Connecting the Dots: 3 Major Consumer Trends To Watch in 2022

Editor's Note: GWI and LinkedIn discussed the best ways to decipher consumer thoughts, feelings and behaviors. Duration 37:18. 

Let’s be honest. Even during the best of times, it can be tricky to get a sense of how consumers think, feel and behave. Things change so quickly – now more than ever.

But with the right insight, brands can start to make sense of the situation. That’s where we come in.

In this session, we unpack the motivations and reasons behind big changes to help brands get a better sense of consumers’ attitudes and behaviors to stay ahead.

Our speakers will use our wealth of consumer data to outline three key trends to keep on your radar this year. We’ll also be joined by the wonderful Ty Heath, director of market engagement for the B2B Institute at LinkedIn, who will be giving us her own perspectives on these trends. 

Here’s what you can expect to uncover:

  • How the pandemic changed consumers’ approach to life.
  • How consumers are taking control of their well-being.
  • How they’re sharing the good, the bad and the ugly on social media.

Presenters: 

  • Katie Gilsenan, Trends Manager at GWI.
  • Shauna Moran, Trends Analyst with GWI. 
  • Ty Heath, Director, Market Engagement at The B2B Institute, LinkedIn.

https://www.bigmarker.com/quirk-s-marketing-research-m/Connecting-the-Dots-3-Major-Consumer-Trends-To-Watch-in-2022