••• research panels
Kinesis adds panel reporting tool
Shows incentive redemption rates
Austin, Texas, research software firm Kinesis Survey Technologies has launched a new reporting tool within Kinesis Panel, the Advanced Financial Report. Using this tool, panel managers track incentive redemption rates for online panels. The Advanced Financial Report tracks points redeemed across multiple redemption sources and ongoing points liability. Panel managers can see their redemption rates in real time and run retroactive re-ports to see trends over time. The Advanced Financial Report is the second in a series of reporting tools to be-come available within the Kinesis Panel platform this year. The firm previously launched the Recruitment Source Report as part of this series.
www.kinesissurvey.com
••• shopper insights
IRI, Research Now partner on purchase-behavior tool
Adds predictive insights solution
Chicago-based researcher IRI has appended 1 million consumer panelists of Plano, Texas, firm Research Now with IRI ProScores, its predictive shopper insights solution, for an expanded capability to select consumers and shoppers based on their predicted purchase behavior. Through this capability, CPG marketers can gain profiles of high-propensity shoppers with insights into their motivations, psychographics, life stage and lifestyle charac-teristics, shopping behavior and media habits. By appending IRI ProScores to the Research Now panel, IRI will be able to provide survey-based research insights beyond current capabilities available through the IRI consumer network.
www.iriworldwide.com
••• eye-tracking
IMotions 5.7 now available
Supports Tobii Glasses 2, Affectiva
Boston biometric research platform iMotions has released its iMotions 5.7 software, which includes integration of automated areas of interest for eye-tracking glasses. Using image and object recognition functionality, the software fixates the areas of interest to objects of interest while respondents move around an environment. Re-searchers can also live synchronize and visualize Tobii Glasses 2 eye-tracking data with biometric sensors like EEG, GSR and more. Affectiva is also supported in the software suite along with the addition of other hardware integrations and platform improvements.
imotions.com
••• ad research
LCI TV aims to drive ROI
Correlates foot traffic to TV ad exposure
San Francisco mobile audience intelligence firm NinthDecimal has launched LCI TV in partnership with TiVo Research, a subsidiary of San Jose, Calif., firm TiVo. The partner solution establishes whether exposure to a TV commercial correlates to incremental foot traffic to a brand’s physical location and if exposure drives physi-cal-world conversions. The data gives insight into what aspects of a campaign drove greater ROI by examining measurements across networks, dayparts, programs, creative executions and audience segments, giving mar-keters a better understanding of their media mix performance to see what combinations of TV and mobile expo-sure drove the greatest lift.
www.ninthdecimal.com
••• online qualitative
Itracks releases telephone interview software
Allows for feedback on images, videos
Canada-based researcher itracks has released itracks IDI, a telephone interview software and the fourth prod-uct within its suite of online qualitative software tools. Itracks IDI provides telephone interview sessions with inte-grated technology that allows research participants to provide feedback on images or videos streamed directly to the software whiteboard area. The technology also allows researchers to organize a meeting with the schedul-ing feature and provides the option for the system to call the participant and connect them to the call, allowing them to remain anonymous to the client.
www.itracks.com
••• online research
Firms partner on recruiting tool
Routes respondents into communities, boards
Plano, Texas-based Research Now and Canada-based research software firm itracks have released the On-Demand Recruitment offering, which enables researchers to move participants provided by Research Now into focus group discussion boards and communities developed by itracks. Participants can be routed from any quantitative screener or survey into a qualitative exercise based on predefined qualifying criteria, allowing for access to qualitative insights through bulletin boards, focus groups, one-on-one chats, quick surveys, diaries and mobile interaction. The functionality also includes the ability to capture images and video via a participant’s smartphone.
www.researchnow.com
••• message-testing
Message analysis product from Jibunu
Respondents categorize, rank by preference
Leominster, Mass., marketing and research technology firm Jibunu has launched MAT, a message analysis tool that simplifies card-sort exercises in moderated message testing. Jibunu uses drag-and-drop technology to let participants move messages into categorical buckets. Participants can also rank messages and order them by preference to provide additional insight. At the end of the exercise, respondents are able to create a story from their favorite messages. Messages can also be conveyed in formats other than text and incorporate imag-es, advertisements, concepts and other stimuli to increase engagement. MAT can test these elements separately or combine them into a mixed-mode study.
www.jibunu.com
••• Briefly
Doyle Research Associates, Chicago, has released its 2016 Guide to Qualitative Research Methods, an 18-page e-book that can be downloaded for free from the firm’s Web site.
doyleresearch.com
Google has launched Shopping Insights, a tool that allows retailers to track product search trends across the U.S. The tool aims to help retailers to better plan marketing strategies and where to stock merchandise at brick-and-mortar stores by using shopping intent data. Shopping Insights estimates product trends and popular-ity through keyword data from consumer searches, allowing retailers to see data for every city available for tar-geting in AdWords and compare mobile to desktop patterns.
Bid Ratings, the pre-bid technology solution for Reston, Va., firm comScore, is now live in eight program-matic buying platforms, including AppNexus, Centro, Netmining, RhythmOne, TubeMogul and Turn. ComScore Bid Ratings allows media buyers to surface programmatic inventory by bidding only on inventory that meets their campaign requirements.
Westwood, Mass., marketing firm Wilde Agency has completed a commissioned research study designed to understand consumer motivations and behaviors to inform marketing strategy. The research was conducted with Portsmouth, N.H., research and consulting firm Sentient Decision Science. A key part of the study was fo-cused on Boomers (adults between the age of 51 and 69) and how to motivate them to alter their purchase of long-term care insurance and Medicare supplement insurance.
U.K. firm eDigitalResearch has launched HUB Text Analytics, a text analytics tool that combines text com-ments and data from multiple sources, brands and businesses to turn the voice of the customer into insight and action. Comments are analyzed for themes, categories, sentiment and strength of feeling in real-time, allowing businesses to monitor and manage their customer experience. The tool can also detect unhappy customers and alert relevant staff members when a negative situation occurs. The tool is also designed to explore comments and discover emerging trends as well as categorize what’s being said and monitor themes over time.
www.edigitalresearch.com
Nuremberg, Germany, researcher GfK has added mobile capability to its ad effectiveness solutions, allow-ing the firm to identify when an individual is exposed to an advertisement on multiple devices (PC, smartphone, tablet etc.) and unify the browser and app experience to enable a more accurate evaluation and attribution of the performance of ad formats, creative and overall campaigns. GfK has also developed a multifaceted approach with Facebook to evaluate the effectiveness of advertisers’ campaigns across all devices, allowing for total campaign effectiveness measurement.
www.gfk.com
Millward Brown Digital, New York, has partnered with Facebook to offer a mobile solution that allows adver-tisers to evaluate the full value of advertising on Facebook and Instagram. The solution, Brand Lift Insights for Facebook and Instagram, gives marketers insight into campaign impact with measures including brand aware-ness, ad awareness, message association and brand favorability.
www.millwardbrowndigital.com
The NPD Group, a Port Washington, N.Y., research firm, has launched a suite of analytic services designed to help companies identify and respond to products and brands showing rapid growth. The Threat Management Suite is the first in a series of proprietary solutions coming from NPD as the firm leverages its sales and market share information to identify the drivers of sales and market share and help clients optimize performance on those drivers.
www.npd.com
Cincinnati text analytics firm Ascribe has introduced a speech-to-text data analysis solution for access to insights derived from customer call center data files, allowing consumer-focused companies and research agen-cies to process volumes of call center voice files through auto speech-to-text transcription into Ascribe’s text analytics software for insights from customer phone information.
www.goascribe.com
Columbia, Md., marketing agency Merkle has launched MerkleONE, a solution suite that allows marketers and publishers to capitalize on the opportunity of people-based marketing. The solution transforms data into in-sights and drives effective addressable media and channel activation.
www.merkleinc.com
Belgium-based collaboration agency InSites Consulting has launched the Insight Activation Studio, a soft-ware-as-a-service solution designed to help companies share insights, increase the return on insights and influ-ence employees’ day-to-day behavior.
www.insites-consulting.com
Boston-based data and insight firm Mobee is collaborating with Nielsen, New York, to develop a new smartphone application that captures consumer habits and product usage behaviors. The Product Diary mobile app will be integrated within Nielsen’s Homescan Consumer Moments service.
www.getmobee.com
Nuremberg, Germany, research firm GfK has launched its TV household audience measurement panel in Brazil to provide Brazilian clients with ratings for all 15 metropolitan regions in which the company will operate in the country. The launch allows GfK to deliver data to its clients in Brazil and provide analysis software that let clients draw an accurate and representative picture of TV audiences and to plan investments more effectively.
www.gfk.com
CentraForce, an Austin, Texas, marketing intelligence company, has launched CentraForce Health, a Web-enabled population health intelligence platform provider that brings customer-centric insights to the health care industry through its Population 360° Health Intelligence Platform. CentraForce Health can help health sys-tems and payers to better understand, reach and impact their current and prospective members and patients by drawing from multiple accredited sources and offering over 100,000 measures surveyed across more than 15 million locally-sampled respondents in every market throughout the U.S.
www.centraforcehealth.com
Boston content advertising technology provider Visible Measures has released True Reach Planner, a suite of video measurement and analytics tools within the company’s Fabric platform that provides video ad buyers with a view of how consumer attention is distributed across video ad content promoted by major brands during any period of time as far back as 2013. The company has also developed algorithms to provide estimates of video ad spend across these same brands.
www.visiblemeasures.com
Portland, Ore., measurement firm Rentrak has launched its reporting service dedicated to reporting syndi-cated programming at a national level. The service will report national ratings and impressions for live, C3 and C7 metrics for total households as well as automotive purchasing, retailer spend, credit worthiness and political au-diences based on daily reporting from all 210 markets.
www.rentrak.com
Flemington, N.J., firm HCD Research has released video game research tools based on neuroscience which, when combined with traditional research methods, can provide a view of respondents’ non-conscious and cognitive response to video game concepts, mechanics, presentation and full releases. These tools are part of a suite of services offered under the brand name HCD ElementsGR (Game Research).
www.hcdi.net
Nashville, Tenn., firm 20|20 Research has launched its 20|20 QualMeeting Video Portal service with a cen-tralized storage hub and video transcription tool that allows project videos to be searched for using keywords or verbatim and edited into a customized video that presents a study’s findings. The video portal is a free feature that comes as part of the firm’s QualMeeting Plus platform.
www.2020research.com
Nielsen Digital Ad Ratings mobile measurement has expanded into six countries, including Australia, Brazil, France, Germany, Italy and the U.K., offering agencies, ad platforms and industry organizations a digital view of audiences across computers, smartphones and tablets.
www.nielsen.com
Alter Agents, a Los Angeles-based market research firm originating from the Dialogue research firm, has launched its new brand. Concurrently, the firm has released a new CPG research platform, named Shopper STAT (spend, triggers, attitudes and trends), allowing retailers to gain shopper insights in the CPG space that accu-rately represent a shopper’s experience.
www.alteragents.com
Indianapolis firm Teradata Marketing Applications and Localz, an Australia-based micro-location technology firm, have partnered to provide micro-location experiences and iBeacon tools for enterprise marketers via the Teradata Integrated Marketing Cloud. The solution uses customer interaction and location data to make digital experiences for consumers by delivering personalized content to an individual’s mobile device. Contextually rel-evant messages are sent based on an individual’s location, drawing on historical and real-time information about their preferences and actions.
marketing.teradata.com
Research Triangle Park, N.C., media research firm Coleman Insights has launched FACT360SM Strategic Music Test, an online music testing service for the radio industry that helps radio stations build music libraries. The service uses multi-methodological recruitment via landlines, mobile phones and online and sends qualified respondents to online surveys to provide feedback about music.
www.colemaninsights.com
Los Angeles audiences and insights platform Instantly has updated its audiences solutions, including offer-ing unrestricted access to Instantly Automated Sample, an online tool that allows businesses to target specific consumers for research, purchase sample and manage studies. Further updates to the Instantly platform include new templates for targeting common consumer segments. The firm is also making Instantly Automated Sample API available to research firms and other businesses who want to access Instantly sample within their internal or preferred systems.
www.instant.ly
Los Angeles-based marketing insights and strategy firm Coherency has launched LoveQuotient, a tool that quantifies how much consumers love brands. The tool examines three primary components of love, including chemistry, needs fulfillment and compatibility, and uses Coherency’s proprietary algorithm to measure, assess and predict the impact of consumer love for a brand and delivers large-scale, data-driven insights around con-sumer emotions to help inform commercial strategies.
coherency.com
IBM, Armonk, N.Y., has launched the IBM Universal Behavior Exchange, part of IBM Marketing Cloud, a ser-vice that allows marketers to connect data across their solutions to help them create more personalized and rel-evant interactions. Insights generated from the exchange will help marketers drive more effective campaigns on Facebook and across the Web.
www.ibm.com
Morristown, N.J., marketing technology company Zaptitude has launched Good Influence for Business, a referral marketing product built specifically for business-to-business organizations that is designed to drive sales leads and shorten and simplify the B2B buyer’s path-to-purchase.
www.zaptitude.com
Twitter has opened its polling feature to all users, allowing anyone to create two-choice polls that remain live for 24 hours. How the user votes is not shared publicly. Twitter will be rolling out the ability to create polls on iOS, Android and desktop over the next few days.
Germany-based eye-tracking development, technology and marketing firm SensoMotoric Instruments (SMI) had developed SMI’s Automated Semantic Gaze Mapping technology, an automated analysis solution for mobile eye-tracking data based on computer vision algorithms. The solution automatically maps data from mobile eye-tracking videos created with SMI’s Eye Tracking Glasses so they can be quantitatively analyzed with the firm’s analysis software suite BeGaze.
www.smivision.com/en.html
Through a partnership, New York data collection firm SHC Universal and New York-based researcher Truth On Call have launched a joint venture that provides verified physician insights in 24 hours. The new tool aims to provide consultative support and deliver accurate answers in a short amount of time.
www.shcuniversal.com
Norway-based research and enterprise feedback software company MI Pro has launched Superdig, a desk-top analysis software that allows the user to import data, create charts and cross tables, perform statistical tests and export the user’s analysis to Word, Excel, PowerPoint or the Superdig Online Reporter.
superdig.net
TiVo Research, a subsidiary of San Jose, Calif.-based TiVo, will be giving away basic TV ratings data for free to anyone starting in the first quarter of 2016 in a move the company says is in celebration of the recent merger between Rentrak and comScore. The forthcoming platform for open TV ratings will provide aggregated national program-level ratings with basic demos from households, with intention of refocusing industry energy on a more relevant measurement standard.
www.tivoresearch.com