Acquisitions/transactions
Ipsos has acquired InMoment's health care division in Germany to strengthen its expertise in this sector and generate further growth opportunities in Germany.
Dig Insights has acquired cultural context engine OneCliq to deepen its cultural intelligence and AI capabilities.
Zendesk has acquired analytics platform HyperArc to improve its AI analytics capabilities.
Alliances/strategic partnerships
Consumer insights firm Big Village and consumr.ai have entered a strategic alliance to advance AI-driven research and media intelligence.
Audigent, a part of Experian, has expanded its collaboration with fan platform Fandom to integrate Experian audience segments into Fandom’s AI-powered data product FanDNA Helix.
Media measurement and optimization platform Integral Ad Science has partnered with Snap and Lumen Research to bring customized attention measurement to Snapchat.
Data management company Redslim has partnered with data and AI company Databricks.
Material has created a strategic partnership with digital experience platform provider Optimizely to leverage its solutions to drive client success and fuel customer-centric growth.
Search intelligence company Captify has partnered with TV advertising platform Adalyser to improve its targeting capabilities across its premium TV inventory.
Comscore has partnered with HyphaMetrics to launch advanced person-level audience measurement and CTV program-level reporting.
Cint and Kantar have extended their partnership. As part of the extension, Kantar will integrate its proprietary panel and survey platforms with Cint Exchange to gain access to its comprehensive network of respondent-ready panellists.
Association/organization news
The Marketing Research Education Foundation will host the 2025 Backpack Challenge Readathon from August 1-31. The industry fundraiser aims to send 600+ backpacks with essential school supplies to underprivileged children in the U.S. To learn more or to donate visit www.mrgivesback.org/2025backpackchallenge.
Awards/rankings
The Marketing Research Education Foundation has named Tanya Pinto as the winner of the Everyday Hero award and BEESY as the winner of the Philanthropic Company of the Year award.
CIRQ has certified L&E Research to the ISO 20252:2019 standard for market, opinion and social research including insights and data analytics.
AURA has named the 2025 AURA Award winners. To view the full list visit www.aura.org.uk/pages/2025-winners.
New companies/new divisions/relocations/expansions
Basis Global has launched a dedication division focused on B2B insight.
Calix has launched Calix Market Insights, an insights hub for broadband service providers.
Opinions LTD has opened Opinions London, a joint venture between its Managing Directors Mark Kikel and Chris Sluder. The research and testing facility will specialize in taste tests, product usage, fragrance, at-shelf, in-store and product placement both in-person and online.
Data collection company Walr has opened an office in New York City.
Opinions has launched deciZr, an independent division of the Opinions Group dedicated to building human-centered AI tools for insight and strategy.
Research company earnings/financial news
AI company Talio has raised $1 million to predict future food and drink trends.
Data quality platform Qualytics has raised $10 million in its Series A funding round led by BMW i Ventures.
Consumer research technology company GetWhy has raised an additional $20 million in funding from its existing investors PeakSpan Capital and Arbejdernes Landsbank. The new investment expands its previously announced Series A round. As part of its growth strategy, GetWhy will open a U.S. office in 2025.
Predictive intelligence platform CRED has raised a $15 million seed round led by defy.vc.
Customer marketing platform Deeto has raised $12.5 million in its Series A round of funding.
Analytics platform Sundial has raised $23 million, including a recent $16 million Series A funding round led by DJ Patil.
Research platform Hootology has raised $1.1 million in its pre-seed round of funding. It has also launched HOOQZ, a generative AI-powered market research tool that hosts dynamic discussions in simulated environments to gain qualitative insights at quantitative scale.