Consumer opinion surveys
CRindex is a topically organized, menu-driven database that contains the correct wording and overall responses to every question asked in the Cambridge Reports series of quarterly national consumer and public opinion surveys that were ini-tiated in 1974. This comprises about 10,000 questions complete with the overall results for every instance each question was ever asked. At the beginning of every calendar quarter Cambridge Reports, Inc., conducts an in-depth national consumer and public opinion survey based on 1,500 personal, in-home interviews with a scientifically selected sample of adult Americans. Each survey measures public perceptions and attitudes about economic, public affairs, business and consumer issues. This is the basis for CRindex. Contact Cambridge Reports, Inc., 675 Massachusetts Ave., Cambridge MA 02139.
Consulting firm
James J. Sears Associates is an analytic business research and consulting firm. The company gathers both primary and secondary data and prepares analyses and action reports based on its research findings. The firm concentrates on competitive strategic research, consumer research - field interviews, executive search, interviewing services, advertising and public relations, health care products, banking and insurance. Contact James M. Sears Associates, Hoboken Land Building, No. 32, One Newark St., Hoboken NJ 07030.
Desktop survey system
National Computer Systems announces the introduction of Survey Network, a publishing system that allows the user to design and print scannable questionnaires, then provides for rapid entering and retrieval of data. The software functions are set out in clean, intuitive and uncomplicated screens which makes it possible to design the questionnaire on the screen of an Apple® Macintosh™ microcomputer. The questionnaires are prited on NCS® open-format scanning forms with printing options including a variety of laser printers. Commercial off-set printing can also be used for high volume demands. The data from the completed surveys can be sent directly to the microcomputer for analysis and output using NCS's versatile proven scanning technology. Included as part of the system is the ability to handle both closed and open-ended questions. Contact Les Wanninger, Jr., National Computer Systems, 7600 France Ave. So., Minneapolis MN 55435.
Computer mapping package
Strategic Locations Planning and STSC have announced a joint pub-lishing agreement whereby STSC will publish and market a new version of the Atlas microcomputer mapping package developed by SLP. The new product, ATLAS*GRAPHICS, will be a menu-driven, general purpose package which will offer improvements in speed, flexibility and ease of use over existing versions of Atlas, the mapping package originally introduced by SLP in 1984. Contact John Krizek, Strategic Locations Planning.
1992 projections
National Planning Data Corp. has released its 1987 UPDATE products -1987 estimates and 1992 projections of population, households, income, age, age-by-income and race. These 1987 UPDATE products are offered for a wide selection of geographies including Census tracts, minor civil divisions, places, counties, metro areas, ADIs, DMAs, and 5-digit AIP codes. Data will be available on print, on magnetic tape and on diskettes and will also be accessible on-line via National Planning Data's MAX demographic timesharing system. Contact Regina Deschere, National Planning Data Corp., P.O. Box 610, Ithaca NY 14851.
Personal computer report
The impact of the new generation of PC products and programs in the marketplace is analyzed in Future Computing's feature report entitled "Making Sense of IBM's Personal Computer Strategy: 1987 and Beyond." The report looks at the market dynamics, IBM's product positioning, the announcements' impact on the major compatible and clone vendors, and IBM's new distribution strategy. Future Computing's 35-page report includes graphs, charts, and a market forecast. Contact Lucinda Washington, Datapro Research Corp., 1805 Underwood Blvd., Del ran NJ 08075.
Electronic dictionary
A 15% introductory discount on PC Type Right was announced by Xerox Corp. It will be in effect until Sept. 30. PC Type Right is an electronic dictionary for use with IBM and IBM-compatible personal computers that checks spelling as text is being typed, can be installed in seconds and uses no random-access memory, disk space or expansion slots. PC Type Right checks spelling against a dictionary of 100,000 words in less time than it takes the typist to depress and release the space bar. It includes a 1,200-word personal dictionary. Contact C. Dunlop, Xerox Corp., Xerox Square, Rochester NY 14644.