ComScore announces updated Campaign Essentials and mobile tagging
Reston, Va., research company comScore Inc. has introduced the second generation of comScore AdEffx Campaign Essentials, a service designed for digital media planning and optimization. The updated version includes the availability of digital gross rating point (GRP) overnights instead of reporting of campaign-specific audience reach, frequency and GRPs on a total campaign period basis. The service also features campaign reporting across global markets; verification of ad delivery by audience and geography; and detailed campaign analysis by creative and placement strategy.
With a built-in optimization dashboard, Campaign Essentials aims to allow clients to find the best-performing sites for a particular campaign and understand how ads were delivered according to the different placement strategies used - such as audience targeting, contextual targeting, premium pricing, efficiency pricing, run-of-network and retargeting - and how they perform in relation to one another.
Separately, comScore has made available its mobile-optimized tagging capability for publishers, designed to provide measurement of mobile audiences across all geographies by giving brands the ability to tag mobile Web and application assets to enable accurate measurement of audiences - including unique traffic counts and engagement metrics - across a variety of devices and platforms. For more information visit www.comscore.com.
Revelation debuts mobile survey app for iPhone and iPad
Revelation Inc., a Portland, Ore., research company, has released Revelation Mobile, a research study participant app that runs on the iPhone and iPad. Revelation Mobile is intended to allow consumers to capture and record their behavior in real time and therefore give researchers access to the behaviors and insights of participants. Registered Revelation users can download the app at the iTunes store for free. Revelation Mobile integrates with Revelation’s software platform to record, aggregate and integrate mobile activities into overall study results. Revelation Mobile is specifically designed for mobile diary, shopping experience and app-evaluation projects. For more information visit www.revelationglobal.com.
Peanut Labs aims to harness the Wisdom of the Web
San Francisco research company Peanut Labs has partnered with Pittsburgh research technology and software firm CivicScience to offer Wisdom of the Web, an engagement model for analyzing consumer sentiment, marketing strategy and market trends. Wisdom of the Web is designed to survey respondents through short-form, one-to-three-question polls, embedded in commonplace polling applications across a variety of third-party Web properties, including news sites, blogs, social networks, membership organizations and mobile-based locations. Each respondent’s profile can accumulate longitudinally by linking their answers to a unique, anonymous digital identifier. As a respondent’s profile grows, the delivery of new questions can be optimized to build a profile of attitudes, beliefs, preferences and demographics. For more information visit www.peanutlabs.com.
Itracks debuts three qual/quant offerings
Saskatoon, Saskatchewan, research company Itracks has released a qualitative research offering intended to simulate in-person focus groups by utilizing streaming video technology. The Itracks Video Focus Group application employs videostreaming technology with the goal of providing advanced reporting for marketing and market research professionals and allowing users to conduct one-on-one or group interviews, with transcripts available immediately after the session is finished. The application was developed specifically for concept testing, ideation, customer feedback and Web site usability. Itracks’ Video Focus Group software includes mark-up tools, polling, real-time chat, observer access and live technical support.
Separately, Itracks has launched its bulletin board focus group (BBFG) software, along with its do-it-yourself (DIY) qualitative survey tool. The fourth-generation bulletin board software from Itracks, dubbed BBFG 4.0, offers a selection of features and management tools.
Itracks’ DIY survey tool, Talk Now Surveys, is designed to help qualitative researchers reduce their recruiting and survey costs and can be used for adding quantitative exercises to qualitative research projects, such as polling and screener questions. For more information visit www.itracks.com.
Invoke announces new beta of groketeer
Boston research company Invoke Solutions has a released a new beta version of groketeer, the company’s product for the do-it-yourself (DIY) survey market and user. The updated beta version continues to be free to use and includes two specific added features. First, SPSS survey data files can be uploaded to groketeer in addition to other platforms, such as Critical Mix, Confirmit, SurveyMonkey and SurveyGizmo. Second, the version includes multiple getting-started tips and usability improvements. Other groketeer features include a user-friendly interface; fully-automated charting of survey data; data filtering; statistical testing; data display customization; creating PowerPoint presentations; creating Excel crosstabs reports; and data sharing. For more information visit www.groketeer.com.
CMI launches Decision Pathway Modeling Simulator
Atlanta research company CMI has released its Decision Pathway Modeling Simulator, a desktop application designed to evaluate the potential impact of hypothetical strategic business decisions and competitive scenarios. The Decision Pathway Modeling Simulator is a supplemental offering available only to CMI clients.
Decision Pathway Modeling leverages structural equation modeling and CMI’s research and client-side experience to understand customer decisions along the path to purchase and, in turn, impact those consumer behaviors and choices; turn numbers into marketing and strategic insights; and improve allocation of resources. For more information visit www.cmiresearch.com/dpm.
Authentic Response offers white paper on river sampling
New York research company Authentic Response Inc. has released the results from the first in a series of research-on-research white papers. The study, which will be followed by a detailed technical paper to be published separately, sought to understand how results obtained from intercept/river sampling compared to panel sampling and to inform future research on how best to integrate new online sampling methods into established research practices. As a result of the study, Authentic Response has rolled out a river sampling method to recruit non-panelists to take part in its surveys. For more information visit www.authenticresponse.com.
Firefly Surveys offers collaborative capability
Vancouver, B.C., research company Vision Critical has unveiled Firefly Surveys, a Web-based tool intended to allow researchers and their internal clients to work together on a single copy of an online survey - collaboratively editing at the same time or leaving comments and edits asynchronously on their own time. Firefly’s collaborative survey tool facilitates creating, editing and deploying surveys with multiple parties and aims to reduce time spent during the survey development process.
Using Firefly Surveys, researchers can check who is working on which question, exchange messages directly to discuss changes and leave Post-it-like notes on any question in the survey. The tool also allows users to set different permission levels, enabling some team members to edit anything while others can only leave comments or suggestions.
The platform also includes engaging surveys; intuitive authoring, which allows researchers to type on a blank page and receive help from the system as it interprets questions as open-ends or single-choice based on what is being typed; and a reporting and analysis tool to allow researchers to sort and recode variables, run crosstabs and create standard reports that include real-time data. For more information visit www.visioncritical.com.
BlogNog 2.0 offers new features to help BBFG researchers
Accelerant Research, Charlotte, N.C., has rolled out BlogNog 2.0, which features shopper insights mobile capabilities for mystery shopping and shop-alongs; (Q3) to link qualitative and quantitative phases of integrated research plans; multilingual capabilities; a multidimensional respondent grouping function for drill-down analysis; Participant Wall analysis for an end-to-end view of individual respondent data; custom branding for placement of client organization name, logo, color(s); and dial testing, drag-and-drop sorting, image/text tracking, perception mapping, collage building and custom flash programming. For more information visit www.blognogresearch.com.
Mob4Hire tool sets out to find the MOB(ile)STAR(s)
San Francisco mobile testing and research community Mob4Hire has rolled out its MOBSTAR CERTIFIED program, a rating system for mobile usability excellence. MOBSTAR is a third-party review system that is focused on identifying and creating high-quality mobile apps, media, Web sites and other mobile user experiences. A MOBSTAR rating reflects the users’ overall loyalty toward a business’s app or Web mobile experience. Specifically, the MOBSTAR rating indicates how much people will recommend a company, brand or product and what they will say about it. MOBSTAR was developed in conjunction with www.businessoverbroadway.com loyalty scientist Bob Hayes. For more information visit www.mob4hire.com.
Briefly
Copenhagen, Denmark, research software company Relationwise A/S has selected Stockholm, Sweden, research company Cint’s Direct Sample technology to power its Panel Solution service. Panel Solution is designed to offer businesses a do-it-yourself approach to conducting market research projects among the service’s Danish audience. For more information visit www.relationwise.com.
20|20 Technology, a division of 20|20 Research Inc., Nashville, Tenn., has released version 1.5 of its QualJournal online journaling and immersive research offering. The platform is designed around a blogging platform, and enhancements include improved reporting functions with sorting and filtering capabilities; an updated assignment-based entry system that organizes entries based on themes or activities; improved moderator probing and follow-ups; a reporting archive for storing previously-generated transcripts; and participant progress indicators that highlight incomplete activities or assignments. For more information visit www.2020research.com.
Vancouver, B.C., research company Techneos has expanded its support for Android to include multimedia capabilities such as photo capture and location-based services. For more information visit www.techneos.com.
J.D. Power and Associates, a Westlake Village, Calif., research company, has collaborated with Encino, Calif., research company uSamp to establish the J.D. PowerPanel. The panel is designed to enhance the company’s existing survey-based customer satisfaction and product quality research by expanding the demographic and geographic range of its online survey respondents. For more information visit www.jdpower.com.
New York research company GfK MRI has announced Granularity, its Web-based portal system for inputting more precise weekly and local magazine readership data into marketing mix modeling systems. Subscribers will receive weekly reports in the form of an interactive spreadsheet. For more information visit www.gfkmri.com.
Richard K. Miller and Associates, a Loganville, Ga., research publisher, has released Consumer Behavior 2010, a handbook intended to assess shifts in consumer spending; identify specific market opportunities brought on by changing consumer behaviors; and discuss how consumers will likely respond as economic growth resumes in the U.S. For more information visit www.rkma.com/reports.cfm.
Global Market Insite Inc. (GMI), a Bellevue, Wash., research company, has launched GMI Pinnacle, a technology designed to deliver datasets independent of online respondent sources. GMI Pinnacle features calibrated sample blending, which scientifically calibrates, mixes, stabilizes and monitors multiple- or single-respondent sources, each containing unique skews. By accounting for and counter-balancing across at least 60 demographic, psychographic and behavioral measures, GMI Pinnacle aims to deliver a balanced set of respondents in real time against a defined industry or client-approved benchmark. For more information visit www.gmi-mr.com.
Dallas research company Toluna has integrated Facebook and Twitter into its online community product PanelPortal. For more information visit www.toluna.com.
QSR International, a Doncaster, Australia, research company, has released NVivo 9 and NVivo Server 9 to support mixed-method approaches; live team collaboration and visualization; and automated analysis techniques. NVivo 9 and NVivo Server 9 are the first qualitative data analysis software combination to offer live collaboration. For more information visit www.qsrinternational.com.
Optimum Solutions Corporation, a Lynbrook, N.Y., research technology company, has introduced FACTS (Fast Accurate Capture Technology Solutions), a data capture technology solution designed to allow marketers and researchers mine the preferences of their audiences. FACTS offers telescopic coding; foreign language; data entry; audio coding; three-pass entry; and survey processing capabilities. For more information visit www.oscworld.com.
Habbo Hotel, a Santa Monica, Calif., virtual community and game, has debuted the Habbometer, a short poll of teens on Habbo Hotel (Habbos) that aims to find out what teenagers around the globe think is hot. Habbometer results will be available upon request and be posted to Sulake.com. For more information visit www.habbo.com.
Naperville, Ill., research company Millward Brown has added a marketability measure to its Cebra (celebrity and brand) research, which includes familiarity, affinity and media attention measures. For more information visit www.millwardbrown.com.
New York research company BuzzBack has launched Concept Focus, a highlighting tool for online concept optimization. Concept Focus is designed to allow respondents to highlight what is meaningful to them, rather than selecting from predefined, discrete content areas. Concept Focus also has its own reporting environment. For more information visit www.buzzback.com.
Decision Resources, a Burlington, Mass., research company, has launched Analogue Tool, an interactive Web-based platform designed to allow users to search for product analogues based on a range of metrics. The Analogue Tool categorizes markets and products to enable users to understand market opportunities and select appropriate product analogues. For more information visit www.decisionresourcesinc.com.
EDigitalResearch, Hampshire, U.K., has released results from its mCommerce benchmark study in the U.K. The study aimed to track and measure consumer expectations from mobile shopping. For more information visit www.edigitalresearch.com/benchmarking.
Research in Motion, Waterloo, Ontario, and Portland, Ore., research company Webtrends have announced the BlackBerry Analytics Service, powered by Webtrends and designed to add measurement into BlackBerry applications. The BlackBerry Analytics Service will be freely available to the BlackBerry developer community when it launches in early 2011. For more information visit www.webtrends.com.
Amplified Analytics, a Richmond, Calif., research company, has launched Amplified WOM Analyzer, a SaaS tool that uses opinion-mining software to quantify customer experience and measure how well it matches expectations. The system can also draw on e-mails, call transcripts, chats, forums and external competitor data. For more information visit www.amplifiedanalytics.com.
New York researcher The Nielsen Company has released Nielsen Online Campaign Ratings, which aim to provide audience data comparable to Nielsen’s television ratings. The system will combine traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data contributors. Nielsen is expected to provide reach, frequency and gross rating point measures for online advertising campaigns. Campaign reporting will be available within days after the launch of a campaign. For more information visit www.nielsen.com.
The Kantar Group, a London research company, has launched TGI Worldpanel with the goal of examining the link between media consumption, consumer attitudes and the purchase of consumer goods brands within the U.K. The service was created by fusing the Kantar Worldpanel sample with data from TGI surveys. For more information visit www.kantar.com.
Kinesis Survey Technologies LLC, an Austin, Texas, research company, has published The Mobile Survey Landscape - Today and Tomorrow, a white paper regarding the impact of smartphone and mobile Internet growth on the market research industry. The paper highlights issues related to mobile research adoption and provides a snapshot of Kinesis’ mobile survey data. The paper is available for free download at www.kinesissurvey.com/resources/whitepapers.