EMB Group has acquired Blue Marble Research.

Data and AI company Databricks has agreed to acquire data management company Tabular.

Ipsos has acquired data processing and analysis company Datasmoothie.

Data management company CloudSoda has acquired data insights and visualization company DataIntell to better address AI capabilities for customers.

Zendesk Ventures has invested in customer feedback platform unitQ as part of its strategy to back AI companies focusing on enhancing customer and employee experiences. 

Alliances/strategic partnerships 

Kantar and survey and research provider QuestionPro have partnered to improve voice of the customer programs and CX strategies through automation, AI and advanced research technologies. 

IT data intelligence company Lakeside Software has partnered with Qualtrics to create a unified dashboard to measure employee experience. 

Gathr Data has partnered with data intelligence platform Databricks to unify data, analytics and AI.

Field Sauce Kidz and Field Notes have launched Kidz Notes, a panel for online child and youth studies consisting of over 120 diverse children aged 8-17 across the U.K. The panel is available on the Field Notes Mobile Ethnography app.  

Comscore has partnered with data solutions company Kochava to launch a performance media measurement solution offering marketers an understanding of how linear TV ad campaigns impact online and offline behaviors.

Survey research platform Conjointly has partnered with ResTech company Cint to improve data quality and reduce survey fraud for their users. 

NIQ Brandbank has signed agreements with four retailers in the United Arab Emirates to expand its reach.

Disney and Affinity Solutions have launched a commerce media solution to offer attribution measurement and consumer purchase insights to brands and advertisers.

B2B predictive intelligence company 6sense and revenue intelligence platform Gong have expanded their partnership with an integration to improve predictive analytics capabilities.

Association/organization news 

TV and advertising measurement company Barb has become a Media Rating Council member. 

Media measurement company Mediaprobe has partnered with Bauer Media Group to measure the emotional impact generated by live events. 


The Certification Institute for Research Quality has certified research firm Bovitz to the ISO/IEC 27001:2022 security standard.

Peggy Hirtle, president of cognitive insight and marketing strategy firm BioVid, has been named an MM+M Women of Distinction honoree for 2024. 

Ian Trider, VP of product at Basis Technologies, has received an IAB Tech Lab Lifetime Achievement award. 

The Certification Institute for Research Quality has certified Decision Analyst to the ISO/IEC 27001:2022 information security standard. 

Touchstone Research has been awarded the Sentry Certified Quality Seal.

QRCA has opened applications for its Young Professionals Grant which offers qualitative researchers a free year of membership and registration to its 2025 Annual Conference. To apply visit

The Australian Data and Insights Association and the ESOMAR Foundation have named Emma La Grue and Mikela Dixon of The Lab Insight & Strategy as the winners of the Research Got Talent award.

Ipsos has been awarded a bronze prize at the 2024 ANA B2 Awards for The Path, its community that connects insights and analytics leaders with the next generation of talent. 

New companies/new divisions/relocations/expansions

Insight agency Hall & Partners has launched Enlyta Insights, a brand intelligence platform for brand health reporting. 

Research company earnings/financial news 

Consumer research technology company GetWhy has secured a $34.5 million investment from PeakSpan Capital. As a result, PeakSpan will hold a significant minority stake in the company.

AI research company Vurvey has closed its $2 million funding round led by Tindall Capital.  

Scoop Analytics has raised $3.5 million in its seed funding round led by Ridge Ventures.  

Voice of the customer platform Hark has raised $3.5 million in its seed funding round led by Ocean Ventures.