Acquisitions/transactions
Sales engagement platform Conquer.io has acquired Full Circle Insights to create a sales communication and engagement platform within Salesforce.
Market intelligence company Mintel has acquired research company Black Swan Data, combining its consumer, product and category expertise with Black Swan’s real-time social predictive analytics to give CPG brands a more dynamic understanding of what’s emerging and why it matters.
Circana has completed its acquisition of NCSolutions, the joint venture between Nielsen and Catalina, to expand its media measurement capabilities.
ACKWEST Group has acquired Safiyo, a research platform specializing in real-time consumer insights across Africa, to support ACKWEST’s strategy to expand its global reach into emerging markets and improve its modern data creation capabilities.
Data collection company Norstat has acquired Sample Solutions, a specialist in B2B and hard-to-reach B2C sample, to strengthen Norstat’s market leadership position, improving its ability to deliver verified B2B respondents across Europe while expanding its offerings to key public and private sector clients.
Ipsos has completed the acquisition of The BVA Family. The acquisition is a significant expansion for Ipsos in France and adds strength in the U.K. and Italy.
Alliances/strategic partnerships
Consumer intelligence company NielsenIQ and Sephora have created a strategic collaboration to provide a more comprehensive view of the beauty landscape in North America. The data sharing agreement will offer point-of-sale coverage of Sephora's omnichannel business, increasing NIQ's total coverage of beauty.
Media measurement company Amplified has partnered with advertising technology company Smartly, integrating its Attention Adjusted Reach Curves into Smartly’s ecosystem.
Intelligence and AI twin platform consumr.ai has partnered with programmatic connected TV advertising company Strategus to offer solutions to brands and agencies seeking insight.
LoopMe and Acxiom have created a partnership to bring together LoopMe’s Audience & Measurement Platform with Acxiom’s marketing technology, identity and consumer data.
Comscore has expanded its partnership with ShowSeeker, the ad tech company behind Pilot, to bring its person-level local live and DVR data into the Pilot system.
Kyndryl has expanded its partnership with Kantar to modernize Kantar’s digital workplace and support its digital solutions.
Sports Business Journal has created a strategic data partnership with consumer intelligence platform CivicScience to enhance the publication’s coverage and analysis of the sports business landscape.
SambaTV and InfoSum have created an international partnership to enable privacy-forward media planning and measurement across markets.
Consumer intelligence company NIQ has created a strategic global partnership with creator marketing measurement and optimization platform WeArisma to measure the impact of creator marketing on sales and brand perception.
RTL AdAlliance has entered a strategic partnership with AudienceProject to improve RTL’s targeting and measurement capabilities to pave the way for the launch of Audience Guarantee, a product that enables advertisers in the Nordics to reach their target audiences more effectively.
Awards/rankings
The Australian Data and Insights Association has opened entries for the 2025 Research Got Talent competition.
QRCA has launched its 12th annual Young Professionals Grant to support emerging qualitative researchers by providing complimentary registration to the QRCA Annual Conference and a one-year membership to QRCA.
New companies/new divisions/relocations/expansions
Insights company Sympler has rebranded to Okay Human to reflect its commitment to keeping humanity at the heart of understanding consumer behavior in the age of AI.
Freedonia Custom Research has rebranded to Freedonia Strategic Insights.
Digital marketing agency The Mauldin Group has launched a market research division offering a full range of services.
Strive Insight has rebranded to Radius EMEA as the final step in its integration with Radius Global Market Research, which acquired the company in November 2023.
DVJ Insights has expanded its European presence with the opening of a new office in Spain.
Potentia Insight has launched Potentia Sports in collaboration with Matt Roberts.
U.K.-based insights and analytics company Maru has rebranded to The Harris Poll UK under parent company Stagwell.
Research company earnings/financial news
Data collection platform Besample has raised $1.1 million in its pre-seed funding round led by Gutter Capital.
User research CRM platform Rally UXR has raised $11 million in a Series A funding round led by Canapi Ventures.
Research and measurement technology company Cint has secured around $60 million to support its strategic transformation plan and growth in key markets.
Customer feedback company Deepdots has raised €5.5 million in its seed funding round led by Dawn Capital.
Brand tracking platform Tracksuit has raised $25 million in a Series B round of funding led by VMG Partners with participation from Altos Ventures, Footwork, Blackbird and Icehouse Ventures.
Research platform Outset has raised a $17 million Series A round to bring AI-led research to Fortune 500 enterprises. The round was led by 8VC.