Acquisitions/transactions 

Health care data and technology company Veradigm has signed a definitive agreement to acquire health care data company ScienceIO. 

Professional services company Accenture has acquired marketing technology company The Lumery to strengthen its marketing transformation services in Australia. 

Data analytics company J.D. Power has completed its acquisition of automotive data and analytics company Autovista Group.

Marketing and communications solutions company SAMY Alliance has acquired creative agency Kurio. 

Rafael Mangra, co-founder, CTO and previous minority shareholder, has acquired full ownership of online insights software provider Q-Fi Solutions from The Logit Group. Mangra will step into the role of CEO and Dan Jackson will serve as chief marketing officer.

Digital data company Similarweb has acquired ad intelligence software Admetricks to form the core of its new Similarweb Ad Intelligence product. 

Data and analytics platform Daasity has acquired Red Fox Analytics to combine digital and retail analytics into a single platform.  

Data provider Sensor Tower has acquired market intelligence platform data.ai to broaden and create an industry standard solution in marketing intelligence.

Employee experience platform Culture Amp has acquired analytics company Orgnostic.

Digital identity company Signicat has acquired digital identity and fraud prevention company SmartWorks.

Alliances/strategic partnerships 

Customer journey company Allant Group has added audience data company Eyeota to its Audience Attribution Marketplace. 

Ipsos has partnered with OzTAM to integrate broadcaster video on demand metrics into Ipsos iris.

Rakuten Insight Global has integrated Singapore’s national digital identity Singpass to its panel verification process.

Tesco has partnered with Vauxhall Motors to offer a program of services through the Tesco Media and Insight Platform, powered by dunnhumby.

Comscore and media company TEGNA have signed a multi-year agreement for local linear and cross-platform audience measurement.

C+R Research has partnered with Nexxt Intelligence to gain more insightful responses from survey participants using AI.

AI analytics automation platform Savant Labs has partnered with finance consulting firm Clearsulting to improve data interpretation and the speed of business outcomes.  

Survey company Omnisis and The Economist have launched a voter prediction tool to explore voting intention in the next U.K. general election.  

Customer data science company dunnhumby has partnered with location analytics company Placer.ai to offer customer insights to retailers. 

Proximic by Comscore and advertising and marketing technology company Epsilon have partnered for global cross-screen contextual data.

Wondery has renewed its agreement with audio analytics and research platform Veritonic to continue to provide its advertising partners with Brand Lift insights. 

Media effectiveness platform DoubleVerify and NBCUniversal have expanded their partnership to launch a program-level measurement solution. 

Amazon Web Services, professional services company Accenture and AI safety and research company Anthropic have partnered to help organizations adopt and scale customized generative AI technology. 

Awards/rankings 

The Market Research Society of India's Golden Key Awards has named Partha Rakshit and Pranesh Mishra as the winners of the Lifetime Achievement Award. 

Business consultancy The Mackman Group has been certified as a B Corporation. 

Health care and life sciences insights firm Apollo Intelligence has been named a winner in the 2024 Artificial Intelligence Excellence Awards program by the Business Intelligence Group.  

New companies/new divisions/relocations/expansions 

Dana Keilman and Nicole Munsey have launched Morning Light Strategy, an insights and strategy agency specializing in the 50+ market.

Jim Heisler has launched QueSights, a freelance marketplace for the marketing research industry. 

Research firm ContextualY has launched in the U.S. 

Two years after its acquisition, LINK has rebranded to YouGov Switzerland. 

Keith Price and Hugh Davis have launched ACKWEST Group, a holding company specializing in the acquisition, management and expansion of tech-driven enterprises in the consumer insights and marketing services sector. 

Data and marketing consultancy Artefact has opened an office in India.

Research company earnings/financial news 

Digital analytics platform Amplitude has released its fourth-quarter and full-year financial results reporting a Q4 revenue of $71.4 million and a free cash flow of $1.5 million. It also reported revenue of $276.3 million and a free cash flow of $22.4 million for its full year. 

Insights platform mTab has closed a $15 million growth credit financing round led by Kayne Anderson Growth Capital. 

Research company Tracksuit has raised $13.5 million in a Series A round of funding led by Altos Ventures and Footwork. 

Comscore has released its fourth-quarter and full-year financial results reporting revenue of $95.1 million, compared to $98.2 million in Q4 2022, and an adjusted EBITDA of $16.4 million for its fourth quarter. It also reported revenue of $371.3 million, down compared to $376.4 million in 2022, and an adjusted EBITDA of $44 million for its full year.

Research and analytics firm Leger has acquired 51% of the shares of behavioral neuroscience company CUBE AI.

Brand analytics platform GobbleCube has raised $1.9 million in a seed funding round led by Kae Capital.

Business intelligence platform Omni has raised $20 million from Theory Ventures. 

Consumer journey company FERMAT has raised $17 million in its Series A round of funding. 

Journey management platform TheyDo has raised $34 million in a funding round led by Blossom Capital.  

QuantexAI has raised $1 million during its pre-seed funding round.