The New Insights Leader: The Changing Role & Strategies that Deliver Big Business Impact
Editor's note: On Aug. 6, 2019 KNect365 gave a webinar on the changing role of insight leaders. Duration 55:48.Â
Insights leaders are in an environment of unprecedented change. While there was a time when classic market research (six-month projects and data-rich PowerPoints) made sense, today’s environment commands a different approach.Â
The exponential pace of change can be overwhelming, but it’s an exciting new age for insights leaders who can – with the right skills – become the guiding light that drives their company to growth despite these disruptive times.Â
In this Webinar, a panel of client-side researchers from Sony Pictures Television, Arizona State University and Equifax will share some of the best ways insights leaders are navigating complexity, while also ensuring everyone on their team (even newbies) are operating at a strategic level to deliver more to the business. Â
- You can’t do it alone: Who and how in the new age of collaboration.
- Hacks to be an insights superstar: How to do more with less.
- Start with the end in mind: Becoming a strategic partner to the business.
- Modernizing it all: Embracing automation and DIY.
- Mission ROI: Amplifying the impact of insights.
Presenters:
- James Petretti, SVP, U.S. Research and Analytics, Sony Pictures Television.
- Cindy Casper, Managing Director, Constituent Knowledge and Insights, Arizona State University.Â
- Ben Lawder, Vice President, Customer Experience and Insights, Equifax.Â