Editor’s note: Desislava Kyumyureva is the copywriter for Above Apex.

In today's digital age, the way we communicate is constantly evolving. Text messaging has become an integral part of our daily lives, revolutionizing the way we stay connected with friends, family and even businesses. This article aims to explore the power of texting for brands, the current trends in business messaging, successful case studies and the future of text messaging for brands.

Text messaging, also known as SMS, has come a long way since its inception. Let's delve into the history of text messaging to gain a better understanding of its rise to dominance.

Text messaging originated in the early 1990s when mobile phones became widely accessible. Initially, it was primarily used as a means of communication between individuals. People quickly realized the convenience of sending short messages to convey information without the need for a lengthy phone call. As technology advanced, so did texting capabilities.

But it wasn't until the early 2000s that text messaging truly took off with the proliferation of mobile phones. As the size and weight of mobile devices decreased while their functionality increased, more and more people embraced text messaging as a preferred method of communication. This became a game changer for both personal and business communication. According to a Dexatel study – a business text messaging platform: More than 35% of phone users in the world are always available via SMS. That by itself is a solid indication of the changes in the past 20+ years when it comes to text messaging. 

In the early days of text messaging, the process was quite simple. Users had to navigate through a series of menus on their mobile devices to access the messaging feature. The limited character count per message, usually around 160 characters, posed a challenge for users to convey their thoughts concisely.