Bill Risdon, SRDS district manager, suffered a massive heart attack and passed away on November 3. A resident of New York City, he was 45. Prior to joining SRDS, his career included 15 years of design, promotion and sales experience with three of McGraw-Hill's leading magazines. Risdon had been a district manager for SRDS business and consumer publications since March, 1986.
Focus Suites of Philadelphia announces the opening of its new facility. The facility has three private three-room suites, each including a large focus group room, a spacious multi-tiered observation room and a comfortable client lounge with food service and audio/video input. Also available is an observable test kitchen and observable one-on-one room. Toni Gabbe is director.
Opinion Search announces a change of address to 21800 Melrose, Suite 4, Southfield, MI 48075.
Davis, Johnson, Mogul & Colombatto Research Services announces a change of address to 818 W. 7th St., Los Angeles, CA 90017.
Insight Marketing, Inc., announces a change of address to 4519 Cascade, S.E., Grand Rapids, MI 49506.
Precision Field Services, Inc., announces an expansion into the Atlanta market with the opening of a focus group facility in the Buckhead area. Contact Scott Adleman, Precision Field Services, Inc., 3405 Piedmont Rd., Atlanta, GA 30305.
Todd Winniger has been named supervisor, market research, for Houston Lighting & Power Co. He has been with HL&P for five years.
Paul M. Gurwitz, New York City, has started a new firm, Renaissance Research & Consulting, specializing in multivariate analysis and modeling of market databases. Gurwitz was formerly vice president, technical director, KKB Needham Worldwide, Advertising.
JRP Marketing Services, Inc., has relocated to new facilities at 100 Granite Dr., Terrace Level, Media, PA. The new location houses JRP's executive offices, a newly expanded telephone room with computer-assisted WATS system and one of the Philadelphia area's largest and most comprehensive qualitative research centers. This includes two focus group rooms, state-of-the-art audio visual recording equipment and client dining facilities.
Joining ASI Market Research is Susan Haas as vice president and manager of the company's new Chicago office. She was formerly vice president and head of the Chicago office of McCullum/Spielman Research.
Jane Abele has been promoted from manager to director of market research at Riverside Methodist Hospital, Columbus, OH. Prior to joining Riverside, she was associated with an environmental research firm.
Robert K. Adams has recently joined Chilton Research Services, Radnor, PA, as account executive. Adams was formerly a project manager in the research division of Bell Atlantic.
James J. Granger, a former vice president of Burke Marketing Research, Cincinnati, has been appointed executive vice president at the Wirthlin Group's new office in New York City. He will be the chief liaison between the McLean, VA, based research firm and Hill & Knowlton.
Project Research, Inc., has moved to new facilities at University Technology Center, 1313 Fifth St., S.E., Minneapolis, MN 55414.
Rockwood Research, St. Paul, MN, announces the addition of two individuals to the company staff: Carol Jubert, market research analyst and Linda Walker, coding supervisor. Jubert is completing her masters in agriculture at the University of Minnesota and will receive a degree in technical communciations. Walker will head the company's coding and editing department. She was formerly with Norwest Technical Service.
Simmons Market Research Bureau, Inc., has moved to 380 Madison Ave., New York, NY 10017.
Find/SVP, Inc., announces a change of address to: 625 Avenue of the Americas, New York, NY 10011.
Debra E. Picker has been promoted to senior research analyst from research analyst at BBDO Chicago. She is assigned to the Wm. Wrigley Jr. Co., Jacobs Suchard/Brack, Inc., and Bally Mfg. Co. accounts.
Emmons M. Patzer has been promoted to director, marketing research for Bristol-Myers U.S. Pharmaceutical and Nutritional Group headquartered in Evansville, IN. Patzer joined the company in 1981 as a business intern. His most recent position was manager, marketing and sales information services.
Sandra M. Krause has been promoted to account executive from client service executive for Nielsen Television Index, a service of Nielsen Media Research, Los Angeles. Krause began her career in 1982 as a member of the NTI data applications department in Menlo, CA.
Harry Benjamin has been appointed director of marketing research for the TrendFacts research division of the Creative Group, Inc., Farmington Hills, MI, marketing consulting and research organization.
Information Resources, Inc., has announced recent appointments to its senior management staff: Celeste Cohee, vice president, account management, national accounts; John Larkin, vice president, PromotionS-can product management; Scott Sloan, senior vice president, InfoScan product management; and, John McDonald, vice president national accounts group.
Western International Research, Los Angeles, has promoted Jay Tanzman to manager, marketing research and Frances Click to project director. Elena Morales, previously with Ogilvy & Mather, has joined the firm as project director.
Patricia Heakin Dyson has joined Heakin Research, Inc., Homewood, IL, as senior vice president, business development. She joins Heakin after 11 years at Grey Advertising, New York, where she was vice president, group management supervisor on the General Foods account.
Walker Research, Inc., Indianapolis, announces that Judy De Voe has joined its research and analysis division as account executive. She was formerly a senior research analyst with Kraft, Inc., in Chicago.
Andrew Yaffee has joined Simmons Custom Media Studies, New York City, as vice president. His responsibilities will include the development and management of all newspaper research - advertising, editorial, circulation and strategic market studies. He joins the firm from Oxtoby-Smith where he was a vice president.
Shockley Research, Inc., Nashville, and Marketing Research Institute, Jackson, MS, have announced a merger. The new firm will offer to its clients an exclusive national database called "P-Base." P-Base provides additional information to clients and allows a comparison of the client's study or survey data with national or regional figures.
Debby Zanglin, vice president of qualitative research, SAMI/Burke, Inc., Cincinnati, was elected president of the Marketing Research Assn. (MRA) and inducted at the organization's annual conference, held recently at the Fairmont Hotel, San Francisco.
C.J. Olson Market Research, Inc., announces a change of address to: Thresher Square, 708 South 3rd St., Suite 105, Minneapolis, MN 55415.
James M. Stanton has joined Experience, Inc., Minneapolis, as a senior consultant. Stanton was previously vice president of operations, overseeing six manufacturing plants producing resins, oils and chemicals at Spencer Kellog-Textron, Buffalo, NY. He was also in charge of international sales and licensing.
Project Research, Inc., Minneapolis, announces three promotions: Lynn Nadeau to account director; Kathy Hoefer to data processing manager and, Cyndi Uhrich to office manager. Diane Schember, formerly with the Sween Corp., and Cory Waterhouse, formerly with Winona MRB, have both joined the firm as project directors.
Barbara Wagner has joined Elrick & Lavidge, Chicago, as an account director, responsible for overseeing studies primarily in the consumer area. She was formerly with Goldring & Co., several advertising agencies and Heakin Research.
Karla Spormann, manager of Print Market Development of Standard Rate & Data Service, Inc., has been promoted to director of editorial/product development. She will be responsible for the development of new print products, editorial enhancements and the administration of the editorial department.
The Keckley Group, Nashville, announces the promotion of Ray Sullivan to research consultant.
Research International, the recently acquired research subsidiary of Ogilvy Group, has elected chief executive lan Hunt to the Ogilvy board. Hunt will remain in RI's London headquarters.
Elrick & Lavidge, Inc., Chicago, has appointed Ann Rosenbaum vice president financial services research and Michelle Griffith vice president operations in its Chicago headquarters. Rosenbaum joined E&L in 1986, as director of financial services. She previously held positions with Price and Waterhouse, First National Bank of Chicago and Chase Econometrics. Griffith directs operations of the data processing, field and coding and office services departments. She joined E&L in 1973.
Dun & Bradstreet's Nielsen Marketing Research subsidiary recently signed a joint-venture agreement with the 10th largest marketing research company in the U.S., the NPD Group. The pact forms a new company, NPD/Nielsen, Inc. NPD executives will head the company but D&B will own it.
Nielsen Marketing Research has appointed Stephen H. Zades to vice president, regional sales manager, New York City. Before joining Majers, Zades spent six years with Procter & Gamble.
Directory Data, a division of Survey Sampling, Inc., Fairfield, CT, announces the addition of Matthew Cone to its sales department. He was previously an account representative with 3M Media Services in Stamford, CT, handling the company's on-line and software products.
Greg Ebershol has joined Campbell Mithun Advertising, Minneapolis, as research account executive. He was previously with Colle McVoy Advertising, Minneapolis.
The Barna Research Group, Glendale, CA, has added two new research analysts to its staff, Billie Gaughan and Ron Sellers. Gaughan was formerly vice president of Peter D. Hart Research Associates in Washington, D.C. Sellers comes to BRG with seven years of experience in radio, television and print media.