Acquisitions/transactions
Bespoke research, data management and analytics company Acuity Knowledge Partners has acquired AI and digital services business Ascent. The transaction is expected to close on September 30.
Potentia Insight has acquired market data and analytics firm DataTree ConneXions for an undisclosed amount. The acquisition strengthens Potentia Insight’s ability to harness complex datasets and deliver sharper market insights, expanding its capacity to support clients’ evolving research and analytics needs.
Integral Ad Science has entered into a definitive agreement to be acquired by Novacap, a North American private equity firm.
Digital analytics company Mixpanel has acquired DoubleLoop to drive product-to-revenue outcomes with AI.
Alliances/strategic partnerships
InsightsNow has partnered with 113 Industries and Aigora to develop the Insights Hub, an AI-powered system that allows brands to sense and respond to consumer change using multiple data sources and AI agents to create and test new concepts and project strategies.
SurveyMonkey has partnered with Formula 1 driver Alex Albon. As part of the partnership, Alex will use SurveyMonkey’s tools to deepen fan engagement and strengthen team collaboration throughout the remainder of the 2025 season.
CACI has partnered with Verve to launch Fresco Live, intelligent interactive personas that bring Fresco segments to life.
FlexMR has partnered with Lancaster University Management School to fund a doctoral research project exploring the academic underpinnings of customer salience.
Consumer purchase insights company Affinity Solutions has launched an integration with Microsoft Advertising to provide advertisers with custom consumer purchase audiences through Microsoft Curate Commerce.
Cint and consumer purchase insights company Affinity Solutions have created a strategic partnership to redefine outcomes-based measurement by connecting survey data to consumer purchase behavior.
Customer and employee experience company Medallia has expanded its strategic partnership with Adobe, integrating with Adobe AI Agents to shape how businesses build, deliver and optimize customer experiences and marketing campaigns
Circana and Ibotta have created a strategic partnership to enable CPG brands to better understand the impact of Ibotta campaigns and their ability to drive incremental sales lift.
AudienceProject has launched a direct integration with Netflix, enabling advertisers in the U.K., Germany, France, Italy and Spain to measure Netflix campaigns across all devices in its cross-media measurement platform AudienceReport.
Comscore and TiVo have created a strategic partnership to integrate TiVo’s enriched program metadata across Comscore’s cross-platform audience measurement to unify content identification across linear TV, streaming and digital.
Behavior research software platform iMotions has integrated neurotechnology company Neurable’s EEG headset into its platform to allow researchers to capture, measure and analyze brain activity in naturalistic, real-world environments.
Samba TV has partnered with Aquila, a subsidiary of the Association of National Advertisers, to advance streaming video measurement within Aquila’s cross-media platform initiative.
Digital insights agency incling and qualitative recruitment specialists Angelfish Fieldwork have partnered on a research initiative aimed at helping brands better understand and engage with Gen Alpha.
Awards/rankings
Material has received the Best Customer Experience Insight and Excellence in AI and Automation in Market Research awards from the 2025 North America ESOMAR Awards.
Delineate Founder and CEO JT Turner has been recognized as “One to Watch” in The LDC Top 50 Most Ambitious Business Leaders program for 2025.
Insights platform Discuss has been recognized by OpenAI at DevDay 2025 for surpassing the 10 billion token milestone.
Qualitative recruiting firm Qualbids, founded by Tim Tauber, has celebrated its one year anniversary.
Heart+Mind Strategies has received two 2025 ARF David Ogilvy Awards. It was awarded a bronze in the Financial Services and Insurance category and a silver in the Travel category.
Survey research platform Conjointly has received the ISO 20252:2019 certification for market, opinion and social research including insights and data analytics, specifically for Annex A (Sampling).
New accounts/projects
Instacart has launched the Consumer Insights Portal, a software platform for brands to access its first-party grocery shopping data in real time.
CoinJar Insights Founder Paul Peterson has released The Catalytic Customer: Accelerating Innovation and Growth from the Outside In, a book that challenges how companies listen to and act on customer input.
Data and technology company Numerator has launched its on-demand research platform Verified Voices in Germany.
Data collection company Norstat has launched MyNorstat, a next-generation digital platform that accelerates analysis and reporting.
Data and tech company Numerator has launched its GLP-1 Trends Hub to reveal purchase trends from 30,000 consumers.
Diabetes market research company dQ&A has released the beta version of its AI-powered diabetes insights platform.
Northbeam has launched its Clicks + Deterministic Views attribution model offering marketers a complete picture of how campaigns drive purchases.
Basis Global has launched Basis Signals, a series designed to help brands keep pace with consumer change.
Insights agency Opinium has launched its AI Council, a cross-disciplinary body created to guide the agency’s use of AI in research and consultancy. The council will ensure every AI initiative enhances the agency's human-centric approach, upholds rigorous standards and delivers measurable value for clients across its offices. Josh Glendinning will serve as chair of the AI Council.
New companies/new divisions/relocations/expansions
Data and AI agent platform Hightouch has opened an office in New York City.
Touchstone Research has launched its Generative AI UX Research and Usability Testing practice to help companies build more intuitive, trustworthy user experiences.
Lonergan Research has launched its Behaviour Change Agency to help government and not-for-profit organizations influence behavior and deliver measurable impact. It has appointed Joan Young, who recently joined as behavioral strategist, to lead the agency.
TestSet has launched TestSet Health to the U.K. and Europe. The new division expands the company’s health care expertise and introduces the Reckner Healthcare Panel, a source for accessing health care professionals for qualitative and quantitative research, to organizations across Europe.
Research company earnings/financial news
Qualtrics has signed a definitive agreement to invest $6.75 billion to acquire Press Ganey Forsta. The transaction will enable organizations to elevate business performance by combining Qualtrics’ technology with PG Forsta’s data, benchmarking and health care expertise to create a complete platform designed for experience management.
Consumer insights platform i-Genie has raised $7.5 million in a Series A round of funding led by Mudita Ventures and Silicon Road Ventures.
Customer intelligence platform BlastPoint has secured $10.6 million in growth funding. The investment was led by MissionOG, with participation from Curql Fund, Michigan Capital Network and other existing investors.
Research platform Strella has raised $14 million in a Series A round of funding led by Bessemer Venture Partners.
Research platform Dialogue AI has launched with a $6 million seed round led by Lightspeed Venture Partners.
Dreamdata has raised $55 million in a Series B round of funding led by PeakSpan Capital.
Customer research AI platform Northsea has raised €660K in its pre-seed funding round led by CapitalT.
Pureprofile has released its Q1 FY26 results reporting a total revenue of $16.1 million and platform revenue of $4.2 million.