Combating bad data
Editor's Note: NewtonX and Tableau's webinar occurred on June 15, 2022. They discusses a new way to conduct B2B research so the data can be trusted. Duration: 40:11.
Does the thought of bad data keep you up at night? As your organization gathers insights to guide multi-million-dollar decisions, how are you ensuring that the data is reliable and free from fraud? Â
In this session, Jason Talwar, head of market insights and research at Tableau and Leon Mishkis, COO of NewtonX, will share how to create a data-first company culture. Learn how market intelligence and customer feedback is leveraged to fuel consistent growth and innovation in business intelligence and analytics. Deep dive into custom recruiting, a new B2B methodology and how it delivered the exact professionals Tableau needed. Â
This webinar will be a must-see for insights leaders responsible for product, brand reputation, marketing, market penetration and innovation. Â
Key takeaways:Â Â
- How Tableau, leader in Business Intelligence and Analytics, used B2B research to guide market strategy. Â
- How to refine your approach to recruiting niche B2B audiences with AI, Custom Recruiting, and the NewtonX Knowledge Graph. Â
- How to analyze your data and uncover product and marketing opportunities that will differentiate against competition and boost growth. Â
Presenters:Â
- Jason Talwar, Head of Market Insights and Research Tableau, Salesforce.
- Leon Mishkis, COO, NewtonX.