Generation Y / Millennials | Top Marketing Research Articles

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Showing: Generation Y / Millennials

Total: 109

Article 2023 holiday shopping trends: 4 key differences among young consumers Jenna Varites | November 27, 2023
Article Celebrating the holiday season: Survey Monitor Marlen Ramirez | November 27, 2023
Article Survey Monitor November/December 2023 Quirk's Staff | November 1, 2023
Article Survey Monitor September/October 2023 Quirk's Staff | September 1, 2023
Article The Researcher's Bookshelf: Putting a spotlight on racial inequality and business leader blind spots Maddie Swenson | July 24, 2023
Article Trade Talk: What can researchers glean from Pew’s rethinking of generational definitions? Joseph Rydholm | July 1, 2023
Article Survey Monitor July/August 2023 Quirk's Staff | July 1, 2023
Article Raising Gen Alpha: The impact of Millennial parenting Maddie Swenson | June 28, 2023
Article 2023 roundup: Generative AI, customer insights and bias in marketing research Quirk's Staff | May 22, 2023
Article Managing a multigenerational workforce: How to unify and support different generations at work Acuity Training Staff | May 17, 2023
Article How research helped develop the go-to-market strategy for a new cold brew coffee Elliot Savitzky, Hannah Robbins | May 1, 2023
Article How Millennial parenting is impacting the next generation Helenor Gilmour | May 1, 2023
Article The Researcher’s Bookshelf: Luxury marketers and the next generation of customers Maddie Swenson | February 27, 2023
Sponsored Video Radius Global MR Webinar: How Different Are They? Boomer vs. Millennial Spending Behaviors Lesley Brooks, Jamie Myers | January 18, 2023
Article Holiday season spending and celebrations: Survey Monitor Marlen Ramirez | December 22, 2022