Hospitality Industry | Top Marketing Research Articles

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Showing: Hospitality Industry

Total: 27

Article Q&A: Discussing consumer loyalty and engagement at Hyatt Jim Tierney | October 9, 2017
Article Survey Monitor May 2017 Quirk's Staff | May 1, 2017
Article How research helps Fairmont Hotels & Resorts understand guests’ emotional needs and motivations Mike Taylor | October 1, 2016
Article Evolving conjoint techniques to quantify buyer behavior Seth Fowler | July 1, 2016
Article In Case You Missed It... January 2014 Quirk's Staff | January 1, 2014
Article Research guides Holiday Corp.'s creation of a lodging chain for business travelers Joseph Rydholm | February 1, 1990
Article Ongoing customer satisfaction research helps Hampton Inns guarantee good service Joseph Rydholm | November 1, 1991
Article Projective techniques help nightclub concoct nostalgia-filled cocktails for Gen X patrons Dean Bates | December 1, 1999
Article Mail survey, in-house database helps La Quinta Inns monitor guest satisfaction Joseph Rydholm | October 1, 1999
Article Respondents in interactive groups approve Best Western's ambitious ad campaign Joseph Rydholm | June 1, 1996
Article Integrating marketing tools facilitates location of new construction Beth Hoffman | March 1, 1988
Article Companies seeking insights on satisfaction shouldn’t overlook online and other text sources Tom Anderson | October 1, 2006
Article Study examines the link between hotel employee performance and guest satisfaction Frank Mulhern, Robert Passikoff | October 1, 2007
Article Trade Talk: Employee surveys key to attitudes Beth Hoffman | March 1, 1987
Article How Marriott International tapped mobile research to get feedback on enhancements to its mobile site Joseph Rydholm | June 1, 2010