Bar coding system
Datamap, Inc., announces Stardust, a bar coding system. The system provides information encoding on outbound promotional pieces and response analysis on inbound customer redemptions. A confidential code for each coupon permits tracking it back to its "drop." Contact Datamap, Inc., 7176 Shady Oak Rd., Eden Prairie MN 55344.
Voice messaging system
The voice systems division of Xerox Corp. announces System V Entree, a compact entry-level voice messaging system that serves from 50-800 users and provides upto 64 hours of message storage. The system is available with as few as two ports, or installation can be upgraded on-site to as many as 16 ports, the maximum size. System V Entree provides graphic display of vital system status information, remote monitoring, reliability testing and diagnostics, call answering, voice-mailbox directory and automated records management and statistical tracking. Contact C. Dunlop, Xerox Corp., Xerox Square, Rochester. NY 14644.
Financial services directory
Financial Sourcebooks announces Financial Sourcebooks' Sources, a directory of more than 500 research products and services for financial marketers, indexed by category. It provides a brief but detailed description of research studies and services available including product descriptions, pricing, frequency and contact information. Contact Dominique Raccah, Financial Sourcebooks, P.O. Box 313, Naperville, IL 60566.
Commercial testing tool
BRX, Inc., announces marketing agree-ments for two services: Inner Response™ Diagnostic Commercial Testing and Organization Diagnosis. Inner Response allows advertisers and agencies to identify the elements which make a commercial successful. It's based on the use of physiological measure, the Galvanic Skin Response, to identify how the viewer's attention rises or falls second-by-second throughout the duration of the commercial. Organization Diagnosis is a computer-driven approach to diagnose the health of an organization based on non-financial variables such as organization structure, stage of development, political culture, strategy and leadership style. Contact Joel Axelrod or John Monaco, BRX, Inc., 169 Rue de Ville, Rochester NY 14618.
Future trend predictor
Wisard Software Co. announces Wisard Forecaster Add-In, a forecasting program and decision tool for managers that allows them to build better models of the future using 1-2-3. Managers can project future trends based on the historical data stored in their spreadsheets. Some of its features include: 1-2-3 type menus and commands; context-sensitive help screens; and a new process which automatically determines the seasonal patterns calculating the season length and seasonal factor. It also checks for white noise. Contact Wisard Software Co., 333 Main St., P.O. Box 19730, Green Bay WI, 54307-9730.
Greeting card study
Retail sales of greeting cards will increase from their current volume of $3.7 billion to $5.2 billion by 1992, according to a recently-published study by Packaged Facts. Chief factor in market growth will be the continuing success of the so-called "alternative" greeting cards, whose sales performance over the past five years has fueled overall sales of greeting cards to a level 30% higher than sales at the beginning of the 1980s. "The Greeting Card Market" study covers every facet of the greeting card industry from sales and the competitive situation to the situation at retail among the various outlets selling the cards and consumer purchasing practices. Contact Edward Weiss, Packaged Facts, 274 Madison Ave., New York, NY 10016.
Advertising study
The Salinon Corp. announces its study of advertising slogans and other expressions. "Key words in America's Advertising Slogans" focuses on analyzing which key words appear most often. Results are given for 18 different industry groups. For a free copy of the multi-page report, contact the Salinon Corp., 7430 Greenville Ave., Dallas TX 75231.
Data entry software
A new version of the DigiData Entry System software has been released by DigiData. The program, Version 4.0, uses a digitizing tablet to enter data from printed questionnaires. Little or no computer experience is necessary for an individual to enter data with the system. Version 4.0 permits virtually unlimited questionnaire size; previous versions were limited to about 1,000 question answers per questionnaire. Contact DigiData Entry System, 9637 East Gold Dust Ave., Scottsdale, AZ 85258.