Top Marketing Research Articles Related to the Electronics Industry

View market research case study and technique articles related to the Electronics Industry. Quirks.com is the leading resource for marketing research.

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Article What Apple Watch sales mean for the era of wearable tech Miguel Conner | May 1, 2015
Article In Case You Missed It... October 2013 Quirk's Staff | October 1, 2013
Article Eye-tracking helps reconcile the disconnect between shoppers’ words and their actions Scott Young | July 1, 2013
Article More than an activity: How passive 'shopping' is changing the path to purchase Manila Austin | May 1, 2013
Article Mining social media to boost segmentation Gregory Yankelovich | May 1, 2013
Article In Case You Missed It... May 2013 Quirk's Staff | May 1, 2013
Article Managing mobile research: How it's different and why it matters Dinaz Kachhi-Jiwani, Jacob Tucker, Lisa Wilding-Brown | March 1, 2013
Article Losing its polish? Samsung takes on Apple with more than just price Robert Passikoff | March 1, 2013
Article Marketers learn to play at social media games Ed Jessup | August 1, 2012
Article Behavior over attitude: A path to more actionable segmentation Alisa Hamilton, Ryan Kocher | August 1, 2012
Article The missing link: Why VOE is as vital as VOC Nancy Porte | June 1, 2012
Article In Case You Missed It... February 2011 Quirk's Staff | February 1, 2011
Article Despite lack of necessity, iPad still seen as fun and cool Quirk's Staff | July 1, 2010
Article Evolving customer satisfaction through brand authenticity Jeff Hall, David Robbins, Kerry Colligan | October 1, 2009
Article Back-to-school shopping down but not out Quirk's Staff | August 1, 2009