••• data analysis
New geospatial data offering
IBM partners with Pitney Bowes
IBM has selected the world boundaries data from Stamford, Conn., business technology company Pitney Bowes to supplement the geospatial capabilities of the IBM Cognos Analytics and IBM Watson Analytics platforms. Geographic boundaries – like city or state borders – serve as the technical underpinnings for the alignment of data around specific location-based information of all types including demographics, mobile location data, customer data and more. The Pitney Bowes boundaries data that is built into Cognos Analytics and Watson Analytics applications is designed to help customers to ingest other geographically-relevant data for reporting and insights. Geospatial data is used in a host of different industries and can in-form a range of decisions based on traffic planning, mobile marketing, tax forecasting, delivery optimization and more. The Pitney Bowes boundaries data provides information across global locations so that businesses and customers can make timely decisions as well as suggest the next-best action. Access to this dataset offers coverage of over 240 geographies world-wide.
••• television research
Nielsen uses PPM to measure OOH viewing
Live through live +7
New York-based Nielsen plans to leverage its Portable People Meter (PPM) technology and panelists to measure out-of-home viewing for national television clients. Clients that subscribe to this service will receive audience estimates that combine in-home television viewing, based on Nielsen’s National TV ratings panel, with out-of-home viewing based on its PPM panels.
The service will provide both program and commercial ratings (C3/C7) for live through live + 7 days of time-shifted viewing. Nielsen expects to launch this new service in April 2017 with data effective January 2017. Data back to September 2016 will be added shortly after launch.
The use of the PPM device, which panelists carry with them wherever they go, enables Nielsen to measure TV viewing that occurs in places like restaurants, bars, waiting rooms and airports. The out-of-home viewing will be based on data from over 75,000 PPM panelists across 44 local markets, enabling Nielsen to project out-of-home viewing in over half of U.S. population. Nielsen plans to provide subscribing clients with individual day data for program and commercial audience estimates on a weekly basis. While this new offering will launch as a standalone service, Nielsen plans to incorporate out-of-home viewing directly into its currency national television ratings at a later stage.
••• cpg research
Data set from IRI and Research Now
Combines panelists with purchases
Chicago researcher IRI and Research Now, Dallas, have expanded their relationship to create a data set for the CPG industry. The enhanced capability combines 1.1 million of Research Now’s consumer panelists with IRI’s purchase-based data assets and predictive models to provide CPG marketers with insights into consumer motivations, psychographics, life stage and life-style characteristics, shopping behavior and media habits. This expansion of an existing alliance allows manufacturers and retailers to identify and target consumers and shoppers based on their predicted purchase behavior across more than 750 product categories and subcategories and nearly 9,000 individual brands, as well as their tendency to shop at specific retail outlets and banners. The expanded set of predictive models is designed to provide deeper analytics, better attitudinal-based insights, access to actual purchase behavior, the ability to predict which retailers will be shopped, and to find target consumers without having to conduct a sample survey.
••• customer experience
Path-to-purchase tool from Ipsos Marketing
Uses social media, qual and quant
Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their purchase journey. LIFE Path aims to offer a holistic approach to path-to-purchase understanding that involves social media intelligence, passive metering and qualitative and quantitative research so marketers can assess which touchpoints are most influential in generating sales.
The tool incorporates a suite of modules – executed in context – that aim to articulate the highest-opportunity paths with prescriptive guidance on what actions to take to drive changes in behavior at all points along the path to purchase. The solution is designed to provide an understanding of decision-making within a category, from purchase trigger to channel choice to final product selection.
LIFE Path uses proprietary analytics to uncover the influence of various touchpoints on driving sales. The modeling aims to reveal the impact of paid, owned and earned touchpoints and also advises clients on how the different touchpoints inter-act with each other. Clients can then use the touchpoint modeling to perform what-if simulations to optimize their marketing so they can target the right consumers, communicate the right message at the appropriate touchpoints and invest the right amount of money.
••• Briefly
Virtual Incentives (VI), a Fishkill, N.Y., digital reward fulfillment company, has launched its VI Now reward management system. The system has been upgraded with new features, such as a consumer-like interface that was designed for enterprise customers and a portal that provides control over every step of the process, including the recipient experience.
Business-to-business customer experience consulting firm Walker Information, Indianapolis, has released Walker ProactiveAlert and Walker TrendAlert, new analytic and technology solutions for the customer experience industry. Walker ProactiveAlert allows companies to forecast which customers may be dissatisfied and initiate preventative action. Walker TrendAlert is an early-warning system that uses and analyzes data companies are already tracking to trigger alerts at a strategic level while the issue is trending, allowing companies to proactively respond.
Nielsen, New York, and cross-cultural insights company EthniFacts have launched the Nielsen Intercultural Affinity Segmentation. The segmentation combines the Nielsen Homescan Panel with EthniFacts’ CulturSort cross-cultural survey to understand the consumers who demonstrate that they can think, act and buy outside of their root culture.
Westlake Village, Calif., firm PureSpectrum has launched a marketplace for buyers and sellers of online sample, with stra-tegic investments from Research Now and Critical Mix. The marketplace is now available and plans to roll out new features, support more countries and integrate new suppliers in the coming months.
MFour Mobile Research, Irvine, Calif., has added fingerprint validation to its Surveys on the Go mobile application, allowing members to sign in to the app using their fingerprints.
Warren, N.J., researcher Lightspeed has introduced eight new research capabilities across Asia, including Lightspeed Ad-Tracking, Bulletin Boards, CATI, Facial Coding, Metering, Mobile Audience, Social and Video Appends.
Orem, Utah, firm Sawtooth Software has released Offline Surveys, which allows users to conduct Lighthouse Studio surveys without an Internet connection.
Health care research and consulting firm Kantar Health, New York, has launched CancerLandscape, an oncology platform that allows health care companies to better understand oncology drug opportunities and the competitive landscape.
Google, Mountain View, Calif., has added Google Surveys 360 (previously called Google Consumer Surveys) to its Google Analytics 360 Suite. Google Surveys 360 allows users to create a survey, find a specific audience sample and generate statistically significant results.
Canada-based qualitative research solutions firm itracks has completed its itracks GO platform, an online qualitative re-search suite. The platform hosts online qualitative software activities (itracks Chat, itracks VideoChat, itracks Board, itracks IDI, iMarkIt and Communities) integrated into one location. Also included in the platform release is VideoVault, a video analysis and reporting system for market research video and audio data.
Toronto-based digital innovation company Delvinia has introduced Delvinia Custom Solutions, a group created to provide data collection solutions as the company aligns its consulting services with those of its other commercial offerings. Moving forward, Delvinia is realigning its digital strategy work under the Delvinia Innovation group.
Shelton, Conn., researcher SSI has rolled out SSI DataView, a project reporting tool and monitoring application that helps research companies and project managers monitor fieldwork and view survey results.
Kantar Worldpanel, London, has launched a new consumer panel in Ivory Coast, Africa, operating via partnership with Kantar TNS (TNS RMS). The panel consists of 1,500 urban households, whose FMCG purchasing habits are tracked on a continuous basis.
www.kantarworldpanel.com/global
MFour Mobile Research, Irvine, Calif., has added mobile targeting tools to its MFourDIY mobile survey platform, including Mobile Carrier Targeting, which targets respondents by their phone service provider, and Mobile Device Targeting, which targets panelists based on which device operating system they use.
SERMO, a New York-based social network for physicians, has launched Social Surveys, a new research feature that uses the firm’s traditional quantitative surveys with a social component that allows respondents to dialogue with each other on the SERMO social network about the study and related topics.