••• millennials research
Lightspeed, VICE partner on Millennial insights platform
Includes post-Millennials
Warren, N.J., researcher Lightspeed has partnered with VICE Media, Brooklyn, N.Y., to introduce VICE Voices, a Millennial insights platform. The research panel and portal combines Lightspeed’s recruitment, community management and survey design with VICE’s content on youth culture, connecting brands with representative segments of Millennials and post-Millennials through mobile surveys, quick polls, online focus groups and video testimonials. VICE Voices will initially launch in the U.S., with further launches in additional markets expected to follow beginning later in 2017.
••• eye-tracking
Tobii adds virtual reality to MR
Based on HTC Vive headset
Eye-tracking research solutions firm Tobii Pro, headquartered in Sweden, has launched Tobii Pro VR Integration, a solution for conducting eye-tracking research within immersive virtual environments (VR). The solution allows researchers to collect and record eye-tracking data from a VR environment and gain insights on human behavior. Based on the HTC Vive headset integrated with Tobii eye-tracking technology, the product comes with the Tobii Pro software development kit for research applications.
••• CX research
Qualtrics enhances CX platform
Adds diagnostics
Provo, Utah, software company Qualtrics has made enhancements to its customer experience (CX) management platform, Qualtrics Customer Experience. Enhancements include a diagnostic assessment and methodology to help companies improve their CX programs for better customer satisfaction results and higher returns on CX program investment.
••• LGBTQ research
Tracking study will report on LGBTQ population
Identify consumer, media trends
Pittsburgh-based researcher CivicScience has launched a tracking survey aimed at studying America’s LGBTQ community. The research will combine daily tracking questions, ad hoc surveys and the firm’s respondent database to: measure the LGBTQ population; identify consumer, media, lifestyle and wellness trends; and provide ongoing reports to corporate, nonprofit and civic leaders. Although the U.S. Census originally planned to introduce questions about sexual orientation and gender identity in the upcoming 2020 Census survey, the agency reversed course in March. Due to the relatively low incidence rate of LGBTQ people in the U.S. population and poor survey response rates, commercial market research data on these consumers are limited as well. The scale and anonymity of CivicScience’s survey methodology is designed to overcome these challenges. CivicScience will also publish a biannual report on LGBTQ population growth and change.
••• concept research
Get back quick insights on tested stimuli
(iM)mediate from iModerate
Denver-based insights agency iModerate has launched (iM)mediate, a research approach that allows clients to test stimuli like concepts, advertising, messaging and other streamlined research objectives with targeted audiences and receive the necessary insights in a few days. For each piece of stimuli tested, clients will receive a First Impression Score, a quantitative indicator of respondent reactions, which iModerate then rounds out with qualitative feedback for greater depth.
••• Briefly
Shelton, Conn., researcher SSI is offering organizations a way to test its B2B panel by allowing them to submit questions for its B2B All-Access Omnibus survey, a free survey it conducts monthly. Companies can provide one to three questions on a topic of their choice and then receive a data set which includes submitted questions, demographics and firmographics like company size, industry, role and level.
Dallas-based technology company UBMobile has launched its Gesture-Based Surveys platform, which leverages features on mobile devices like dragging, swiping, tapping and capturing images and video. The company says question types have also been reimagined and redesigned with the aim of making the survey experience more fun.
Santa Monica, Calif., digital media company mitú and Burbank, Calif., firm ThinkNow Research have launched the Bidimensional Identity Measure (BIM), a method for marketers to measure how multicultural audiences self-identify with their American and specific ethnic cultures. The BIM was born out of mitú’s first empirical study, A New Scale to Measure Multigroup Ethnic and American Identity in the U.S., in partnership with ThinkNow Research.
New York-based digital consultancy Converseon has rolled out Conversus 4.0, a new version of its AI-based text analytics solution for social and related voice of the customer data. The solution is enabled in more than a dozen languages, including Mandarin, Japanese and Arabic and offers new capabilities like automated F1 scoring, target- and facet-level analysis and more.
New York research agency Kantar Millward Brown has partnered with San Francisco-based data and analytics company Samba TV to launch a measurement solution for television advertising effectiveness. The joint initiative matches Kantar Millward Brown’s Ignite panel, which includes PC and mobile users, with Samba TV’s smart TV and connected device households to create a single-source verified passive measurement of TV advertising.
www.millwardbrown.com
www.samba.tv
Sweden-based media measurement firm MMS has released its digital ad ratings service, which covers video advertisements on broadcasters’ Web sites and apps viewed across PC, smartphone, tablet and smart TV. The data is delivered to Sweden’s market daily via MMS’s ad analytics Web application and gives a holistic view of ad campaign impressions, de-duplicated cross-device reach and rich target group definitions. The service is built on Nuremberg, Germany, researcher GfK’s data integration and data science capabilities, building on a joint project that started after the two firms established a partnership in 2015.
Perrysburg, Ohio, mystery shopping company IntelliShop has launched MysteryShopMe, a customer experience improvement service aimed at small business owners. The service allows businesses to set up a program and receive information about their customers’ experiences within 48 to 72 hours of placing an order.
U.K.-based research agency Mustard has introduced Pickles, a smartphone app for qualitative research that provides in-the-moment insights at the point of engagement, allowing clients to see and hear from customers in-context.
Customer data platform AgilOne, Sunnyvale, Calif., has launched a customer data and engagement hub, available on the Oracle Cloud Marketplace. The hub allows marketers to create a single customer profile, apply predictive intelligence to customer data and orchestrate omnichannel personalization delivered through Oracle Responsys, part of the Oracle Marketing Cloud.
Covington, Ky., artificial intelligence start-up Wyzerr has launched an online platform to create feedback surveys that feel like games. The surveys, which the company calls Smart Forms, can capture up to 25 questions in under 60 seconds.
Atlanta-based marketing technology company Gauge Insights has launched its mobile application, Gauge, enabling brands to create customized research campaigns to provide product feedback and customer rewards. The firm has partnered with Philadelphia-based research company Focus Pointe Global (FPG) to beta test the app, and Gauge’s technology will help power the FPG Think Tank platform. Gauge Insights will leverage Focus Pointe Global’s respondent panel to grow its user pool.
San Francisco-based marketing analytics company Jumpshot has made available a suite of products that provides marketers with data on search, browsing and purchase behaviors. New products include: Search Feed, which provides a view into daily searches and clicks consumers perform on search engines; Transaction Feed, which looks into large e-commerce sites to provide a composite of online purchase behavior; and Upstream Analytics Feed, which gives insights into the domains and pages users visited multiple steps prior to reaching a Web site up to 21 days earlier.
St. Louis-based research agency Brädo Creative Insight has introduced its new Brädo Innovation Lab, a mobile prototyping suite equipped with 3-D printers, laser cutters, modeling software and prototyping tools for creating new product and packaging ideas. The Innovation Lab is part of the firm’s new headquarters in downtown St. Louis, a space that also includes a full-service research facility and a digital lab.
U.K.-based mobile survey solutions firm OnePoint Global has made available its survey app development code, allowing clients to own, create, launch and manage their own survey apps to the app stores.
San Francisco-based survey technology company Survox is offering API integration with insights solution SurveyGizmo, enabling brand researchers currently using SurveyGizmo to use Survox’s voice-based survey capability. Researchers can leverage Survox Services to provide fully-automated voice surveys or any of the Survox-equipped research call centers to conduct interviewer-led surveys. Data from all survey sources are populated into SurveyGizmo for analysis and reporting.
In San Francisco, measurement company Verto Analytics has launched Audience Profiles, a media measurement product targeted for U.S.- and Europe-based publishers. The product offers behavioral, demographic, device usage and competitive insights, allowing publishers to create audience profiles that monetize users via advertising.
Harpeth Marketing, Franklin, Tenn., has released an e-book, How to Manage Sales in the Market Research Industry, available for free on the firm’s Web site.
U.K. behavioral research agency Watch Me Think is opening up its video search, edit and share platform to anyone who works with video, offering up to 10GB of storage and use of its video analytics platform for free. SearchEditShare.video allows researchers, planners, agencies and brands to gather in-the-moment consumer feedback.
Newton, Mass., software solutions company MarketSight has adopted R, an open-source language and environment for statistical computing and graphics, within its data reporting and visualization application. The integration expands the product’s analytic capabilities, allowing users to run any type of R script and easily view results. New analytics features include linear regression and correlation, with additional features to be added during the next several months.
Warren, N.J., researcher Lightspeed has launched LifePoints, a mobile engagement app that is fully integrated with Lightspeed’s survey design and provides in-the-moment campaign tracking, geo-specific and behavioral monitoring, quick polls, consumption dairies, IHUTs and video ethnographies. LifePoints is available in Apple and Google Play stores in the U.S. and will launch in additional markets across 2017 and 2018.
Nashville-based marketing firm Targoz Strategic Marketing has launched the Reading Pulse Survey, which provides book publishers, agents and sellers with a picture of readers and delivers data on what they read and how to influence them to buy.
Nielsen, New York, has introduced advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings, expanding its current measurement coverage of YouTube ads on desktop and mobile Web browsers.
In Wilton, Conn., researcher Toluna has reported that its QuickSurveys digital insight platform now allows clients to select from more than 200 hyper-targeted demographic and profile audiences, enabling them to reach their targeted audience without any manual intervention. Clients can also gather insights from their data by creating custom bands, complex and nested quotas and manage respondent sources.
Simmons Research, New York, has integrated RMT DriverTags into Holistic Psychographics, its system that measures consumer psychographic traits to explain why certain TV shows have high ratings and certain ads generate higher ROI. The integration also serves as the foundation for Predictive Consumer Insights, a consumer research and predictive insights solution that maximizes return on ad spend.
Online panel provider Branded Research, San Diego, has launched a new direct payment feature for U.S. panelists using Dwolla’s white label API, providing participants with same-day payments after participating in online surveys.
Nielsen, New York, has introduced the Nielsen Connected System, a technology platform for FMCG and retail companies that includes data, analytics and role-based applications from Nielsen and a group of connected partners to assist in decision-making and achieving profitable growth.
State College, Pa., behavior analytics firm VideoMining has introduced ShopperImpact@, a product that uses granular in-store behavior data and analytics at the retailer account level to enable shopper-centered practices in category management and shopper marketing.
Port Washington, N.Y., researcher The NPD Group has expanded its Retail Tracking Service to cover the U.S. team sports equipment market. Data will include the major categories of basketball, football, baseball, softball, soccer, hockey and field hockey, racquet sports, golf and lacrosse.