Combating bad data

Editor's Note: NewtonX and Tableau's webinar occurred on June 15, 2022. They discusses a new way to conduct B2B research so the data can be trusted. Duration: 40:11.

NewtonX and Tableau's opening slide for their June webinar on B2B research and how it drove innovation.Does the thought of bad data keep you up at night? As your organization gathers insights to guide multi-million-dollar decisions, how are you ensuring that the data is reliable and free from fraud?  

In this session, Jason Talwar, head of market insights and research at Tableau and Leon Mishkis, COO of NewtonX, will share how to create a data-first company culture. Learn how market intelligence and customer feedback is leveraged to fuel consistent growth and innovation in business intelligence and analytics. Deep dive into custom recruiting, a new B2B methodology and how it delivered the exact professionals Tableau needed.  

This webinar will be a must-see for insights leaders responsible for product, brand reputation, marketing, market penetration and innovation.  

Key takeaways:  

  • How Tableau, leader in Business Intelligence and Analytics, used B2B research to guide market strategy.  
  • How to refine your approach to recruiting niche B2B audiences with AI, Custom Recruiting, and the NewtonX Knowledge Graph.  
  • How to analyze your data and uncover product and marketing opportunities that will differentiate against competition and boost growth.  

Presenters: 

  • Jason Talwar, Head of Market Insights and Research Tableau, Salesforce.
  • Leon Mishkis, COO, NewtonX.