••• millennials research
Tool interprets Millennial marketing language
Tracks emotions
Viacom Velocity, the integrated marketing and creative content team for New York media company Viacom, has partnered with Canvs, a New York-based technology platform that measures and interprets emotionality in language, to interpret Millennial language in marketing campaigns. Velocity’s updated Echo Social Graph product, Viacom’s proprietary tool that measures the effectiveness of custom creative marketing campaigns, will integrate Canvs’ emotional analysis to deliver insights to marketing partners about the consumer impact of a campaign. Canvs’ capability tracks a broad range of 56 unique emotions versus the three general feelings – “positive-negative-neutral” – typically tracked by sentiment analysis. Canvs’ database is also keyed into Millennial slang and social media language.
••• research tools
Research Now beta-testing templated suite of surveys
Concept testing, A&U, brand health
Plano, Texas, firm Research Now has begun beta-testing a suite of quick-turn market research products. The automated research solution is a templated suite of surveys, enabling market researchers, brand managers and other business professionals to execute studies faster than traditional research methods. The user-accessible survey templates deploying in the beta test are designed to improve the overall client experience and are based on common study types including concept testing, attitude and usage, brand health, employee culture, creative testing, share of wallet and customer satisfaction. Clients will have access to insights from Research Now’s online panel respondents and will receive support and oversight from a Research Now client support person. The beta test of the solution suite will launch with a select group of Research Now clients, followed by staged releases in the Americas, EMEA and APAC.
••• shopper insights
New e-commerce offering from IRI
Understand shopper motivations, competitive threats
Chicago-based researcher IRI has made available its new proprietary E-Commerce Engagement Offering, a component of its e-commerce consumer and shopper insights service. By leveraging data and insights from multiple sources, CPG manufacturers and retailers can determine which brands and channels have opportunities for e-commerce-based growth, as well as understand which brands and segments are most vulnerable to competitive threats presented by e-commerce. The e-commerce service also enables manufacturers and retailers to understand motivations for shopping online, expectations relative to services and attributes and expected level of usage change during the next 12 months. IRI provides these insights within consumer target groups as defined by the manufacturer or retailer. It also creates a benchmark of all metrics versus the total and versus competitors.
••• health care research
Mobile app researches patient experience
Kantar Health, Lumi Technologies partnership
New York health care consulting and research firm Kantar Health has partnered with audience insight technology firm Lumi Technologies to create a mobile survey app to gain insights into the patient experience. The Kantar Health mobile app conducts short surveys, collects picture and video content and collects biometric and activity data from a range of mobile health technologies and wearable devices. Other features of the app include bar code scanning, voice-to-text audio capture and GPS/location capture. In addition, the app will facilitate key research objectives, such as in-the-moment feedback on specific patient or caregiver events, as well as longitudinal engagements and the ability to engage the same respondents multiple times during the course of a year.
••• telephone research
New manual dialing system from Marketing Systems Group
Addresses FCC clarifications to TCPA
Horsham, Pa., research firm Marketing Systems Group has released U-Dial, its manual dialing system that was designed to address the FCC clarifications (to the original TCPA) released in June 2015 on the use of Automated Telephone Dialing Systems. U-Dial provides monitoring, quality-control and recording functions for call centers and survey management and allows supervisors to manage interviewers with full silent monitoring. U-Dial also has recording options and can be set to record complete interviews or select questions and can play prerecorded sound files through the phone to the respondent. U-Dial is compatible with SIP or analog/digital telephony networks.
••• online research
Market Cube, SociaLabra partner for online research service
Can use text, rich media
Market Cube, a Charleston, S.C., online audiences and research support services provider, and Toronto-based software developer SociaLabra have partnered to deliver Market Research Cloud, an online research service that provides audiences, community-building and management tools and other integrated capabilities. It enables researchers to recruit audiences through a global network of market research panels, add their own audiences or use links in social networks, Web sites and messaging to obtain poll and survey responses. Its survey tool enables researchers to use text and rich media in questions. Researchers can also use their own survey tools with the audiences provided. Additionally, a community-building and management tool is incorporated for qualitative studies. Preset reports are included that can track study results and provide presentation of data. Study data can also be exported to third-party analytics software.
••• Briefly
Iselin, N.J., firm Schlesinger Associates has launched MedQuery|Advisors. Following Schlesinger’s acquisition of Chicago-based data collection firm MedQuery in October, MedQuery has now merged its medical recruitment operation with Schlesinger Advisors’ capabilities to provide a single specialized solution for projects presenting health care recruitment. Chris Lee will serve as executive vice president of MedQuery|Advisors and Matt Campion, who previously headed up Advisors by Schlesinger, has been appointed executive vice president of Schlesinger Quantitative Solutions.
Portland, Ore., technology company Dialsmith has released its report of second-by-second ratings results of the 2016 Super Bowl ads based on over 3,000 ratings collected with its Slidermetrix tool, which allows viewers to continuously rate an ad as they view it using an on-screen slider with a scale from 0 (“Hate It!”) to 100 (“Love It!”). The average of each viewer’s slider position during every second of the ad results in a cumulative mean score for that ad, which determines each ad’s ranking in the report. Honda’s “A New Truck to Love” received the highest rating and Scientology’s “Who Am I?” received the lowest rating.
San Francisco software firm Prism has launched Insights, a mobile application that enables retailers to access data about store performance, as well as visual access, which provides low-bandwidth imagery from store cameras, directly to users’ iOS and Android devices. In tandem with the new mobile application, the firm is also rolling out Custom Reports, which are comprehensive self-service reporting capabilities, alongside the ability to integrate external data streams into dashboards and reporting.
Canada-based firm Bond Brand Loyalty has launched SynapzeINSTANT, an app-based solution for banks with a credit card loyalty program that allows customers to use loyalty points to pay in-store or for online purchases at participating retailers. When the cardholder redeems points, the cash amount is reimbursed on their credit card statement. In addition, when a customer is near a store aligned with the program, the app’s location-based and push notifications will alert the customer about redemption opportunities.
The Media Technology Monitor, a research product of the Canadian Broadcasting Corporation, has released its Sneak Peek Report, available via Sweden-based technology company Dapresy’s online dashboard.
Partners+simons, a Boston-based integrated marketing services firm, has launched a new trust measurement model being rolled out to health care clients. The model is based on the firm’s National Healthcare Trust Index, which launched earlier this year and analyzes consumer trust levels and drivers for health plan and hospital selection. The new measurement model will enable health plan providers and hospitals to have greater visibility and insights into where their organization ranks on the components of trust – ability, integrity and benevolence – as measured against the national benchmark set by the Trust Index.
Charleston, S.C., online sample and research operations company Market Cube LLC was granted the rights to represent and sell Platnijopros, a Russian survey panel owned by SurveyEveryone Group, on January 28. As a result, Market Cube will be able to add to its panel services, allowing the company to build panels with Russian respondents in accordance with Russia’s Data Localization Law.
Chicago-based firm Doyle Research Associates has released A Guide to Qualitative Path-to-Purchase Research, a 10-page e-book that can be downloaded for free from the firm’s Web site.
Salt Lake City researcher MaritzCX has launched CXEvolution, a framework for assessing, measuring and prescribing actions that link customer experience maturity with financial outcomes.
Canada-based incentives software platform 360incentives has re-branded as 360insights and has launched its Channel Success Platform, an analytics suite that allows companies to predict which incentives programs will perform best, along with when and where to run them. The company also recently announced $10 million of funding to support its work in the predictive analytics space.
NetBase, a Santa Clara, Calif., social analytics firm, has integrated and made available Facebook topic data as a new premium content source, allowing NetBase customers to access consumer insights based on the aggregated and anonymized stories and interests related to any topic, event, brand, competitor or industry being shared by active Facebook members. Marketers can also view consumer insights of roughly 60 attributes including country, language and topics, giving them access to self-declared demographic information of their consumers such as age, gender and location while aggregated insight into billions of interactions including posts, shares, likes, comments, tags, media types and links provides a foundation for audience marketing campaigns.
London-based firm Silverman Research, in partnership with London-based consumer goods firm Unilever, has launched Crowdoscope, a survey and discussion tool designed to obtain real-time social collective intelligence. By displaying comments in a visualization instead of a list, Crowdoscope helps large communities navigate discussions more easily so the best and most relevant comments can be identified.
London-based research firm BrainJuicer has formed a collaboration with London research tech firm ZappiStore to offer two of its research methodologies, BrainJuicer Ad Testing Express and FaceTrace, in ZappiStore’s self-serve portal. Both solutions have launched in ZappiStore and are currently available in English-speaking markets.
Interactive Video Productions, a Morganville, N.J., mobile research lab provider, has launched MobiLAB Integrated, a lab solution powered by iMotions that combines and synchronizes responses to any type of stimuli, capturing behavioral and emotional measures from eye-tracking, facial coding, EEG, GSR, EMG, ECG and self-report surveys. Accompanied by an IVP System Operator, MobiLAB Integrated also offers lab solutions for a variety of research scenarios, including projects with screen-based stimuli, packaging, mobile devices, real-life environments or in-person interviews.
Erdos & Morgan, a Syosset, N.Y., media market research firm, has released its 2015 Financial Advisor Media Outlook and Usage Syndicated (FAMOUS) Study, its annual study regarding the financial advisors market, which provides insights into the thought process and preferences of financial advisors with regard to their media consumption and knowledge of ETFs and fund families within the professional investment community.
Salt Lake City insight technology firm Qualtrics has released the Qualtrics Insight Platform, which was piloted by several customers, including JackThreads, MyFitnessPal, Overstock.com, Wheaton College and others. The platform allows organizations to manage customer experience, employee feedback and market research processes in a unified, cohesive way.
Nielsen, New York, has released details of its e-commerce measurement solution for the U.S market. The solution combines Nielsen retail data cooperators, multiple consumer-sourced data sets and demand-related analytics that will provide a measure of e-commerce channel performance for retailers and manufacturers. The retail data cooperators are across a spectrum of channels ranging from pure play, club, mass, specialty, drug and food. It will also provide an integrated view of consumer insights, in addition to the market measurement, through consumer-level purchase data. It will also offer insights into specific product sales and trends at major online retailers through the analysis of consumer purchase receipts received by e-mail and direct consumer reporting. Nielsen’s e-commerce measurement solution will be integrated within its current suite of measurement services and will be available to U.S. clients later this year.
Washington, D.C., firm Amtrak and Shelton, Conn., researcher SSI have launched a new loyalty program called Survey Points Club, allowing Amtrak to provide SSI and its clients access to travelers, including business professionals, consultants, influencers and lobbyists and customers. Additionally, Amtrak Guest Rewards members who enroll with Survey Points Club will earn Amtrak Guest Rewards points by participating in surveys and sharing their opinions. Amtrak Guest Rewards points can be redeemed for rail travel, entertainment, car rentals, hotels, cruising, dining, retail or gift cards.
In New York, audience measurement solution provider Verto Analytics has launched the Verto App Watch, a mobile app audience measurement solution that offers mobile app behavioral data with insights and real-time reporting. It provides hard measurement data for all mobile apps across all key operating systems and devices and equips app developers, digital publishers, gaming companies and investors with intelligence into mobile audience activity and visibility into competitors. App Watch metrics include time spent, session lengths, in-app monetization, demographics, retention, churn, in-app actions and funnel analyses.
Netherlands-based consumer insights and marketing analytics firm MetrixLab has made available a new digital analysis and reporting tool directly available to users. The tool enables users to access survey data early in the fielding process and track or participate with insights formation after the study closes. The firm has also incorporated visual customized reporting in addition to crosstabulation functionality, letting users customize images, titles and chart types. Data-mining capabilities have also been improved, allowing users to layer data, create custom variables and filters, employ multiple significance levels, combine prompts and highlight trending. The digital analysis and reporting tool is available now through the firm’s insights platform.
Irvine, Calif., company MFour Mobile Research is adding Visa as an additional instant mobile payment option to its Surveys on the Go application, giving panelists more options when cashing out after reaching the $10 benchmark. During the fourth quarter of 2015, Amazon gift cards were added to the app, giving panelists an additional payment option beyond PayPal. Soon, panelists will be able to cash out through either Visa, Amazon gift card or through PayPal.
Reston, Va., firm comScore has launched Mobile Metrix in the Philippines for the reporting of mobile Web and app audiences on smartphones and tablets. Mobile Metrix allows publishers to demonstrate the size and value of their mobile audiences and helps media planners and advertisers to evaluate advertising opportunities on mobile devices. Mobile Metrix is also available in the following Southeast Asian markets: Indonesia, Malaysia, Singapore, Vietnam and Thailand.
Research firm B2B International now offers B2B Spotlight, a new video platform offering instant video capture and analytics. Respondents can use video to capture responses at any time across any device. Transcription technology allows videos to be transcribed quickly to uncover key themes and sentiments. Users can produce edited show reels from any number of responses to allow clients to see and hear the emotions and opinions of their customers.