••• shopper insights
Product shows impact of mobile marketing
Uses geofencing
Amsterdam-based marketing technology firm Plot Projects has launched Attribute 2.0, a product that allows marketers to measure the lift in dwell-based store visits initiated by mobile app marketing. Plot Projects’ technology, powered by geofencing, detects when app users enter predefined geographic areas and uses its technology to send location-based notifications, gather competitive location intelligence and retarget users based on location history. Attribute draws a connection between any recent in-app marketing action and a store visit. Examples of what mobile app publishers can measure the foot traffic attribution of include reading a flyer/coupon/voucher, checking a restaurant profile, seeing an in-app banner and clicking on an in-app banner. Attribute also helps filter out passersby from actual visitors by measuring how long an app user stayed at a location. This is important if business locations are in a dense, busy urban area where users need to be more accurate with separating these two groups.
••• emotion research
Browser-based emotion measurement
Chrome, Firefox, Microsoft Edge
San Francisco-based research platform CoolTool has released its Emotions in Browser tool, which integrates into surveys to conduct emotion measurement tests. The tool is compatible with Chrome, Opera, Microsoft Edge and Firefox and allows respondents to complete tests from a mobile device or laptop as long as they are equipped with a camera. The premises where the test is conducted should be well-lit but no direct sunshine should penetrate the test area and the face of the participant should be in the center of the frame. Respondents can be accessed by e-mailing potential participants/customers (users can upload their own contact list to the system), contacting members of participant panels or reached via social media. The technology is currently free of charge for current CoolTool clients. No Neurolab credits (conventional units of accounting for the number of projects implemented with the application of neuromarketing technologies) will be charged from a user’s CoolTool account. Emotion measurement with the application of Neurolab app will be also available and relevant fees will be charged in accordance with the user’s subscription plan.
••• product research
Test claims, logos with DUEL
Uses gamified approach
Ipsos Marketing, New York, has launched DUEL, a new screening approach that leverages learnings from behavioral science and cognitive psychology to capture consumer reactions. Using a gamified approach, DUEL can be used to test claims, logos and package images. The approach is mobile capable and device-agnostic. Options for a clickable phrase exercise to understand word impact and open-ends with text analytics can be added. Clients receive diagnostics, including recommendations about which items to pursue, rework or eliminate as well as which items have broad appeal vs. niche potential.
••• data analysis
Anzo Smart Data Lake 4.0
Builds semantic layers
Boston-based data analytics firm Cambridge Semantics has released Anzo Smart Data Lake 4.0, its flagship platform product that builds a semantic layer at-scale on all enterprise data, allowing users to extract insights. ASDL 4.0 features include automated rapid ingestion, which supports connectivity to both internal and external sources, including cloud environments and existing data lakes. It ingests both structured and unstructured data through horizontally-scaled, automated ETL processes. Most structured sources may be ingested without manual mapping, while unstructured data is processed, indexed and on-boarded through configurable text analytics and NLP pipelines. As a result, the analyst or data steward’s time can be refocused on higher-value tasks. The data catalog function leverages graph models to describe the data in business contexts and capture all the different types of data required, spanning all enterprise data sources and all data sets stored in ASDL. Users can browse and discover data sets of interest and understand their context in a secure and governed environment. The full data provenance and lineage of all data in the catalog is explorable in a user-friendly visual interface. Graphmarts connect Cambridge Semantics’ Anzo Graph Query Engine (AGQE) to data in ASDL, bringing together subsets of data on-demand for preparation, analysis and access. Graphmarts are collections of data sets that can be shared, discovered and enhanced collaboratively. ASDL automatically brings Graphmarts online into existing AGQE clusters or can provision new clusters on-demand as business needs peak for agile deployment and cost-effective cloud resource utilization. Users can add data layers to their Graphmarts for data cleansing, transformation, linking and access control – dynamically enhancing the in-memory graph in an iterative manner. Graphmarts apply data layers in stacked fashion for the flexibility to turn layers on or off and remove, copy and create layers as needed. By storing data preparation tasks as individual layers, users enjoy improvements in data preparation productivity similar to modern digital tools for editing images, video and sound.
••• shopper insights
Measure retail lift
Joint PlaceIQ, comScore offering
Reston, Va., firm comScore and data and technology firm PlaceIQ have launched PlaceIQ PVR powered by comScore, a joint solution that measures lift in retail visits resulting from TV, mobile and desktop advertising. The solution allows marketers and agencies to understand the holistic impact of their advertising on driving visitation to physical locations like retailers, automotive dealerships, dining establishments and more. In addition to measuring lift, PlaceIQ PVR also provides clients with a picture of campaign-exposed consumers. This feature extends beyond demographics alone to include audience descriptors such as likelihood to engage with other brands across different shopping categories. With this information, clients can understand the broader interests and affinities of a target audience and tailor future messaging strategies across channels.
••• Briefly
Shelton, Conn., researcher SSI has become a licensed Net Promoter Score service provider, allowing companies to survey panelists to measure customer loyalty and gather insights to improve long-term customer relationships. Net Promoter Score measures the loyalty between a brand and its customer base.
Denver-based insights agency iModerate has added new video capabilities to its online chat approach. The firm’s individually moderated one-on-one digital conversations will include the ability to collect video responses from participants, in addition to the current open-ended text responses.
Westport, Conn., data and insights company Critical Mix has released CMIX, a tool that gives users access to survey programming and management, global target audiences and data visualization. CMIX allows users to collaborate throughout the project lifecycle and lets users program and manage surveys on their own, share tasks with team members or use Critical Mix’s team of programmers.
Location-based citizen engagement platform PlaceSpeak has integrated with Boulder, Colo., survey and data insights platform SurveyGizmo, providing an additional survey option for organizations conducting online consultations on the PlaceSpeak platform. As part of a suite of feedback collection tools, organizations can select between PlaceSpeak’s in-house survey tool or SurveyGizmo. They will also have access to SurveyGizmo’s reporting and analytics tools.
U.K. survey solutions firm OnePoint Global has launched the latest version of its My Surveys research app. The app allows research agencies and customer experience specialists to set up and launch surveys within the app and collect data while participants are offline or online.
U.K. video research firm Voxpopme has launched Moments, an app-based qualitative solution specifically for diary studies. The app enables researchers to run video diary studies by inviting consumers to respond to questions and tasks via recorded videos. The app is available for iOS and Android.
Lincoln, Neb., patient and consumer insights firm NRC Health has launched the NRC Health Loyalty Index, a metric that allows hospitals and health care systems to develop marketing strategies, drive patient acquisition and enhance consumer loyalty. The NRC Health Loyalty Index is powered by the NRC Health Market Insights solution. Market Insights provides marketers and strategists a syndicated health care consumer database, capturing insights from 300,000+ consumers annually in more than 300 markets across the U.S.
RTi Research, Norwalk, Conn., has released a new e-book, Beyond Data, Beyond Information: Powerful Storytelling for Insights Professionals, available as a free download on the firm’s Web site.
Wilton, Conn., researcher Toluna has launched the latest version of SafeView, its media security technology. SafeView is used within Toluna survey projects to ensure that images, concepts and video are secure and confidential while remaining broadly accessible by survey respondents.
A group of market researchers have joined forces as founding contributors of Perspectives, a new vlog facilitated by video insights firm Voxpopme. The vlog asks one question per episode and all contributors are asked to individually respond. Voxpopme then compiles a show reel of the perspectives into a new episode. The video responses are supported by episode notes and analysis. Some founding contributors include Finn Raben, director general of ESOMAR; Dave Carruthers, founder and CEO of Voxpopme; Annie Pettit, market research trainer and advisor; and others.
Greenwich, Conn., firm Civicom Marketing Research Services has integrated automated video transcription into Civicom Chatterbox, its online bulletin board solution, allowing respondents and project moderators to view speech-to-text conversion upon upload of a video for an activity.
System1 Research, London, has launched its Next Generation Predictive Markets concept testing tool, which draws on learnings from over 40,000 tests and includes new fluency measures that capture how quickly and easily people process new ideas.
Oslo, Norway-based data solutions firm Norstat and dp2research have introduced the Destination Satisfaction Index (DSI), a tool for the tourism industry. The DSI provides an analysis of 20 factors to assess traveler satisfaction of a given travel destination.
Wilton, Conn., research firm Toluna has integrated digital tracking within its consumer insights platform. Toluna’s digital tracking offering is a single-source permission-based solution that collects individual traffic and online behaviors like digital activities, media consumption, ad exposure and e-commerce activity at the SKU level. Digital tracking can be used alone or in combination with other research methodologies.
Clifton, N.J., research firm SurveyUSA is celebrating its 25th anniversary by launching SurveyUSA 2.0, which will provide media clients with viewer reaction to video of existing and prospective talent, video of station promos, jingles and all other still, audio and video creative. It also allows local TV stations and local newspapers to simultaneously ask public poll questions for publication and private market research questions for internal-management use.
V12 Data, Tampa, Fla., has launched its holiday audience segments, powered by its purchase intender solution V12 Signals. Retail brands can use the firm’s holiday purchase intender audiences to target consumers who indicate high purchase intent based on offline shopping indicators integrated with online (mobile and desktop) content consumption, Web visits and keyword searches.
Minneapolis-based promotional marketing firm YA has launched new guided analytics dashboards, which provide insights into marketing promotions programs.
Foster City, Calif., firm EdgiLife has launched Rapid Test and Learn, a consumer test and insights platform that provides CPG companies with customer data.
Austin, Texas, firm Userlytics Corporation has launched a multilingual remote-user testing service, allowing for native-language online usability testing in any country and language.
Provo, Utah, research software firm Qualtrics has added its predictive intelligence and machine learning engine Qualtrics iQ to its employee experience product, Qualtrics Employee Experience.
New Orleans-based audience platform Lucid has launched Reach, a tool that uses machine learning to allow users of its Fulcrum sample platform to gain feasibility and pricing on their next study. Users define their audience, survey length and targeted number of completes and Reach will determine the feasibility and cost based on the past 45 million survey completes on Fulcrum. Reach is available to Fulcrum users for sampling projects in the U.S., with more markets launching soon.
Nielsen, New York, has released Nielsen Subscription Video On Demand Content Ratings, a syndicated solution that independently measures subscription-based streaming content.
Boston-based research firm Chadwick Martin Bailey has launched AffinID to help brands develop a customer image. AffinID provides insight into consumers’ current image of the brand customer, how compelling that image is and how to optimize that image. The AffinID Score measures how strongly consumers identify with their image of the brand customer and is benchmarked against competitors’ scores to better predict brand performance.
Consumer insights firm Maru/Matchbox, Chicago, has released Global Connect, a community-based intelligence platform designed for multinational clients. The platform uses a centralized, hierarchical technology platform and quantitative, qualitative, mobile and behavioral data collection techniques, supported by research and community management services.