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Methodologies, techniques and technology are rapidly changing in the marketing research and insights industry. New products and services are being released at an ever-faster pace. How can you keep up on what is new? Quirk’s has you covered. In this section, you will find some of the newest and most innovative tools and services to keep your research up to speed. From the latest in software, technology, methodology and services, these are the products and service you will want to know about.
Toluna is the only insights provider uniquely designed to empower today’s on-demand economy. We are powered by the perfect fusion of expertise, technology and community, which we use to connect businesses and consumers to deliver insights on-demand to companies of all sizes.
Researchers and marketers are finding the on-demand help they need through Toluna’s QuickCommunities. This is a revolutionary DIY platform enabling brand managers to create highly engaged, branded, Web-based communities in just minutes, recruiting the perfect, targeted audience from the Toluna backbone – its global community of 22 million members – all in real-time. By bringing together just the right mix of consumers to provide insights on specific issues, brand managers are creating custom, thoroughly engaging community experiences for members.
It is a qualitative solution that allows users to obtain deep, actionable insights when they matter – in real-time. More often than not, today’s brand marketers need actionable information and insights in real-time in order to stay abreast of the competition. Now they can turn to QuickCommunities for on-the-spot insights and real-time decision-making. That’s the perfect solution for the on-demand marketplace.
7 ways P2Sample’s platform solves your panel and sample management challenges
What if you had a single interface where you could efficiently and easily manage all things panel and sample? That’s exactly what P2Sample’s fully integrated, fully automated solution for panel management and fieldwork offers. This sophisticated platform empowers users to take advantage of built-in automation to better manage everything from respondent recruitment through bidding and feasibility to project execution.
P2Sample’s platform solves many common challenges in the industry, prioritizing flexibility, ease of use and proprietary tools to improve respondent experiences. Here are seven things the panel does to make your life easier when it comes to sample and panel management:
- Connections galore. Manage proprietary panels and programmatically integrate with more than 200 sample providers, with pre-existing connections to the industry’s largest panel companies, exchanges and marketplaces.
- Detect fraud. Achieve better-quality data due to P2Sample’s AI-based fraud detection and respondent engagement systems to every respondent on the platform, regardless of his/her source. This means the responsibility for any issues related to fraud or engagement is removed from the buyer.
- Find respondents. Access 50+ million deeply profiled and engaged consumers across 150+ countries, targeted with the power of P2Sample’s advanced technology.
- Methodology integrations. Integrate seamlessly with traditional and custom data collection systems and multiple methodologies, including eye-tracking, facial coding, non-conscious measurement, video capture and (of course) traditional surveys.
- Lifecycle management. Easily manage sample across the entire project lifecycle, from bidding/quotation to field to delivery for easy quota setups, accurate feasibility estimates and lightning-fast launches.
- Instant updates. Stay on track using proactive automated alerts and real-time reporting, backed by online help from P2Sample’s project experts.
- Expert APIs. Reduce risk and resource commitments while fully embracing automation through P2Sample’s free API builds.
Add all this to an intelligent pricing model that ensures clients never overpay for sample, contains no additional platform or software licensing fees and has one competitive cost per complete and you have a recipe for success. This platform gives users confidence in knowing they are getting data they can trust, along with the agility to stay ahead of a swiftly changing market.
The multicultural market represents approximately 40 percent of the U.S. population and continues to grow. In fact, the U.S. will be a multicultural-majority nation by 2045, meaning that African-Americans, Asian-Americans and Hispanics together will comprise more than 50 percent of the population according to the U.S. Census. Does your strategy address this important shift in the U.S. population?
Multicultural consumers have an impressive spending power of $3.2 trillion. Reaching these consumers requires data and insights. ThinkNow ConneKt is the insights tool for companies to discover the drivers that influence multicultural consumer decisions. Powered by machine learning and AI, ConneKt combines demographic, behavior and usage data to help you define consumer targets and inform engagement strategies.
Learn what drives multicultural consumers to spend and what categories they outspend the general population. Segment, analyze and engage multicultural audiences using ConneKt.
thinknowresearch.com/solutions/connekt
Xpert Solutions – Limitless automation driven by real research experts
AYTM recently unveiled a best-of-both-worlds automation solution that the industry has been missing. Break out of the limitations of “black box” automation with research tests developed and proven over countless studies that can be easily customized to fit your unique research environment. Then get to the answers quickly with automated analysis that synthesizes the data down to what matters most.
We are currently allowing a limited number of companies to join our beta for Xpert Solutions. You will get special previews of new tests prior to launch, will influence development to better fit your common use cases and get discounts on exclusive tests that are customized to your needs. Throughout 2019, we will launch a variety of expert-created solutions in our Xpert Marketplace including concept testing, claims testing, creative testing and more.
Once released out of beta, Xpert Solutions will be available on the robust AYTM automation platform. Run a full range of quantitative research, collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes. Gain access to over 40 million consumers via our integrated panel, which provides best-in-class levels of trust and quality and real-time pricing with guaranteed delivery times. Tap into our flexible service options that unlock access to our team of research automation experts when you need them.
The team at 20|20 Research has been hard at work for more than three years on a ground-up reinvention of its QualBoard enterprise platform. Launched in January 2019, QualBoard 4.0 is ideal for group discussions, individual diaries, long-term communities and more.
With the new version, 20|20 focused on a few key issues in digital qualitative, specifically trying to move the needle in three areas. First, the company wanted to eliminate the one-and-done project model and give clients the ability to build a data asset by collecting insights in project repositories. Second, 20|20 has focused on saving researchers valuable time by providing automation enhancements and using AI to maximize efficiency within the platform. Lastly, they wanted to give clients the flexibility to design nimble projects and explore themes as they emerge without being limited by technology or pricing.
Global leaders in market research facilitation
Conducting successful market research studies is no easy feat. Insights professionals around the globe face ongoing challenges in adapting to the needs of both their clients and respondents in a modern world.
As such, Civicom Marketing Research Services exists to aid market researchers by offering contemporary market research solutions and options to enhance the research process. Services include facilitating telephone and Web-enabled in-depth interviews and focus groups through Civicom CyberFacility®, conducting respondent activities using Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards and accelerating analysis by effectively managing a multitude of data using Glide Central®, our online qualitative project management and video curation platform.
Civicom also offers extensive mobile research solutions like the Civicom ThoughtLight™ mobile insights app, a mobile qualitative tool for collecting in-the-moment insights; Front Row™, a mobile Internet-driven research solution that allows live, two-way, remote interviews using a smartphone or tablet; and See Me Navigate™, a qualitative solution for mobile Web site and app usability testing.
Civicom operates in over 96 countries and includes translation and transcription services plus respondent recruiting through CiviSelect™. We are a Strategic Alliance Partner with Schlesinger Group.
What differentiates Civicom from other marketing research services companies is our dedication to service quality, our 24/7 customer support and our drive to meet and act on clients’ ideas and requests.
Your Project Success Is Our Number One Priority.
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HD 360° focus groups with integrated video curation tools
CCam focus is at the cutting edge of facilitating how you record, stream, organize and analyze qualitative insights from focus groups.
Our 360º camera and omnidirectional microphones are paired to deliver crystal clear audio and high-definition visuals for a truly immersive streaming and recorded experience. Viewers can simultaneously experience both a panoramic and active speaker view. Whenever there are speaker changes, the 360º camera automatically adjusts its focus to provide full-face views of the most recent two to three speakers. Respondents and moderators are unaffected by the camera’s unobtrusive presence in the center of the table.
When you need a flexible solution that works just as well in a home or hotel setting as it does in a facility, our camera’s plug-and-play setup is ideal. It can be optimized for a specific space just as easily as it can travel. After focus group sessions, you’ll receive video deliverables within minutes no matter where you’ve recorded.
We’ve integrated these innovations in recording with a built-in project management solution, video curation tools and personalized service and support to deliver an unparalleled end-to-end solution from facility to client presentation. Within the CCam platform, you and your team members can access a project schedule, watch a live stream, review recordings and curate your content. Commenting, tagging, clipping and storyboards are just some of the features that will enhance collaboration and insight discovery. Our innovative, proprietary solution was built with both enhanced security and usability in mind.
CCam focus. There’s a better way of seeing things.
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SMS Insights is the future of market research and data collection brought to you by Precision Opinion.
At SMS Insights, we harness the power of text messaging to bring your research into the hands of your audience, no matter where they are at any given time. Our user-first approach enables us to apply bleeding-edge permission, authenticity, transparency and time-value tactics to experience higher engagement rates and quality insights like never before.
Our thesis for the modern-day humanistic and holistic experience lets us achieve an astounding 28.9 percent engagement rate, while maintaining a 100 percent TCPA- and carrier-level compliance.
Did we also mention that SMS Insights can cost a fraction of what current market research costs your fi rm today?
Contact us now to start the conversation and find out how we’re transforming the art of data collection and insights.
hello@SMSInsights.io
Samplify
Are you looking for the power of quality insights at your fingertips? Gain 24/7 access to integrated market research tools and technology, from authoring your own survey and selecting your target audience to advanced data visualization tools – all with Dynata’s Samplify platform.
This easy-to-use platform allows you to instantly obtain insights from Dynata’s first-party data, whether you’re new or further along in your market research career. You’ll reach specific audiences amongst millions of opted-in consumers worldwide with your target attributes. The intuitive drag-and-drop survey tool makes authoring questionnaires fast and easy.
Leverage this solution to ensure you’re uncovering the data-driven insights necessary for a competitive edge and informed decision-making.
Discover what Samplify can do for you at Dynata.com/samplify.
AI+
Target Research Group’s AI+ is a pioneering approach for agile product design and delivery utilizing its new software technology, Product Knowledge Graphs (PKG).
While traditional consumer research has relied on liking and sensory measures for decades for product development, it has proven costly and slow with limited actionable insights.
With PKG, there is no other upstream platform which exists for recipe innovation based on scientific methods. It is the latest in machine learning and database technology for the developmental cycle of a product without guesswork. Its flagship software solution enables researchers, product developers and food scientists to effectively manage, monitor and design products using powerful recommendation algorithms.
By providing access to millions of data points comprised of compounds, flavors, health effects and metabolic pathways, it provides early-stage ingredient, flavor and recipe development, enabling the discovery of new ingredient pairing, flavors, recipes, health statements and much more.
Its comprehensive undertaking begins with retrieving data from all available sources. This includes trend analysis, the cloud, the government, Nielsen/IRI, sales information and other types of research. Data is driven and specifically tailored to your brand’s needs.
It then connects and aggregates these large multiple, disparate data sources along with manufacturing, ingredients, nutritional and traditional product research data. It then cleans, connects and custom models the data to begin assembling building blocks to meet the research objectives.
With the PKG algorithm, our models generate new product configurations as well as changes to existing product formulations. Therefore, if one desires a healthier product, AI+ will generate a specific new ingredient composition with healthier ingredients. We would then measure the appeal of the new composition relative to the existing product.
PKG provides a 60 percent reduction in the overall process of product innovation. It reduces time and cost of R&D planning and product development, thus creating a new way of looking at how to create winning products that delight consumers. It lives and breathes science and understands and relates to food palates and consumer acceptance.
In conclusion, AI+ provides new flavor profiles targeted to meet consumer preference and expectations while increasing success rates and reducing development cycles.
Fizziology’s AI-powered social monitor
If you’ve ever used social media analytics, you know how hard it is to keep up with the unending pace of social conversation. You can get lost in dashboards and hung up on hashtags, missing what’s really important.
And what is important? It could be that one tweet that means headaches for your corporate communications team next week or the post that the digital marketing team could use to drive engagement – if they act fast.
Speed is critical. Finding the social posts that matter as they happen has been a constant challenge for digital research and insights teams everywhere. To tackle this all-too-common pain point, Fizziology created VelocityWatcher™, a real-time monitor that uses AI to create an early warning system for sudden changes in the social conversation around your brand, category or competitor. It monitors the real, organic conversation taking place outside of owned social channels, including the complaints, comedy and potential crises that don’t pop up as notifications.
So anytime there’s a tweet that goes viral and doesn’t tag your brand, you will know about it.
VelocityWatcher does not require training, staffing or technological commitments. Fizziology analysts create the monitoring system, analyze the alerts and notify your escalation teams however you prefer, whether by phone, e-mail or a messaging platform such as Slack. This eliminates false and irrelevant alarms and minimizes your time commitments.
VelocityWatcher is a multi-industry solution for media and entertainment, sports, travel and tourism and lifestyle brands. It can be used by digital marketing departments, publicity and communications teams, crisis response teams, consumer insights groups and ad agencies.