••• survey design
Lightspeed offers survey-optimization tools
From QuestionArts team
Warren, N.J., researcher Lightspeed’s QuestionArts team has rolled out its latest product enhancement features, Intelligent Components. Intelligent Components optimize surveys for respondents on all devices, screen sizes and orientations, improving user experience and enhancing data quality to clients. Key features include: built-in intelligent layout rules – Intelligent Components have been set up with a built-in prescriptive set of intelligent layout rules designed to lead to better user experience and survey consistency; touch-screen optimization – a range of new features to exploit a device’s touch-screen capabilities for ranking, question grouping and nesting, drag-and-drop and advanced sliding-grid functionality; and fully responsive components – respondents can answer the survey on their smartphones or tablets in portrait or landscape mode.
••• survey design
Confirmit targets more-engaging surveys
Deploys across multiple channels
Researcher Confirmit, based in Oslo, Norway, has launched Confirmit Survey Designer, which aims to simplify survey creation and help combat declining response rates and low respondent engagement. The solution allows designers to use features that increase response rates and capture insights including question types, multimedia clips and a range of feedback methods. Confirmit Survey Designer is available at no cost for its existing Professional Authoring customers and is intended to complement that environment so designers can use either one or toggle between the two when designing a single survey. This provides the ability to author a questionnaire once, then deploy it across multiple channels – including Web, CAPI, telephone, mobile, SMS, IVR and more – to ensure the most efficient use of design time.
••• customer experience
Reports chart how to grab customer attention
Draw on non-conscious methods
Cleveland-based customer engagement firm Precision Dialogue has released the first two parts of its new research series, How to Catch and Keep Customer Attention. In part one of the series, 10 Key Findings in Eye Tracking Research, Precision Dialogue’s team used non-invasive eye-tracking technology to identify what users saw and didn’t see when they interacted with popular B2C brands, both online and offline. Part two, Four UX Discoveries Through Emotional Testing, reviews the emotional responses of each user, measured by electroencephalograph (EEG) technology, with the aim of providing immediate insight into consumer reactions as users carried out common online tasks across a variety of industries, including e-commerce and financial services. Often used in conjunction with traditional user experience testing, eye-tracking and emotional testing provide a layer of qualitative and quantitative data, enabling brands to create content users can easily consume. Both downloadable resources are free (registration required).
••• Briefly
Marking the beginning of a partnership between research firms M/A/R/C and ZappiStore, concept testing tool M/A/R/C Rapid Results has gone live on ZappiStore. The tool is live in the U.S. and will launch in Canada, the U.K. and 22 other markets in the next few months.
Wilmington, Del., research software company Q One Tech has released the Q One market research platform, which includes panel management, data collection and survey design. Project information, collected data and panel participation are tracked in real time and the platform works on multiple channels including online, SMS, VOIP and fax.
U.K. video research firm Voxpopme has launched Voxpopme Offline, a new app that allows researchers to capture video feedback in-field without an Internet connection, using mobile or tablet devices. With the app, researchers can record respondents in an interview style, capturing video responses that can later be uploaded to the Voxpopme portal. It can be integrated into existing survey platforms or used as a standalone tool.
Nielsen, New York, has reported its plans to expand Nielsen Scarborough, its in-market consumer insights service, to local markets nationwide. The expansion will begin introducing new markets in the second half of 2017 and will add 59 designated market areas to the 151 currently measured.
Santa Clara, Calif., customer analytics firm NetBase has released NetBase Instant Search, enabling companies to see, analyze and get insights into social posts using a search bar. NetBase Instant Search can be used as a standalone or complementary social analytics engine across three different modes of operation.
Stamford, Conn., research technology firm FocusVision has launched FV360 Live, its new focus group video system that uses 360-degree cameras. The system allows expressions, emotions and non-verbal cues of participants to be witnessed in-the-moment, with the camera automatically following the conversation. It also allows for the production of videos by linking to FV Video Insights, the company’s platform for storing, editing, analyzing and distributing video.
In Los Angeles, audience sampling firm Innovate has released its newly-enhanced Supplier API Suite. Innovate’s SAS platform is an application programming interface that connects supplier sample to the firm’s internal sampling system. The development will help research agencies’ clients access hard-to-reach global audiences and reduces the need to use multiple sampling vendors.
Warren, N.J., researcher Lightspeed has expanded its data service capability AmplifyR Appends to the U.K., France, Germany and the Netherlands.
Berlin-based mobile data exchange company adsquare is making region-based consumer insights from Nuremberg, Germany, researcher GfK available on its platform. The GfK data offered by adsquare includes local insights on financial market segments, consumer styles and purchasing power for up to 60 retail product lines.
Denver-based researcher GutCheck has launched Competitive Checkpoint, a quantitative solution that allows marketers and researchers to see how their top product ideas compare to the current competing brands and products instead of historical databases.
Social listening consultancy Bakamo.Social, headquartered in Budapest, Hungary, has launched Market Maps, a social listening product that shows the motivations and needs of consumers in any category.
Baldwinsville, N.Y., firm Research & Marketing Strategies Inc. has launched a new, redesigned Web site.
Measurement company Verto Analytics, San Francisco, has launched Smart Poll, a product that combines surveys with digital behavioral data collected through passive metering from the Verto Smart Panel, an opt-in panel of global consumers, showing how consumers’ opinions and decisions correlate with their actual behavior.
Loyalty programs provider Maritz Motivation Solutions, St. Louis, has launched the LoyaltyNext Gift Portal, allowing loyalty program members to choose their own custom rewards. Gift Portal also assists brands with attracting new members, showing customer appreciation and resolving service failures.