Generation Baby Boomers | Top Marketing Research Articles

Search above or browse by research topic, market focus and content type below.

Search Results

Sort By:

Showing: Generation Baby Boomers

Total: 42

Article Trade Talk: What can researchers glean from Pew’s rethinking of generational definitions? Joseph Rydholm | July 1, 2023
Article 2023 roundup: Generative AI, customer insights and bias in marketing research Quirk's Staff | May 22, 2023
Article Managing a multigenerational workforce: How to unify and support different generations at work Acuity Training Staff | May 17, 2023
Article How research helped develop the go-to-market strategy for a new cold brew coffee Elliot Savitzky, Hannah Robbins | May 1, 2023
Article A researcher’s guide to family dynamics in the age of universal smart device usage Alisha Snow | April 10, 2023
Article The Researcher's Bookshelf: Three books illustrate the value of examining the lenses through which you see the world Susan Fader | March 1, 2023
Sponsored Video Radius Global MR Webinar: How Different Are They? Boomer vs. Millennial Spending Behaviors Lesley Brooks, Jamie Myers | January 18, 2023
Article Holiday season spending and celebrations: Survey Monitor Marlen Ramirez | December 22, 2022
Sponsored Article Staying Ahead of the Downturn – Understanding Shifting Consumer Tends in a Time of Uncertainty Nicole Mitchell | October 3, 2022
Sponsored Video NORC Webinar: The Rationale for Research: How To Leverage the True Voices of Americans 50 and Older Alison Bryant, Michael Dennis, John Fries | October 3, 2022
Article How generations are perceived at work Chris Hauck | July 25, 2022
Sponsored Article Survey Monitor July/August 2022 Quirk's Staff | July 1, 2022
Article The tensions driving the future of aging Matt Carmichael | May 2, 2022
Article Tapping into the extended-reality consumer market Eric Wagatha | January 31, 2022
Sponsored Article Innovative Products and Services November/December 2021 Quirk's Staff | November 1, 2021