••• neuromarketing
Double the data
SMI and Emotiv partner to debut neuromarketing toolkit
Berlin, Germany, research company SensoMotoric Instruments (SMI) and Emotiv, a San Francisco neurotechnology company, have launched a solution for neuromarketing that combines the SMI RED-m remote eye tracker and the Emotiv EEG neuroheadset. A special SMI software package allows for the synchronized measurement of both companies’ data streams, including data on emotional engagement.
The solution aims to allow neuromarketing experts to determine which element of an advertisement or product design their consumers are looking at and show how they feel about it – all in one interface. Researchers can view the live stream of both SMI eye tracking and Emotiv EEG datasets. Users can visualize findings by creating heat maps of eye movement data together with presentations of the emotion measures calculated by the Emotiv Affectiv Suite. The software also allows for export of eye-tracking measures together with synchronized data from any of the Emotiv detection suites, including facial expressions.
www.smivision.com
••• research reports
Passport takes you further
Euromonitor updates MR report database service
London research reporting company Euromonitor International has updated Passport, an online market research database that provides industry trends and strategic analysis on industries, countries and consumers worldwide. Updates include easier and quicker access to industry, country and consumer research and a stronger visual platform, including videos, podcasts and datagraphics.
Additionally, Euromonitor International has added two research offerings into the database. Passport: Cities is a socioeconomic database of the world’s major metropolitan areas, offering data and analysis on 850 cities worldwide. Passport: Survey provides a visual representation of consumer attitudes, opinions, values, habits and behaviors with data analyzed on global, country and intra-country levels.
www.euromonitor.com
••• brand tracking
Understanding mind and market
Revamped ConversionModel takes tracking a step further
New York research company TNS has unveiled a reengineered version of ConversionModel, its solution designed to address the flaws of traditional brand tracking and provide an understanding of the specific factors at play when people choose which brand to buy. The updated ConversionModel addresses these weaknesses in traditional models by analyzing two critical factors affecting the way people make decisions: power in the mind (i.e., how people feel about a brand) and power in the market (i.e., external factors, such as price and availability).
By identifying the power in the market barriers, which may prevent people from buying the brands they want to, as well as assessing people’s emotional connection with brands, ConversionModel aims to predict the exact reasons that prevent customers from spending more on a brand. TNS applies these insights to place a precise monetary value on how much a brand stands to gain by overcoming these barriers.
www.tnsglobal.com
••• customer experience
Peering into the customer experience
PeriscopeIQ’s CEM solution to provide actionable metrics
PeriscopeIQ, a Coopersburg, Pa., research company, has launched PeriscopeCX, a customer experience management system intended to help drive sales, increase market share and improve customer retention, satisfaction and loyalty. PeriscopeCX is designed to capture customer feedback at multiple touchpoints and features various data analysis processes and analytics that eliminate or flag suspicious data points.
The new PeriscopeCX aims to provide the following: insight into customer segmentation, as segmentation by demographics offers information about customer similarities and differences; customer and operation comparisons, enabling the organization to determine alignment between the customer experience and company initiatives; hierarchical scorcarding to quickly disseminate the right data, to the right people at the right time through customizable and secure scorecards reporting on customer experience metrics; and validated text analytics to provide detailed insight necessary for action based on customer comments.
PeriscopeCX is also designed to function with point-of-sale, CRM and dashboard solutions, requiring little or no additional IT resources. Additional features include on-the-fly performer rankings that include a date, day and timestamp of the experience; detection of suspicious submissions; lost transaction analyses; and an on-demand analytic engine that can handle limitless quantities of data.
www.periscopeiq.com
••• mobile research
Dedicated to devices
Survey Anyplace offers mobile-only survey tool
Antwerp, Belgium, research software company Survey Anyplace has debuted its self-titled tool designed to allow users to create mobile surveys and quizzes for tablet and smartphone users. Survey Anyplace is HTML5-based and offers full touchscreen support so users can browse survey questions with finger swipes instead of mouse clicks. It also supports questions with fixed or free-text answer options and survey questions can include pictures, audio and video.
Additionally, the survey layout is automatically adapted to the surveying company’s style by inserting the logo.
www.surveyanyplace.com
••• survey software
Optimized for mobile
Sawtooth debuts the latest SSI Web
Orem, Utah, research software company Sawtooth Software has released version 8.1 of its SSI Web offering, which features various improvements to how surveys are displayed on mobile devices. If the respondent’s screen width is 600 pixels or less, SSI Web is designed to automatically include an additional CSS style sheet to optimize the style of the survey for small screens. Additionally, when respondents enter numeric data, a numeric keypad will be displayed. Previously, respondents had to manually switch to the numeric keypad to answer the question.
The admin module has also been optimized for mobile devices, making it easier to view completes, change quotas or close a survey from a mobile device. As respondents complete the survey, the numbers update automatically on the screen.
Sawtooth has also updated SSI Web’s capabilities for conjoint analysis, max-diff and adaptive choice-based conjoint, allowing respondents to select best and worst concepts within each task.
www.sawtoothsoftware.com
••• diy research
Find your Audience
SurveyMonkey helps DIY researchers target ideal respondents
Palo Alto, Calif., research software company SurveyMonkey has launched SurveyMonkey Audience, a self-serve technology designed to give customers control by allowing them to independently target a respondent pool and launch a survey without requiring external support.
The SurveyMonkey Audience consumer insights service aims to provide access to millions of engaged, qualified survey respondents from the U.S. and around the world. This is part of the company’s goal of streamlining and simplifying how customers target key demographic segments for online surveys. SurveyMonkey Audience is part of the broader SurveyMonkey platform and imports demographic data directly into customers’ accounts in real time.
www.surveymonkey.com/mp/audience
••• customer loyalty
All customers not created equal
LoyaltyDeveloper aims to help marketers delight most valuable customers
New York research company Radius Global Market Research has released LoyaltyDeveloper, a proprietary approach designed to help smartphone marketers create strategies for retaining their most valuable customers.
Utilizing advanced modeling approaches tailored to the industry’s business environment, LoyaltyDeveloper is intended to identify and address issues related to customer loyalty.
After key drivers of loyalty for each customer segment are identified, the Radius team configures them in an interactive simulator, allowing marketers to test alternative strategies and to differentiate strategies that move vulnerable customers to content customers, versus those that move content customers to loyalists.
www.radius-global.com
••• research software
Expanding Horizons
Confirmit updates multichannel software platform
Oslo, Norway, research software company Confirmit has launched version 17.5 of the Confirmit Horizons platform, its multichannel software solution. Confirmit Horizons Version 17.5’s updated features include an enriched experience for report viewers; enhancements to the integration of unstructured text analytics with survey and other data sources; the ability to run voice-of-the-customer research and survey programs through more efficient creation, automation and management of complex workflows and processes; the capability to design surveys that can be customized and branded; and a range of new panel management capabilities.
www.confirmit.com
••• market data analysis
They can hear you now
Verizon’s Precision offering helps businesses tap into customer data
Verizon Wireless, Basking Ridge, N.J., has introduced Precision Market Insights, a suite of services that aims to deliver targeted business intelligence and analysis to companies that want to expand the reach and precision of their marketing efforts.
The first set of services from Precision are designed to help brands and companies, such as outdoor media companies, sport venues and other marketers, understand the characteristics of the audiences for their products and services. Precision uses business and marketing information from Verizon’s mobile network that is gathered and combined with demographic data, then aggregated to provide insight into consumer behavior. Data associated with the preparation of business and marketing reports is anonymous and secure and will not allow the identification of an individual.
www.verizonwireless.com
••• emotion research
Read the body language
Communispace expands emotion-driven research methodologies
Boston research company Communispace has expanded its emotions-focused methodological approach with Emotive Elicitation, a methodology designed to use body language images to uncover subconscious consumer emotions and perceptions. Emotive Elicitation joins Communispace’s EmotionCentric Explorer, a free-association methodology, to understand the emotional benefits that act as principle drivers for consumer choices.
Emotive Elicitation makes use of specific poses (that communicate the same message across gender, age and culture) and ambiguous poses (which evoke different emotions across cultures and social markers) as tools for tapping into personal emotions or cultural views, depending on what insights the researcher is seeking to uncover.
www.communispace.com
••• ad research
Covering all channels
ComScore adds Video and Multi-Platform to campaign measurement service
Reston, Va., research company comScore Inc. has released two new versions of its validated Campaign Essentials (vCE) offering: vCE for Video and vCE Multi-Platform (MP).
VCE for Video is designed to measure gross rating points (GRPs), demographics and behavioral profiles of audiences reached by video campaigns, as well as the extent to which video ads were actually viewable by consumers. This solution builds on comScore’s existing video campaign measurement capability. By introducing comScore’s video validation technology, vCE Video delivers insight on whether the video ad was actually seen by a real viewer, bringing these metrics into closer alignment with TV based on a similar opportunity-to-see standard.
VCE Video provides both traditional audience measurement of video ad campaigns, as well as validated measurement based on the ad’s viewability.
Other features of vCE Video include reporting capabilities that are designed to be compatible with TV campaign measurement; comScore’s proprietary methodology for de-duplication of audiences across media platforms; enhanced demographics; measurement against more than 70 different behavioral segments on a global basis; the ability to combine metrics with other digital campaigns involving display and rich media; broad industry support from video platforms and media companies; and global and cross-geographical campaign reporting capabilities.
Separately, comScore has launched vCE MP, a solution designed to provide holistic campaign delivery validation of ad impressions delivered across TV, Web (display and video) and mobile (smartphones and tablets). Designed for marketers and media companies who want to understand the accuracy of multiplatform ad campaign delivery, vCE MP quantifies the total combined advertising reach across platforms and incremental reach of each medium for a given campaign. Campaign reporting includes multiplatform person-based measures of demographics, reach/frequency and GRPs to establish a metrics standard that is comparable across media channels.
Product features include unduplicated person-based measurement of audiences across platforms; multiplatform unification using the comScore Census Network; robust sample sizes; national TV data from five million U.S. households; and viewability measurement.
www.comscore.com
••• crowdsourcing
Tapping the crowd for the U.K.
Chaordix and KPMG partner to provide research service
Calgary, Alberta, research company Chaordix Inc. and New York professional services company KPMG in the U.K. have partnered to deliver a managed services offering, dubbed Crowd Connection, to companies in the U.K. Crowd Connection is powered by the Chaordix Crowd Intelligence process and technology.
Brought to market by KPMG, the service aims to provide leading brands with digital market insights from a customizable forum for product innovation. The interactive Web and mobile offering taps into the power of crowdsourcing and can be configured as a one-time market research project or an ongoing, managed social community to engage with a (public or invitation-only) crowd of a brand’s most valued stakeholders, customers, prospects, supply chain intermediaries, employees and/or partners.
www.chaordix.com
••• Briefly
Gongos Research, Auburn Hills, Mich., has begun offering licensing arrangements to provide researchers with white-label solutions for its i°Communities and ConsumerView Online Qualitative research platforms. Gongos will provide i°Communities partners a range of options, from highly-targeted, short-term engagements to large-scale metaCommunities. The ConsumerView Online Qualitative suite comprises virtual focus groups, live chats, video diaries and journals. Gongos’ partners will also have proprietary access to i°Communities mobile and SmartFly live mobile ethnography, as well as front-end training, tech support and consulting services.
www.gongos.com
Karlsruhe, Germany, research software company cluetec has debuted mQuest, a product for direct mobile customer surveys. The QR-code controlled tool aims to make it possible to carry out spontaneous and immediate market research directly at the point of interest or point of sale. Participants must scan a QR-code with a smartphone to start the survey. Results are available online to the client in real time.
www.cluetec.de
New York research company Ipsos InnoQuest has developed an Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles. The Archetypes are based on consumer evaluations from over 10,000 cases in Ipsos’ concept database and aim to help marketers identify areas of product development that may be missed in other innovation research processes or reveal new ideas and opportunities that help invigorate a brand.
www.ipsos.com
Ghent, Belgium, research company InSites Consulting has launched its Global Community Moderator Network, a network of more than 150 moderators in over 30 countries across all continents. The network is designed to support the execution of market research online communities (MROCs). Moderators are recruited based on their qualitative research experience and are trained and certified in running InSites Consulting MROCs.
www.insites-consulting.com
New York online community Influenster has debuted its marketing research platform, designed to let brands and marketers directly connect and engage with influential and social media-savvy target consumers eager to try out new products and discuss their experiences via social networks. Influenster has integrated gamification elements into traditional market research methodologies, allowing community members to earn specific badges as experts and active participants in defined categories and verticals.
www.influenster.com
Dublin, Ireland, research company Experian Simmons has introduced Simmons Connect, a cross-platform media planning service that includes a digital-media panel designed to link metered online and mobile activities to consumer brand preferences, attitudes, lifestyles and behaviors. Simmons Connect panelists will include respondents from Simmons National Consumer Study and National Hispanic Consumer Study.
www.experian.com/simmonsconnect
Google, Mountain View, Calif., and research companies nurago, Hanover, Germany, and uSamp, Encino, Calif., have collaborated to debut the Screenwise Trends Panel, a market research program owned and run on behalf of Google. Google’s Screenwise Trends Panel is intended to help Google learn more about how everyday people use the Internet.
www.google.com/landing/screenwisepanel
New York researcher The Nielsen Company has announced its Nielsen Cross-Platform Campaign Ratings, an advertising measurement that uses the Nielsen Online Campaign Ratings and proprietary national TV panel to deliver the true reach of video advertising across screens.
www.nielsen.com
IBM, Armonk, N.Y., has expanded its PureSystems family of integrated systems with the introduction of PureData System, allowing clients to manage and analyze petabytes of data in minutes and use those insights to support specific business goals across their organization including marketing, sales and business operations.
www.ibm.com/software/data/puredata
San Leandro, Calif., research company Opinionmeter International has expanded its network of exclusive licensees with the addition of Opinionmeter Benelux BV, based in the Netherlands.
www.opinionmeter.com
London research company Kantar Media TGI has launched The Why Code, an initiative that aims to provide insight into what drives consumer choices by illuminating every stage of the consumer decision-making journey, from conscious triggers of decisions to fundamental subconscious values.
www.kantarmedia.co.uk
Ipsos Media CT Jordan has started its first National Media Analysis, which aims to analyze, understand and measure the different and diverse media consumption habits for Palestinians living in West Bank and Gaza.
www.ipsos.com
Answers & Insights Market Research, Indianapolis, has changed the name of its physician-patient research service to TruXchange.
www.answersandinsights.com/truxchange
Portland, Ore., research company Revelation Inc. has added Polish, Dutch and Swedish to its list of supported languages.
www.revelationglobal.com
San Ramon, Calif., research company eQuest has expanded its Big Data for HR service to include employment data records from a variety of third-party sources. Data sources include salary, supply and demand, hiring statistics by source and reports by governmental agencies from around the world.
www.equest.com
Calabasas, Calif., research company Focus & Testing has begun offering complimentary roundtrip car service from LAX and Burbank Bob Hope Airport.
www.focusandtesting.com
Schlesinger Associates, an Iselin, N.J., research company, has launched its biometric research labs through Interactive Video Productions' MobiLAB Bio. Labs are available in the company's U.S. network of focus group facilities and anywhere across the U.S. as mobile labs. The biometric labs are designed to measure a subject’s emotional and cognitive response to stimuli revealed through nervous-system activity.
www.schlesingerassociates.com