••• mobile research
Platform captures respondent video content
Can add video to quant surveysÂ
Philadelphia-based research company Focus Pointe Global (FPG) has launched FPG Video Capture, a platform that allows clients to capture video content, images and audio from respondents using their mobile devices. It can also add video questions to quantitative surveys as an alternative to open-ended text question types. FPG has partnered with video intelligence software company LivingLens to power FPG Video Capture. The LivingLens platform extracts data from multimedia content, allowing users to interpret content within a user interface. Custom video showreels highlighting insights can be created within the platform to deliver insights that can be shared across client organizations to inspire decision-making and drive engagement. Video content is stored in a cloud-based library for easy access and sharing.
••• user research
Eye-tracking tool for digital products
Shows UX as evidence-based
Sweden-based eye-tracking research solutions firm Tobii Pro has launched Tobii Pro Sprint, a Web-based tool that facilitates user testing of digital products and services. The eye-tracking tool allows UX designers to view and/or record test participants’ eye movements while using a service or product on a computer equipped with a Tobii eye tracker. The recording can be shared live or replayed later. Video recordings and live streaming of user tests and results can make it easier to present usability issues to stakeholders and prove that UX is evidence-based and not about somebody’s taste. Immediate and objective feedback from users can speed up both the design and decision-making process. The test moderator can invite team members sitting remotely to observe the sessions and communicate through the chat feature to facilitate team collaboration.
••• shopper insights
GfK adds consumer journey module
Available in multiple markets
Nuremberg, Germany, researcher GfK has launched the consumer journey module of its Consumer Insights Engine, a solution that provides a view of the online and offline consumer purchase journey for the technology and consumer durables industries. The module combines point-of-sales data with market research, online consumer behavior data and AI-enabled consumer review data to provide access to insights via the Consumer Insights Engine. The new solution supports many business functions, including product, category management, marketing and sales. The Consumer Insights Engine can deliver answers to questions like: What triggers the realization of a need to purchase? What channels do consumers use when researching products? What are the most important attributes for consumers when deciding to purchase? And what do purchasers think and say about a product? The solution is available in multiple markets, including: Germany, France, Italy, Spain, Netherlands, the U.K, Russia, India, China, Japan, South Korea, Brazil and the U.S. The product category focus is within the technology and consumer durables sector comprising IT, major domestic appliances, small domestic appliances, printers, gaming, consumer electronics and personal care.
••• cannabis research
Mystery shopping for cannabis compliance
Online and brick-and-mortar
Canada-based customer experience management solutions firm Intouch Insight has developed new mystery shopping programs for cannabis compliance. With cannabis now legal in Canada and nine states in the United States, retailers will be responsible for adhering to the different laws and regulations around how cannabis can be distributed and sold within their jurisdiction. The programs will help online and brick-and-mortar retailers validate employee knowledge and service standards, enforce age verification and ensure stores are adhering to product advertising and accessibility policies. CIBC analysts estimate that the legal cannabis market in Canada will reach 6.5 billion by 2020 and the Canadian government predicts that market will have as many 450,000 customers a day.
••• predictive research
Tool helps target omnichannel marketing
Acxiom, Luth partnership
Data and technology firm Acxiom and Luth Research have partnered and launched Predictive Audiences Powered by Acxiom, a joint solution that combines integrated, multi-device behavioral analytics from Luth Research’s ZQ Intelligence platform and Acxiom’s InfoBase data, providing marketers and their supporting agencies with more-targeted omnichannel marketing. Luth’s ZQ Intelligence garners permission-based, passively metered consumer shopping behaviors across computers, smartphones, tablets and TV screens and overlays the behaviors with attitudinal surveys. By uniting ZQ Intelligence’s integrated, multi-device behavioral analytics and Acxiom’s InfoBase data, businesses can create actionable audiences with the likelihood to be in-market, increasing the accuracy and relevance of a brand’s marketing efforts and providing consumers with relevant offers.Â
••• Briefly
Newton, Mass., research software firm MarketSight has released version 11.0 of its solution. Originally available only in English, MarketSight is now being offered in French, German, Italian, Portuguese and Spanish. Other upgrades include improvements to the process of uploading data from Qualtrics and Excel, more automatic chart creation functions and product performance that has been optimized for large dashboards.
London-based researcher E-Tabs and Paris-based research software firm Askia have launched Iris, an online dashboard design platform. The solution is fully hosted in the cloud and includes data handling and data visualization capabilities that allow users to create customized online dashboards.
Teaneck, N.J., shopper insights agency PRS IN VIVO has released its behavioral science-based PackCept concept screener, which allows brands to test new product concepts in the context of the pack, the shelf and the shopping experience earlier in the NPD process.
Research company Toluna has expanded its mobile panel and respondent access in China with the launch of a WeChat mobile survey applet by sister company KuRunData, an online research services firm. KuRunData’s mobile respondent access via WeChat allows the company to provide respondent access beyond its panel, coupling it with a survey platform to provide better consumer insights solutions.
Netherlands-based research technology company Nebu has launched Data Hub 2.0, the new generation of its data management and utilization platform, now offering automation. The platform is designed to help researchers with primary and secondary data.
New York-based analytics firm Analytic Partners has launched Helio, a demand forecasting solution that uses machine learning models to capture non-linear relationships, interactions and dynamics to predict demand based on weather forecasts.
Service Management Group, a Kansas City, Mo., research company, has introduced the eTrack feedback tab, an expansion of the SMG eTrack product. The feedback tab allows brands to capture real-time user experience and customer experience feedback and allows consumers to share unsolicited comments. It can be used to collect page-specific feedback, overall site feedback and provide a direct link to a contact form.
Reston, Va., firm comScore has announced the beta release of Campaign Ratings, its cross-platform video advertising measurement solution. In July, comScore announced it would be building the beta solution in partnership with 12 companies in the media and advertising space. ComScore plans to open the beta program to additional networks, marketers and agencies in Q4 and expects to launch Campaign Ratings commercially in Q1.
Tonawanda, N.Y., research company xsperient has published its third ConnexionPoints syndicated study on Gen Z and Millennials in health and wellness. The study, Gen Z, Millennials, Food and Nutrition, includes new subsegments of Millennials, personality-based types and an evolving nutrition worldview.
Behavior science company CultureWaves and data science company Dstillery have launched VOICE, a real-time, need-based behavior segmentation tool that provides insights to identify, understand and engage with target audiences. VOICE combines Dstillery’s observed behavior signals and CultureWaves’ analyzed need-states data, providing advertisers with a view into consumer motivations.
Chicago-based researcher IRI and Google plan to launch a new solution that will allow CPG advertisers to measure the impact of YouTube advertising on offline sales using IRI Lift. IRI Lift integrates point-of-sale, frequent shopper, causal and media exposure data to help marketers understand actual in-store sales lift impact on ad spend. The upcoming solution expands IRI’s relationship with Google, which was established through the Google Measurement Partners program.
Burbank, Calif., cultural insights agency ThinkNow is increasing its reach into Latin America by expanding its Spanish-language panel offerings to Argentina and Colombia. The company is also launching its behavioral application Knowy in Argentina and Colombia. Knowy collects mobile behaviors like search terms, Web site visits, application usage and GPS location.
Denver-based research software company Corus has launched its new market research platform, offering free user licenses for up to 1 million users per organization. It also includes integrated machine and human language translation, integrated global panelists on-demand, fast project turnaround and re-targeting.
London-based market intelligence company Mintel has launched Indian Consumer, a consumer intelligence platform featuring research reports and analyst expertise on India’s consumer markets. The platform combines new consumer research with market data and analyst insight, with overarching themes across the food and drink, beauty and personal care and lifestyles categories.
Cincinnati-based text analytics solutions firm Ascribe has added Japanese-language capabilities to its text analytics software suite.
Toronto-based data services firm Maru/Blue has launched its Cannabis Community. The community includes members from across the U.S. and Canada who have been profiled on their cannabis consumption and consumption intentions. Additionally, they are profiled on how they consume and wish to consume, including smoking, vaping, edibles and beverages.
The production network of consumer opinion and behavioral data management company the Opinion Economy is now live and has recorded its first fully blockchain-enabled transaction, utilizing its patented system and method for creating an opinion and behavioral data economy. This first survey transaction also marks the start of the Opinion Economy Blockchain early adopters program, with the launch of the first corporate partners registered as contact and survey agencies on the network.
New York-based digital consultancy Converseon has released a library of pre-built machine learning models designed to drive enhanced value and use of social listening data. The models, built via the firm’s machine learning-as-a-service platform Conversus.AI, allow brands to choose and subscribe to their preferred pre-built, industry-centric models and deploy them either directly or in conjunction with social listening, management and business intelligence platforms.
Stamford, Conn., technology research and advisory firm Information Services Group (ISG) has launched ISG Blockchain Now, an advisory and sourcing solution that allows enterprise clients to improve the efficiency, accuracy and security of their business processes through distributed ledger technology.
Chicago-based researcher IRI has released E-Market Insights 3.0, the next generation of its online sales measurement and insights solution. Enhancements to the solution include: an increase in the total number of shoppers accessible by the list of data providers; updated algorithms leveraging machine learning technology; enhancements to the underlying data science methodologies; expanded coverage of merchants; additional reporting levels in the product hierarchy; and four years of online sales and shares data, beginning in 2015.
Teaneck, N.J., shopper insights agency PRS IN VIVO has released PackFlash, an automated, Web-based service that evaluates new packaging designs for both re-stages and new products. The service evaluates design systems within a full-shelf context, drawing upon the company’s methodologies and normative database.
San Francisco-based insights platform UserTesting has announced the availability of its Adobe XD CC plug-in, allowing designers to get feedback on prototypes and designs from customers in real-time and collaborate and share insights with stakeholders across the organization.
Alpharetta, Ga., sample provider P2Sample has added artificial intelligence algorithms to its insight automation platform. The technology, called P2Perform, improves respondent targeting and conversion rates by reducing sample waste.
Reston, Va., firm comScore has announced an agreement with Oracle Data Cloud to drive audience targeting with TV segments. The new segments allow marketers to reach personas through Oracle Data Cloud and target consumers who have viewed specific TV ads.
London-based market research company GlobalWebIndex has launched Pollpass, its new survey technology that allows brands and agencies to generate bespoke data sets and insights in real-time from any demographic in any location.
Censeo Analytics has launched its new platform that provides candidates with voter attitudes and habits using social media, big data and proprietary algorithms. The platform allows campaign managers and political party fundraisers to segment their voter base with granular data to target undecided and swing voters.
New Orleans-based audience platform Lucid is unifying its solutions under the Monetization, Marketplace and Audience product sets and will be discontinuing the use of Federated Sample, Fulcrum and Proof product marks. The company says that while the product names are changing, all current and future products will continue to operate in the same manner.
Sweden-based eye-tracking research solutions firm Tobii Pro has launched Tobii Pro Nano, a small research-grade eye tracker designed to be used with portable screens. The solution plugs into the USB port of a Windows laptop or tablet and collects gaze data at 60 hertz.
Hey.ai, a consumer analytics and insights platform, has launched. The platform was founded by Hari Rajagopalan, formerly with Google analytics, and leverages a GDPR regulation that allows users to access their own data from sites like Facebook and Google. Hey.ai’s platform processes the raw data to provide easy-to-understand insights to users.
Fort Washington, Pa., company M3 Global Research has made available a new Patient Access offering. The patient engagement product will leverage the company’s network of relationships, its network of physicians and its patient access team.
Reston, Va., firm comScore has unified its digital audience measurement data in MyMetrix Explore, its exploration and visualization tool. The update consolidates all content and media types, including video, in a single interface.
Survey software solutions firm Voxco has integrated its data collection platform with MarketSight’s data analysis and visualization system, streamlining survey data collection and insights creation. The newly integrated solution allows researchers to collect survey data through any of Voxco’s survey modes – CATI, online, mobile offline, IVR – and run analysis and reports in an application. The integrated solution will be available as Voxco Analytics in the Voxco survey platform.
Nielsen, New York, will expand its reporting capabilities to identify same-gender spouses and partners and their households. Nielsen says it will work with GLAAD to determine the best approaches for reflecting LGBTQ inclusion and representation in its panels, including evaluating recruiting and classification techniques that help better identify same-gender spouses and unmarried partner households to participate in Nielsen’s nationally representative panel.