Gay and Lesbian LGBTQIA+ Market | Top Marketing Research Articles

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Showing: LGBTQIA+

Total: 19

Article Exploring the cultural dynamics driving backlash against Target Katya Skogen | November 13, 2023
Sponsored Article Simon/Myers: Spearheading a market research revolution with an intersectional lens Quirk's Staff | July 1, 2023
Article Work and play: Roller derby and LGBTQ+ advocacy in marketing research Nancy Cox | March 27, 2023
Article Walking the talk: Why values alignment matters to connect with Gen Z Adriana Waterston | June 16, 2021
Article Effective strategies for marketing to LGBTQ consumers in the the post-COVID world Joey Amato | May 8, 2020
Article Exploring Mexico's LGBTQ communities: A qualitative study David Morse, Susanna Fránek, Gerardo Gallart | June 1, 2019
Article Connect with younger consumers using inclusive niche marketing Ed Jessup | January 1, 2016
Article Effective approaches for engaging LGBTQ consumers in marketing messages Curt Fedder | May 1, 2015
Article Web-based qualitative research with teens helps ad agency develop successful public service campaign Kristin Schwitzer, Dana Slaughter | May 1, 2009
Article Including LGBTQ individuals in market research: Is it possible and how can it be done? Bob Witeck, Wes Combs | February 1, 2004
Article Guidelines for conducting marketing research with GLBT consumers Deborah Gonderil | February 1, 2004
Article LGBTQIA market trends and the 2004 election Bob Witeck, Wes Combs | February 1, 2005
Article Understanding the buying power of LGBTQIA consumers: Separating fact from fiction Bob Witeck, Wes Combs | February 1, 2006
Article How sexuality and gender impact automotive buyer behavior Scott Pimley | July 1, 2011
Article In Case You Missed It... April 2010 Quirk's Staff | April 1, 2010