Patti Wojnicz
Executive Vice President, P&K Research
Patti Wojnicz is a seasoned consumer insights leader with over two decades of experience guiding Fortune 100 CPG companies through the product life cycle – from ideation to brand maintenance. As executive vice president at P&K Research, she leads client services and operations, delivering actionable insights through data storytelling and advanced analytics. Patti brings deep expertise across diverse categories including food, beverage, personal care and household goods, with a proven track record in both domestic and global markets. She is known for her consultative approach to research design and statistical analysis, as well as her ability to mentor teams and present complex findings in an engaging, accessible way. A frequent industry speaker at conferences such as SSP, Pangborn and EuroSense, Patti is passionate about elevating research impact through clarity, collaboration and continuous learning.
