Top Marketing Research Articles Related to Insights into the LGBTQIA+ Market

View market research case study and insight technique articles related to LGBTQIA+ people. Quirks.com is the leading resource for marketing research and insights.

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Showing: LGBTQIA+

Total: 24

Article Earning LGBTQ+ loyalty: How brands can build authentic pride engagement Katya Skogen | June 23, 2025
Article The real cost of scaling back DEI: How consumers are adjusting their purchasing behaviors Dave Albert | February 11, 2025
Article The journey to authentic allyship between people and brands Sarah Garnica | July 23, 2024
Article Authentic allyship: Supporting the LGBTQ+ community beyond Pride Month Sarah Garnica | June 27, 2024
Article How to maximize the benefits and avoid the pitfalls of corporate advocacy Jeremy Cochran, Eric Scheer | May 1, 2024
Article Exploring the cultural dynamics driving backlash against Target Katya Skogen | November 13, 2023
Sponsored Article Simon/Myers: Spearheading a market research revolution with an intersectional lens Quirk's Staff | July 1, 2023
Article Work and play: Roller derby and LGBTQ+ advocacy in marketing research Nancy Cox | March 27, 2023
Article Walking the talk: Why values alignment matters to connect with Gen Z Adriana Waterston | June 16, 2021
Article Effective strategies for marketing to LGBTQ consumers in the the post-COVID world Joey Amato | May 8, 2020
Article Exploring Mexico's LGBTQ communities: A qualitative study David Morse, Susanna Fránek, Gerardo Gallart | June 1, 2019
Article Connect with younger consumers using inclusive niche marketing Ed Jessup | January 1, 2016
Article Effective approaches for engaging LGBTQ consumers in marketing messages Curt Fedder | May 1, 2015
Article Web-based qualitative research with teens helps ad agency develop successful public service campaign Kristin Schwitzer, Dana Slaughter | May 1, 2009
Article Guidelines for conducting marketing research with GLBT consumers Deborah Gonderil | February 1, 2004