Outset was built for market researchers and consumer insights teams seeking the depth of qualitative insight at the speed and scale of quantitative methods.
Overview
The first AI-moderated research platform to conduct rich, real-time conversational interviews at scale, it reaches hundreds of participants simultaneously, across 40+ languages, anywhere in the world. The AI moderator engages participants in natural dialogue, asks intelligent follow-up questions and probes dynamically. This gives teams the ability to run studies that simply weren't possible before, without stretching existing resources.
How to use it
Setting up a study is remarkably fast. Researchers can build from scratch or share their objectives and Outset's AI generates a complete discussion guide, including probing and skipping logic. When the responses come in, AI-powered synthesis surfaces themes, standout quotes and customizable highlight reels, eliminating hours of manual analysis. AI’s assistance not only speeds up reporting but makes it easy to granularly tailor reports to be maximally relevant to individual stakeholders. 
Research use cases
From discovery to evaluative testing, Outset supports the full research arc from market strategy to creative testing. Customers including Nestlé, HubSpot, Uber, Away and Glassdoor are already using the platform for brand research, creative testing, diary studies, in-home testing, shop-alongs and more. 
Closing the say-do gap
Outset’s new Visual Intelligence suite extends AI-moderated research beyond conversation, giving the moderator the ability to “see” digital click paths, physical real-life surroundings and emotional cues present in real research. This functionality, unique to Outset, enables powerful dynamic probing and instant synthesis based on both verbal and non-verbal cues, most effectively closing the gap between what people say and do.
For research teams under pressure to do more with less, Outset is the most consequential tool in the 2026 toolkit.
Learn more at outset.ai.