Acquisitions/transactions
Circana has completed its acquisition of Nielsen’s Marketing Mix Modeling business.
Tech and gaming group Aonic has acquired Prime Insights for more than $250 million. Prime Insights joins Aonic’s existing firms to form a unified, global rewards and data platform.
Baxter Research Center and Harvey Research have merged to offer publishers a single source for brand, ad and custom research.
UserEvidence has acquired advocacy and reference management platform Zealot. It has also raised $7 million in a funding round led by existing investors, bringing total funding to $21 million.
Enterprise marketing performance platform Uptempo has acquired marketing measurement and optimization software OptiMine Software to strengthen its analytics capabilities with OptiMine’s advanced marketing mix modeling.
OpinionRoute has completed the integration of survey programming technology Jibunu.
Alchemer has acquired customer intelligence platform Chatmeter. The acquisition expands Alchemer’s CX platform by combining direct and indirect feedback to help organizations capture, connect and act on every type of customer signal, identify patterns across the customer journey and take faster, more confident action.
Alliances/strategic partnerships
InfoSum has integrated Nielsen Marketing Cloud data to offer advertisers, agencies and publishers a better understanding of their audience.
Deloitte and data and predictive insights company HundredX have announced an expanded, multiyear exclusive agreement to deliver strategic products to help clients power predictive consumer insights and real-time business strategy.
MarketVision Research has created a strategic partnership with insights platform Vurvey Labs. The collaboration will integrate Vurvey Labs AI agent technology and solutions into MarketVision’s service offerings to provide clients new ways of engaging with their data to gather more actionable insights.
NIQ has entered a strategic relationship with Decentriq to enable data collaboration for media use cases across Europe.
Behavix and Shareparty Insights have created a strategic partnership to improve online consumer intelligence across the APAC region.
Guideline and NBCUniversal have expanded their partnership to strengthen NBCUniversal’s data-driven strategies across ad sales.
ResearchWiseAI, in collaboration with Ray Poynter, has launched Pulse for Excel, a product that integrates AI-powered text analytics directly into Microsoft Excel.
L&E Research has created a strategic partnership with Qrious Insight to advance behavioral data integration.
Awards/rankings
Consumer and sensory research agency MMR Research’s online testing platform Product Hub has been named the Best Interaction Data Analytics Solution at the 2025 MarTech Breakthrough Awards.
inca | Nexxt Intelligence recently celebrated its 10th anniversary.
Ipsos has been named by Forbes as one of America’s Best Employers for Company Culture in 2025.
Data collection company Atlas Primary has rebranded to Manifest Health.
New accounts/projects
Consumer purchase insights company Affinity Solutions has created the Outcomes Marketing Council, a collaborative forum uniting industry leaders to tackle pressing measurement challenges and opportunities.
Behaviorally has launched myBehaviorally, a dedicated pack design intelligence platform to deliver accurate predictions and diagnostics of pack effectiveness.
Product intelligence specialist Vypr has launched Vypr Predict, a self-serve research platform designed with AI to help global consumer brands, retailers and manufacturers predict consumer behavior.
Adrien Vermeirsch has launched Enlightn, an API-first survey targeting platform that helps sample providers boost completes, reduce churn and fight fraud by matching the right panelists to the right survey.
DataDiggers Market Research has launched NeoPulse, a quarterly barometer designed to track adoption, usage and sentiment around transformative innovations in the U.S. market.
Kadence International has launched its Global Innovation Center, a dedicated hub designed to pioneer new research methodologies, test AI tools and anticipate market shifts. The center will be led by newly appointed Head of Innovation Muhammad Miftah.
New companies/new divisions/relocations/expansions
MFour Mobile Research has rebranded to MFour Data Research to reflect the traction in validated surveys and AI training data.
The Insights Association has refreshed its brand identity and has redesigned its website to better reflect the evolving role of insights in business and society.