RDD sampling system
Marketing Systems group announces a fully-configured random digit dialing (RRD) telephone sampling system for commercial use. Named GENESYS this new system allows research companies to enjoy the benefit of an in-house sampling system. Contact Dale Kulp, President, Marketing Systems Group, Scott Plaza II, Suite 630, Philadelphia, PA 19133.
Metropolitan area evaluation tool
Datamap, Inc., announces Computer Aided Marketing (CAM) products for sales, marketing, mapping and demographic users. This series of software and database products has been designed to run on PCs. First to be released is the CAM-1 which allows users to evaluate metropolitan areas according to demographics and geographic boundaries. It has been packaged for the top 316 metropolitan areas. CAM-1 can target areas of interest by street address, ZIP code, or street intersections and then provide comprehensive radii or ZIP code search and a geographic and demographic report. Contact Richard M. Byers, Data-map, Inc., 7176 Shady Oak Rd., Eden Prairie MN 55344.
Marketing support system
Infomark, a demographic and marketing information workstation, now has advanced technology and expanded capabilities to help the real estate industry maximize profits and minimize losses. With Infomark III enhancements, some of the things users can do is create better maps that label and plot major streets and highways and create custom variables that more accurately reflect what the real estate user needs. Also, the system has been totally updated to support the new generation of PCs and peripherals. Contact Carrie Goodman, 8618 Westwood Center Dr., Vienna VA 22180.