Investment firm BC Partners has agreed to acquire a majority stake in marketing platform Madison Logic from Clarion Capital Partners.

Strategic insights and analytics consultancy SAI MedPartners has acquired Fulcrum Research Group to expand its insight abilities for the medical device, biotechnology and pharmaceutical industries.

Communications solution provider Airtel has acquired a strategic stake in customer data platform Lemnisk. 

Experience management and data collection platform Alchemer has acquired mobile feedback and customer experience platform Apptentive to offer its clients an in-depth feedback collection method.

Market research firm CRG Global has purchased the HUUNU predictive intelligence platform from strategy and technology firm Cipher to expand its range and quality of insights for its agency and brand partners. 

Marketing agency Fusion92 has acquired digital marketing consultancy Big Footprint.

Advertising and marketing company Publicis Groupe has acquired marketing technology company Yieldify. It will join its advertising and marketing technology division Epsilon.

Behavioral data platform Snowplow has acquired data consulting firm Poplin Data and has launched its APAC operating hub. 

Market research firms Intuify and S2 have merged to expand research capabilities and support larger-scale projects. 

InSites Consulting has acquired market research and innovation consultancy Happy Thinking People.

Communications agency VCCP Group has acquired Cowry Consulting to strengthen its behavioral insights and data. 

Cross-channel marketing platform Insider has acquired messaging platform MindBehind to improve its conversational solutions and customer engagement. 

ResTech company InnovateMR has acquired the qualitative network of B2B professionals Ivy Exec to improve its B2B survey participant reach and data quality.

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