••• online research
20|20 Research updates several platforms
QualBoard, QualMeeting and QuickQual
Nashville, Tenn., firm 20|20 Research has updated a number of its research platforms. First, QualBoard, the company’s bulletin board technology platform, received an updated system and new interface and provides automated participation reports, several new apps for iOS and Android (with plans to soon launch Apple Watch capabilities), new segmentation capabilities, a new dashboard and a temporary chat interface for 24/7 tech support and remote screen sharing. Next, the company’s Webcam and videostreaming platform QualMeeting has added an online video portal and extended its virtual lobby process with a single URL for clients and moderators. QuickQual, the company’s recruiting tool, provides a process that over-recruits for all quotas to allow researchers to choose which respondents they want to recruit. Finally, the company now offers online dial testing using the firm’s nationwide panel.
••• research software
MarketSight 10 now available
Adds new interface, new functions
Newton, Mass., survey analytics and reporting software company MarketSight has released MarketSight 10, offering a redesigned interface and new functionality. This version is designed to provide faster, easier access to the product’s functions, with tighter integration across all product features, and offers instant design preview, enabling users to design and see results in real time. Also, enhanced search functions allow users to more easily find and access the information they are looking for across diverse and complex datasets. MarketSight offers flexible subscription pricing options that scale to the needs of customers.
••• cx research
IPerceptions releases Experience Optimization Solution
Gathers views from visitors with extreme experiences
Montreal customer research and recognition firm iPerceptions released iPerceptions Experience Optimization Solution, which provides insights for Website optimization and usability teams to improve the customer experi-ence. Brands can collect insights on what is working and highlight areas for improvement from a site optimization perspective by engaging with visitors who are likely to have extreme positive and negative experiences. Visitor intent and clickstream data, including the pages visited before and after the survey, is integrated into the report-ing, contextualizing each visit to help understand the next steps to improve the customer experience. The product includes two types of reporting, an aggregate view for a holistic perspective of the experience and individual real-time push reports for identification, escalation and remediation of individual customer issues.
••• mobile research
App allows offline surveying
Can obtain signatures in the field
IPhone and iPad users can now conduct surveys and gathering data in the field with Detroit-based iziSurvey’s latest iOS offline app, which allows users to administer surveys on their mobile devices with or without an Internet connection.
The iziSurvey’s iOS offline app provides the same capabilities as iziSurvey’s Android offline app (launched in January 2015) including all standard question types, the ability to randomize response options, edit surveys and validate numeric ranges and e-mail. Both the iOS offline app and the Android offline app allow multi-device syn-chronization so users are not limited to a specific type of tablet or smartphone.
IziSurvey’s “signature” feature collects data in the field and includes signatures from those who responded. Signature collection can be helpful for users running a petition as well as for verifying the authenticity of answers/responses. The “preview survey before publish” feature allows users to look over the information for mistakes prior to publishing.
Another new feature is its ability to share graphs and results with others through a shared password. The per-son who is previewing the survey does not need an account; they simply need the password created by the iziSurvey account administrator.
The app is available to customers who have purchased an offline license. Purchasing one offline license gives customers access to both the iOS and Android applications. Once equipped with the offline service plan, customers can then head to their iTunes Store, search for “iziSurvey” and download the iOS app for free.
izisurvey.com
••• packaging research
MetrixLab offers device-agnostic package testing
Optimized for mobile
Rotterdam-based research firm MetrixLab has released Compact, a quick-turn, device-agnostic package test-ing solution. Optimized for mobile and built to a standardized design, Compact allows users to holistically under-stand the visibility, communication and persuasion of packaging designs. It also delivers granular feedback on the strengths and weaknesses of each design to aid improvement initiatives.
Package testing can now be conducted in emerging markets where the predominant devices are smartphones and tablets. The streamlined methodology allows results to be delivered in about a week.
Compact is a validated, monadic methodology that allows benchmarking of new packaging against the current design, competitor designs and the database benchmarks. Category and country benchmarks are available for 20+ countries and provide context for design performance analysis. A combination of visual, implicit and interactive techniques provides insights and is designed to ensure actionability for marketers and designers alike. Pricing starts at $5,000 for a first design, with a decreasing average when testing multiple designs.
••• Briefly
U.K. consumer opinion platform VoxPopMe has launched Theme Explorer, a tool that uses advanced the-matic analysis to organize video content into themes. It shows users the themes the platform has identified within the gathered video content, allowing merging of comparable themes and removing irrelevant ones. Users can filter content based on metadata such as age, gender or responses to survey questions. Once it’s filtered, the user is presented with relevant, identified themes that illuminate research findings.
www.voxpopme.com/home
London-based E-Tabs has launched a new version of its Graphique, a charting tool for market research re-porting. The new features include one-click data refresh, statistical data testing, batch production of slides and the ability to conditionally format reports all within PowerPoint.
www.e-tabs.com
Custom Intercept Solutions, a Minneapolis research firm, launched its ConsumerScape service offering, which connects organizations with its consumers in-store.
www.customintercept.com
Eindhoven, Netherlands, firm Coosto has expanded its social media analysis to cover 200 countries and 150 languages and is now available for enterprises and multinationals around the world. Coosto now includes data from international review sites like Reddit and large Russian and Asian social platforms along with traditional social media sites like Facebook and Twitter.
www.coosto.com/en
South Jordan, Utah, customer experience firm MaritzCX has published a new e-book, Customer Experience Is Your Business, available for free download in ePub and PDF format at www.maritzcx.com/book. A paid Kindle version is also available through Amazon.
Ipsos Healthcare has developed a syndicated multi-stakeholder biosimilar impact study to show the impact on cancer treatments of “biosimilars,” versions of biopharmaceuticals created by a different manufacturer follow-ing patent expiry. The study will support pharma and biotechs in their decision-making and combine patient-level data from the Global Oncology Monitor with research among doctors and payers.
www.ipsos.com
Portland, Ore., researcher Rentrak has launched Rubik, an analytics platform that allows clients to analyze viewing patterns, advertising exposure and the products viewers use and buy against Rentrak’s television audi-ence ratings.
www.rentrak.com
New York customer engagement agency OgilvyOne and London global service design firm we are experi-ence have partnered to launch Customer Lab, a physical research center and virtual resource designed to im-prove customer engagement.
www.ogilvyone.com
Google has partnered with Levi’s jeans to begin a new endeavor called Project Lacquard. The two compa-nies are looking to create a smart cloth by embedding conductive fibers into the material itself and adding computing systems the size of buttons. Google said in its blog a new type of yarn combines metallic alloys with natural and synthetic yarns like cotton, polyester or silk, creating a yarn strong enough to be woven on any industrial loom. Google also said these new fabrics will allow everyday objects like clothes and furniture to be made into an interactive surface.
New York-based Nielsen, in collaboration with Shenzhen, China, Internet service portal Tencent, launched its digital ad ratings solution in China.
www.nielsen.com
Playa Vista, Calif., public relations and digital marketing firm the Launchpad Agency has launched an app that tracks App Store performance.
launchpadagency.com
Reston, Va., digital media analytics firm comScore has launched MobiLens Plus, a tool that combines qualitative survey data and quantitative observed behaviors across smartphones and tablets to provide insights into consumers’ usage, attitudes and relationships with their devices.
www.comscore.com
Kantar Media has launched TGI Digital Planner, a tool that evaluates campaign placement and uses Kantar Media’s TGI insights into consumer online and offline behavior to identify the most appropriate target for an advertiser.
www.kantarmedia.com
Reston, Va., digital media analytics firm comScore now offers daily reporting of unduplicated audience, viewability and validation metrics for mobile campaigns. These enhancements combine mobile advertising with what is currently available for desktop display and video campaigns through comScore’s validated Campaign Essentials, the company’s audience delivery validation solution.
www.comscore.com
Wellington, New Zealand, mobile app company Harvest Your Data has launched a new service that gives customers collecting sensitive mobile data the option of storing the data directly to their servers rather than in the cloud.
www.harvestyourdata.com
Hong Kong media analytics firm Lamplight Analytics now offers a social intelligence platform tailored specifically for Asia, giving marketers, strategists and business leaders insights into Asian audiences through social and traditional media sources.
lamplight.me
Havas Media Group has launched a Meta Quality Barometer to increase online inventory and tackle ad fraud. The barometer, developed by the company’s consulting and solutions operation Artemis Alliance, delivers continuously-updated data across global, pluri-media campaigns, to share with stakeholders to optimize invest-ments. Artemis Alliance collects detailed and raw data from its technology partners and uses it to analyze and score the quality of media inventory by industry, by market and by media owner.
www.havasmedia.com
Google launched Sidewalk Labs, a new company that will focus on improving cities through technology and innovation. The new company, based in New York, will be led by Dan Doctoroff, former CEO of Bloomberg LP and deputy mayor of economic development and rebuilding in New York. The new venture will combine Doctoroff’s experience in building and managing cities with Google’s funding and support. “Sidewalk will focus on improving city life for everyone by developing and incubating urban technologies to address issues like cost of living, efficient transportation and energy usage,” said Larry Page, chief executive of Google, in a Google+ post.
Boston research firm Chadwick Martin Bailey has launched Empact, a consumer emotional measurement analysis that informs marketing, customer experience, loyalty and product development strategies.
www.cmbinfo.com
Dassault Systèmes, a software company based in France, launched Passenger Experience, a new aero-space and defense industry solution that uses high-end 3-D visualization technology and interactive content to turn engineering data into 3-D design, marketing and sales applications that address all aspects of the cabin de-sign experience
www.3ds.com
London strategic insight consultancy Firefish launched its quantitative business, the numbers lab, in the U.S. to bring quantitative research methods to America and has appointed Emma Jones as associate director.
www.firefish.ltd.uk
Alibaba Group Holding Ltd., an e-commerce company based in China, will launch an online videostreaming service in China. The new service, called TBO, or Tmall Box Office, hopes to emulate Netflix and HBO. About 90 percent of TBO’s content will be paid for by either monthly subscription or on a show-by-show basis and the re-maining 10 percent will be free.
www.alibabagroup.com/en/global/home
Tampa, Fla., firm Study Hall Research has launched an updated Web site with an accessible design and content developed by Tampa ad agency PP+K.
www.studyhallresearch.com
Ipsos ProductQuest, a product development practice of New York firm Ipsos, has integrated Implicit Reaction Time into its product evaluations. Using this neuroscience approach, Ipsos ProductQuest provides clients with a deeper understanding of consumers’ nonconscious perceptions of their products.
www.ipsos.com
Madison, Wis., marketing analytics company Networked Insights has launched Pinpoint, a new analytics capability that allows marketers to quickly determine why a metric is up or down. It is available through Networked Insights’ analytics platform, Kairos.
www.networkedinsights.com
Eindhoven, Netherlands, TV analytics and synchronized ad provider Teletrax launched an insight-driven an-alytics service that helps clients connect results from TV and online campaigns to better measure campaign per-formance. The new tool provides advertisers and agencies with a better understanding of the performance of TV-synched ad campaigns, audience scale and engagement rates.
www.teletrax.tv