use of DIY technologies? Profit margins under relentless downward pressure? Wherever you look these days, you can find doom-and-gloom commentary on the outlook for research agencies. But there’s an alternative story here. 

Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to help organizations understand their audiences. 

At Forsta, we strongly believe in this second narrative. In fact, we think this is a new golden age for agencies. 

We work with hundreds of great research companies all over the world. Every day, we see inspiring examples of innovation, client impact and commercial success. 

In this webinar, we’ll explore some of the key ways in which agencies can create success in this new era for the insights industry. 

Join industry consultant Mike Stevens and Forsta expert Fredrik Osterberg to hear how your agency can seize the big opportunities in today’s research ecosystem.  

Key takeaways: 

  • Why management consultancies are growing their research practices. 
  • How agencies can take a bite out of the consulting firm’s pie. 
  • Examples of successful advisory strategies adopted by research companies. 

Presenters: 

  • Mike Stevens, Founder of Insight Platforms and What Next Strategy & Planning.
  • Fredrik Osterberg, SVP Market Research EMEA, Forsta.

https://www.bigmarker.com/quirk-s-marketing-research-m/Winning-Agency-Strategies-in-the-Era-of-Research-Technology