Investment firm BC Partners has agreed to acquire a majority stake in marketing platform Madison Logic from Clarion Capital Partners.

Strategic insights and analytics consultancy SAI MedPartners has acquired Fulcrum Research Group to expand its insight abilities for the medical device, biotechnology and pharmaceutical industries.

Communications solution provider Airtel has acquired a strategic stake in customer data platform Lemnisk

Experience management and data collection platform Alchemer has acquired mobile feedback and customer experience platform Apptentive to offer its clients an in-depth feedback collection method.

Market research firm CRG Global has purchased the HUUNU predictive intelligence platform from strategy and technology firm Cipher to expand its range and quality of insights for its agency and brand partners. 

Marketing agency Fusion92 has acquired digital marketing consultancy Big Footprint.

Advertising and marketing company Publicis Groupe has acquired marketing technology company Yieldify. It will join its advertising and marketing technology division Epsilon.

Behavioral data platform Snowplow has acquired data consulting firm Poplin Data and has launched its APAC operating hub. 

Market research firms Intuify and S2 have merged to expand research capabilities and support larger-scale projects. 

InSites Consulting has acquired market research and innovation consultancy Happy Thinking People.

Communications agency VCCP Group has acquired Cowry Consulting to strengthen its behavioral insights and data. 

Cross-channel marketing platform Insider has acquired messaging platform MindBehind to improve its conversational solutions and customer engagement. 

ResTech company InnovateMR has acquired the qualitative network of B2B professionals Ivy Exec to improve its B2B survey participant reach and data quality.

Media market research firm Screen Engine/ASI has acquired strategy and brand insights firm Coherency to expand its product offerings.

Market research, data and advisory company Savanta has acquired research and survey company Infosurv to improve its customer experience and employee engagement capabilities.

Research firm The Futurum Group has acquired B2B research and advisory business Dash Network

Win-loss platform Klue has acquired DoubleCheck Research to expand its capabilities and to allow customers to analyze why they win and lose deals.

Alliances/strategic partnerships 

Warner Bros. Discovery and advertising measurement company VideoAmp have partnered to measure cross-screen campaigns.

Advertising measurement platform Innovid has created a partnership with TV metrics and analytics company Kinetiq.

Duke Health and health care technology and software provider nference have partnered to advance the nference analytics platform.

European airline Lufthansa Group has chosen customer feedback tool Caplena as its global partner for text analysis. 

Window treatment company SelectBlinds has chosen customer and employee experience company Medallia as its experience platform.

Customer experience management platform Sprinklr has become a software partner for Samsung. It will be available as an integrated app for Samsung’s SMART Signage and Hospitality Displays. 

Data quality solutions provider Melissa has partnered with technology company TomTom to improve its geospatial location precision. 

Market researchers RealityMine and Amplify MR have created a partnership to offer research methodologies and panel recruitment.

SMS platform for automotive dealerships and customer experience management solutions provider TotalCX have formed a strategic partnership to target automation and accountability in auto retail. 

See Research and Sherbert Research have formed a strategic partnership combining their specialties to deliver insights to improve decision-making. 


Research Results Inc. has been certified to the ISO 27001 standard. 

Market research platform Aha! Insights Technology recently celebrated its 10th anniversary.

Digital media measurement, analytics and data software platform DoubleVerify has received Media Rating Council accreditation for its analytics and performance solution DV Authentic Attention.

The American Marketing Association has named Deborah MacInnis as the winner of the 2023 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award. 

Rabin Research Company recently celebrated its 60th anniversary.

The Women’s Business Enterprise National Council has certified insights and innovation firm Burke as a Women’s Business Enterprise. 

New accounts/projects 

Text analytics software company Relative Insight has launched Relative Health to help the health care, pharmaceutical and biotech industries visualize and analyze text data. 

Survey research platform Pollfish has launched its AI-enabled survey creation platform Pollfish AI.

Digital insight company Verve has launched its AI-powered consultancy Ignite AI.

GMO Research has launched its loyalty program Engagement Lab to help businesses improve consumer commitment.

New companies/new divisions/relocations/expansions 

Recruitment agency Burtch Works has opened a regional office in Philadelphia. 

Kantar has merged its advertising intelligence units with Numerator's data intelligence platform to create advertising intelligence company Vivvix. It has appointed Andrew Feignson as CEO of the company.  

Digital customer experience solutions provider TDCX has launched its Digital CX Center of Excellence in Singapore. 

Research company earnings/financial news 

Data quality platform Qualytics has raised $2.5 million in its funding round led by Tech Square Ventures

Data science solutions provider Tredence has raised $175 million in its Series B round of funding led by Advent International

Data insights and analytics company Consumer Edge has raised over $60 million in equity financing from funds managed by asset management firm CoVenture.  

Data solutions platform Seek AI has raised $7.5 million in its pre-seed and seed funding round led by Conviction Partners and Battery Ventures

Analytics company MarketReader has raised $3.1 million in its seed funding round. The funds will be used to develop its user market analytics platform.

Research platform Cypris has raised $4 million in its Series A round of funding to help research and development teams track and analyze innovations.