Kenna Purvis-Keller, vice president and general manager of NFO WorldGroup’s office in Atlanta, died October 27 along with her husband Randy as a result of injuries sustained in an automobile accident. Purvis-Keller is survived by her 8-year-old daughter, Christiana. In lieu of flowers, donations may be made to "The Christiana Keller Trust" in care of Kyle A. Purvis, 9 Sweet Arrow Dr., Hummelstown, Pa., 17036. This fund has been established to contribute toward Christiana’s future educational expenses.
New York-based Arbitron Inc. has named Cristina Perez training specialist for the Western region. She will work out of Arbitron’s Los Angeles facility. The firm has also named Dave Sullivan training specialist for the Northeast region. He will work out of the firm’s Columbia, Md., office. Martha Walton has been named account manager in the Southeast region. She will be based at Arbitron’s Atlanta office. Newly-named account manager in the Southeast region Kevin Wolfson will work out of Arbitron’s Atlanta facility.
Maritz Research, St. Louis, has hired Eric Levy as director of research services for the financial services group.
IMS Health, Fairfield, Conn., has named Nancy E. Cooper chief financial officer. The firm also named Leslye G. Katz vice president and controller.
Petra Heinlein will take over responsibility for the media division of Nuremberg, Germany-based GfK on January 1. She succeeds Gerhard Kirsehner, who as planned will be leaving GfK’s management board at his own request in the first half of 2002. Thereafter he will be available to the board on a consultancy basis. Franz Merl will become chief financial officer by April 1. The firm’s supervisory board has also renewed the contract of CEO Klaus L. Wübbenhorst , ahead of schedule for a further five years until 2007. After handing over the CFO’s tasks to Merl, he will continue to head up the strateg-y, investor relations, public affairs and communications, method and product development, senior management development, and GfK data services departments.
Millennium Research, Inc., Apple Valley, Minn., has named Hugh MacGillivray director of strategic marketing.
Madeline Lewis has been named managing director of Greenfield Consulting Group, Westport, Conn. She will open a satellite office for the firm in the Philadelphia area.
Tarrytown, N.Y.-based research firm BAIGIobal Inc., has expanded its Qualitative MarketView division, adding Pam Carter as senior research director and promoting Judi Korn to vice president and research director.
Christine S. Baskin has joined Knowledge Networks, Menlo Park, Calif., as vice president, senior managing director, and head of the company’s Washington, D.C., office. The firm has also named Rukhshana Motiwala vice president, custom research. She will be based in the firm’s New York office. And Patricia Graham has been named senior vice president, national account development. She will be based in the firm’s Chicago office.
ShopperTrak, a Burr Ridge, Ill., customer traffic-counting firm, has named Rebecca Maza manager of support and data services.
Encino, Calif., research firm E-Poll has named Stephen Anspach chief technology officer.
Retail Planning Associates, Columbus, Ohio, has named Cynthia McCracken vice president account executive specialty sales.
Mike Hoban has joined Creative Research Services, Inc., Atlanta, as senior account executive.
JRA J. Reckner Associates, Inc., a Montgomeryville, Pa., research firm, has promoted Jean Misurell to senior manager of its branch in Racine, Wis.
Delta Marketing Dynamics, a Jamesville, N.Y., research firm, has appointed Ken Benjamin managing director of its New Jersey office.
Brigitte Cluver has joined Market Decisions Corporation, Portland, Ore., as research analyst.
Ernie Melsby has been named senior manager, market research, at the Minneapolis office of Portland, Ore., research firm Sorensen Associates, Inc.
Mark Nissenfeld has been named chief operating officer of New York research firm Ziment International.