Interpret launches syndicated research service
Interpret LLC, a Los Angeles research company, has launched its syndicated research service (SRS), designed to provide monthly reports, advisory services and research and analysis to help reveal consumer attitudes and behavior around digital media and emerging technologies. The service provides research in three practice areas: mobile devices and platforms; PC, handheld and console games; and digital media (music and video).
Complete reports and proprietary research will be available to clients monthly. In addition to regularly scheduled reports, Interpret offers customized research covering individual or stand-alone sectors. For more information visit www.interpretllc.com.
The Roper Global Diabetes Program enhances diabetes patient market study
The Roper Global Diabetes Program, a tracking study from GfK Healthcare, a Blue Bell, Pa., division of Nuremberg, Germany, research company The GfK Group, has updated its U.S. Diabetes Patient Market Study, which offers health care and related companies in the diabetes category access to patient data and market trends. The study aims to offer insights from diagnosed patients into patient attitudes and behaviors; influencers for lifestyle changes and treatment options; product usage and compliance; sources of care and insurance/reimbursement; diabetes control and demographics; and patients’ therapy progression.
The 2009 report offers both standard and tailored reporting deliverables. Standard deliverables include a market overview and standard issue-centric reports. Customized deliverables include customized reports and presentations and access to GfK Healthcare’s Roper Diabetes practice leader for consulting engagements.
The Roper Global Diabetes Program has also been updated to let clients conduct customized research at syndicated prices by incorporating two additional waves of data collection to the traditional study. For more information visit www.gfkhc.com.
TiVo and Quantcast partner to measure TV-Internet correlation
TiVo Inc., Alviso, Calif., and Quantcast, a San Francisco research company, have partnered to provide a cross-platform audience analysis solution designed to evaluate the correlation between television viewership and online activity. The TiVo/Quantcast sample includes 35,000 households and combines data from TiVo’s Power||Watch ratings panel and Quantcast’s direct measurement offering to evaluate advertising effectiveness, cross-platform media consumption and programming affinity by producing TV and online media usage and activity reports.
Power||Watch focuses on delivering program and commercial ratings data with demographic segmentations for households who have volunteered to take part in a passive consumer panel, and Quantcast solutions aim to interpret audiences and measure activity across brand Web sites and online advertising campaigns.
The collaboration examines questions such as: how does television and Web ad exposure influence downstream Internet behavior (i.e. “Were people who viewed my TV ad more likely to visit my Web site?”); and how does television viewing influence/predict Internet video viewing behavior, and vice-versa. For more information visit www.quantcast.com.
Askia users asked to help shape site update
Paris research company Askia has built a new version of its Web site on an open platform called Redmine, which includes an area where users and developers are allowed to discuss site creation together. The site also includes: documentation available online so the site can be improved collaboratively; Flash know-how and widgets; a feature where reported issues are allocated a number so users can follow its progression from solving to testing until final release; forums to post questions and receive responses from support, developers, sales or other users; and some interactive shared documents. For more information visit www.askia.com/redmine.
EASI updates software for easier use
EASI, a Madison Heights, Mich., research company, has enhanced its Web-based software to include demographic charts, in addition to demographic reports and maps, to provide a visual representation of demographic patterns and the ability to combine a ring study and profile analysis for targeted demographics. Advanced users may benefit from the bundling of two features at no additional cost: unlimited access to the EASI life-stage analysis and consumer expenditure market research features; and the Find the ZIP Plus 4s feature to assist in analyzing direct marketing target geographies. For more information visit www.easidemographics.com.
Gongos revamps iCommunities platform
Gongos Research, Auburn Hills, Mich., has debuted iCommunities 2009, a Web 2.0 platform designed to support a range of research community offerings and offer enhancements to its existing iCommunities and metaCommunity research environments, as well as a new iCommunity Lite offering.
The iCommunities 2009 platform aims to create an interactive environment for consumers, while offering clients greater versatility to conduct and analyze research. Flash poll capabilities have been enhanced to give companies added flexibility to field questions and concepts that require a quick turnaround. New features include a qualitative reader and data plan to let clients filter qualitative and quantitative data within the platform, enabling users to synthesize large amounts of raw data prior to the delivery of reports.
Gongos also offers a “licensing plus” option, for companies that want to manage and moderate the community process within their organization. Also new to its spectrum of offerings is the Quick Start Community, a private spin-off community that can be initiated through Consumer Village, the company’s consumer community. For more information visit www.gongos.com.
SPSS enhances predictive analytics software
Chicago research software company SPSS has achieved full support of version 4.0 of the predictive model markup language (PMML), a standard for statistical and data mining models from the Data Mining Group, and will incorporate PMML 4.0 into upcoming versions of PASW Modeler data mining workbench and PASW Statistics.
Additionally, SPSS’s predictive analytics software has been integrated with Language Weaver, a Marina del Rey, Calif., translation company. The integration is designed to allow users to obtain automated, on-demand translation of unstructured data sources across 30 languages into common English. For more information visit www.spss.com.
Briefly
FocusVision Worldwide, a Stamford, Conn., research company, has launched FocusVision SuperMobi, an online qualitative solution designed to allow researchers to conduct ethnography, in-home interviews, shop-alongs and car clinics from their computers. The solution relies on wireless networks to deliver live videostreaming from remote locations. SuperMobi consists of a portable camera and microphone, operated by a videographer provided by FocusVision. The service includes the standard FocusVision features: VideoMarker software, technical support and a one-year online archive. For more information visit www.focusvision.com/prod_mandsm.html.
TVG Marketing Research and Consulting, Dresher, Pa., has launched a category of services designed to analyze and interpret secondary marketing research data. TVG will offer integration of data from multiple sources with primary qualitative and quantitative research; and outsourced, on-demand services ranging from discrete projects to retainer services for ongoing marketing analysis. For more information visit www.tvg-inc.com.
Columbia, Md., research company Arbitron Inc. has introduced ARB-TV, a suite of audience measurement services designed to improve visibility into away-from-home television audiences. The ARB-TV analytical tool is intended to complement existing data services, including Arbitron’s Portable People Meter, and to help advertisers plan how to reach their audience. For more information visit www.arbitron.com.
Western Wats, an Orem, Utah, research company, has released Version 3 of Data Express, a data reporting tool designed to allow clients to view and manage survey data as it is being collected. New features include drag-and-drop crosstab creation windows; a redesigned filter toolbar for easier report generation; enhanced charts; more trending options; customizable color schemes; and a filter wizard that walks users through each step of report creation. Data Express is included free of charge for Western Wats clients. For more information visit www.westernwats.com.
Digital Research Inc., Kennebunk, Maine, has introduced its Waggle service, a private, social networking community platform designed to listen to consumers and anticipate trends without asking questions. For more information visit www.driwaggle.com.
Ipsos Understanding UnLtd., a Cincinnati division of Paris research company Ipsos, has launched QualSpace, an approach intended to bring qualitative research to an online environment using an interactive virtual bulletin board where qualitative researchers from Ipsos Understanding UnLtd. facilitate three-day to nine-month discussions around topics relevant to the client’s needs. The online methodology aims to allow for increased flexibility, creativity and customization. For more information visit www.ipsos-uu.com.
Denver research company iModerate has introduced a revised version of Optimum!nsight, an instant message-based, in-depth qualitative solution designed to provide maximum flexibility and customization of consumer insights. Optimum!nsight utilizes iModerate’s live, moderated, online one-on-one interview sessions to deliver the results to the client in a flexible manner. The solution has no set number of participants, time limit or geographic boundaries. For more information visit www.imoderate.com.
Skopos, a London research company, has rolled out m-Suite, its collection of mobile-based qualitative and quantitative research tools designed to enable respondents to access and carry out surveys, polls, interviews, diaries, observational photo capture and video VoxPops via their mobile phones. For more information visit www.skopos-mr.co.uk.
London research company Cognicient has launched Link Dashboard, a program intended to help customers identify which survey questions have the greatest impact on their business and which questions are unproductive and redundant. Link Dashboard has been designed to work with Cognicient’s Link Manager tool. For more information visit www.cognicient.com.
(Editor’s note: The following is a corrected version of an entry from the June issue which contained an incorrect Web address.) St. Louis communications company ej4 has released Instant Video Presenter, a software application that allows users to create newsroom-style videos quickly. The application is a video capture application, so no post-production process, compression or editing is needed. When the video is done being recorded, the file is ready to be deployed through e-mail, uploaded to the Internet or burned to CD. Instant Video Presenter includes a green screen and sells for $259.99. A free trial version is available. For more information visit www.instantvideopresenter.com.