••• panel research
Pureprofile creates panel in partnership with AA Smartfuel
Fuel discounts for online participants
Australia-based data and insights provider Pureprofile has launched a New Zealand research panel in partnership with fuel rewards program AA Smartfuel. The Pureprofile New Zealand panel is built from AA Smartfuel’s 2.1 million cardholders and gives cardholders accelerated fuel discounts for participating in online surveys. Members sign up by invite, referral or the Pureprofile homepage and build their profiles by answering questions about their attributes, purchases and preferences. Pureprofile uses the profile data to match them to market research campaigns, insights and content. AA Smartfuel cardholders and AA members earn bonus AA Smartfuel discounts which can be redeemed at BP or Caltex stations nationwide.
www.pureprofile.com/us
••• shopper insights
Cross Marketing Inc. adds virtual reality services
Allows 360-degree virtual store viewing
Cross Marketing Inc., a subsidiary of Tokyo-based Cross Marketing Group, has launched Virtual Insight 360° View, a virtual reality research service in collaboration with visual communication company amana.inc. The service builds a panoramic virtual store space made from images and videos of an actual store space and provides a virtual merchandise evaluation survey environment where clients can observe research participants walking around a virtual store space, looking at products and making choices. Amana’s computer graphics and image-composing technologies enable 360-degree viewing, allowing research participants to see up and down and left and right. The service allows clients to run research worldwide without geographical limitations. There is no limit to variables such as shelf layouts, package design or design of research environments.
global.cross-m.co.jp
••• data analysis
OfficeReports offers new functionality
Links data from Excel to PowerPoint
OfficeReports, a reporting tool within the Microsoft Office suite by Danish software provider OfficeReports ApS, has released a new version, adding functionality to link data from Excel ranges to PowerPoint tables, charts and shapes. By linking the background colors from Excel, OfficeReports introduces conditional formatting for native PowerPoint tables and charts. Specific texts in Excel can be linked as logos in PowerPoint and specific background colors as icons. It is also possible to link data to shapes. OfficeReports is provided as a download, adding a “Link” menu to PowerPoint and an “Analytics” menu to Excel. The presentations and workbooks produced using OfficeReports can be shared with any other Microsoft Office user.
www.officereports.com
••• advertising research
GeoPoll, Kantar, Cuende debut OOH data product
Effectiveness of OOH ads across Africa
Denver-based mobile survey platform GeoPoll, Kantar Media, London, and Spain-based out-of-home (OOH) research firm Cuende have launched Pan-African OOH, a data product that regularly measures consumption of OOH mediums across Africa. Through a combination of Cuende´s satellite imagery and GeoPoll’s mobile survey data, Pan-African OOH measures traffic patterns and reach of billboards, urban furniture and other OOH media, allowing brands, agencies and media owners to gauge the reach and effectiveness of their OOH advertisements. The first set of Pan-African OOH data will be available at the beginning of Q3 2016 for Kenya and will expand to Nigeria, Tanzania, Uganda, Ghana, Mozambique, Cameroon, Zambia, Zimbabwe, Ethiopia, Angola, Ivory Coast, DRC, Malawi and Rwanda.
www.kantarmedia.com/us
••• mobile research
Kantar Health app mixes qual, quant
Mobile survey links patient experiences with outcomes
Health care consulting and research firm Kantar Health, New York, has launched a new mobile survey application that collects qualitative and quantitative insights from patients, allowing researchers to see the associations between patients’ daily disease-related experiences and their health-related outcomes. The pilot research was conducted among patients with rheumatoid arthritis who participated in a seven-day pain diary study. The patients downloaded the mobile survey app, which collected quantitative data such as comorbidities and treatment, and asked them to rate the presence and severity of 15 pain dimensions and pain intensity. The app also allowed patients to upload pictures and videos that captured their pain experience along with captions for their uploaded materials.
www.kantarhealth.com
••• Briefly
Virtual Incentives, a Fishkill, N.Y., incentive solutions provider, released its new Virtual Incentives MasterCard. Designed for consumer promotions, sweepstakes and loyalty programs, the card helps create consumer connections through relevant messaging, offers and branding. The recipient receives a personal reward notification by e-mail, registers his or her Virtual MasterCard account and can immediately shop online. The Virtual Incentives MasterCard card can be ordered through Virtual Incentives’ API to connect to existing platforms and systems.
virtualincentives.com
Enterprise feedback management firm Questback, London, has launched Orbit and Portals to help organizations to better listen to key audiences such as employees, customers and the market. Linked modules within Questback’s Enterprise Feedback Suite, Orbit and Portals help improve insight and allow organizations to collect, connect and act on feedback from their people. Orbit allows organizations to reach audiences faster by mapping hierarchies. Using data from existing business software such as ERP, CRM or HCM systems, it provides the ability to target the right people within the organization, customer base or research sample. Portals allows users to launch feedback communities without having to rely on traditional invitations such as e-mail.
www.questback.com/uk
Ipsos, Paris, has developed the Insight Cloud, an always-on socialized intelligence platform that facilitates the curation of insights from multiple sources. The Insight Cloud is designed to enable clients to make quicker decisions and get initiatives into market faster; view knowledge within the lens of business questions; build a learning culture and connect experts to think better together; understand what has been learned in other parts of the company and avoid repeat projects; and save time and resources with quick access to the most important intel-ligence.
www.ipsos.com
Visual analytics company Sticky, New York, has expanded to include Researcher, a new platform for industry professionals and digital agencies. Following Sticky’s Insight and Audit launch, the company’s new product is designed to let researchers access engagement insights across Web sites, e-mail, digital imagery, print and video from a combination of eye-tracking, facial coding and emotion-based metrics. The platform integrates research tools such as Confirmit, Qualtrics, Sawtooth, Survey Gizmo, Fluid and others. As a result, users can create, track and optimize experiments – against Sticky’s panel or their own – in a streamlined interface.
sticky.ad
San Francisco-based consumer research company Survata has launched Segment Surveys, a new way for marketers and researchers to study niche audiences. Segment Surveys allows companies to target their research to second-party and third-party data segments for specific respondent targeting. Krux, a San Francisco-based audience data provider, is a partner enabling Survata to access second-party segments. Segment Surveys is currently in beta. Clients can join the interest list and be among the first to use Segment Surveys in their research efforts.
www.survata.com
In New York, audience data firm Eyeota and digital marketing agency Stirista have formed a partnership to launch Stirista Political, allowing advertisers to gain access to voter audience data to target unique segments of potential voters online. Stirista has taken public voter registration data from counties in the United States to compile a database of registered voters with party affiliation, age, likelihood to vote and other key targeting options. Eyeota’s technology enhances the voting patterns of users with digital cookies for online ad serving, enabling political advertisers to target potential voters online.
www.eyeota.com
Newton, Mass., research software firm MarketSight has been working with Google Consumer Surveys as an API development partner and has released the latest version of its Web-based data analysis and reporting solution, integrated with the Google Consumer Surveys platform. Users can connect their MarketSight and Google Consumer Surveys accounts and view and analyze the data from their completed surveys using the MarketSight platform. Current Google Consumer Surveys users can use MarketSight’s solution for creating crosstabs, performing statistical tests, creating charts and dashboards and sharing results online.
www.marketsight.com
Boston-based social media analysis software firm Crimson Hexagon has launched HelioSight, a social intelligence search and discovery product for brands and agencies that delivers insights through social media data analysis. Currently, HelioSight allows users to search Twitter’s full repository of posts from the last 30 days and analyzes social conversations to show consumer feedback and insights, including demographics, affinities, emotions and more on any brand, product or topic.
www.crimsonhexagon.com
Nielsen Consumer Neuroscience, New York, has launched Video Ad Explorer, an advertising research solution that integrates a suite of neuroscience technologies. With the solution, brands can access insights by evaluating creative with measures from electroencephalography, core biometrics (which includes skin conductance response and heart rate), facial coding, eye-tracking and self-report. The integrated use of these tools improves the ability of ad creative to drive in-market success.
www.nielsen.com
42 market research, a research firm for the health care industry based in Dubai, United Arab Emirates, has launched a new health care panel for pharmaceutical research in Luxembourg, with potential panelists consisting of physicians, dentists, pharmacists and opticians.
www.42mr.com/en