Decipher debuts a Beacon for self-service research
Fresno, Calif., research company Decipher Inc. has rolled out Beacon, its research software suite designed to allow users to build and deploy their own online surveys to target audiences by integrating Decipher’s data collection capabilities with a simple-to-use graphic interface. Beacon aims to offer the cost- and time-savings of a self-service platform while delivering customizable survey construction; quality-assurance review; targeted reporting; data download; and more.
Beacon also features built-in functionality for users to author their own surveys, with numerous question formats, multiple languages and branding customization. A reporting portal monitors data collection in real time, providing a variety of downloadable data file types and the ability to customize data to any level of complexity. For more information visit www.decipherinc.com.
New reporting tools to help automate survey processing
Sunnyvale, Calif., research software company iCharts has launched survey reporting tools for automating the processing of surveys. The company’s tools are designed to support all standard survey questions, including Likert scale, forced ranking, multi-select and semantic differential. The offering also includes a zero-aggregation engine intended to understand the structure of the survey and then process the data without having to create crosstab tables. Other features include support for all survey types; support for all question types, including 2-D or 3-D grids; automatic calculation of base sizes; recoding of open-ends or category lists; ability to specify multiple weights; support for analysis and commentary in online reports; and online reports downloadable to PowerPoint. For more information visit www.ichartsbusiness.com.
The Survey System debuts Web-CATI module
Creative Research Systems, Petaluma, Calif., has released a Web-CATI module for its Survey System product that is designed to allow telephone interviewers to work from home or other remote locations instead of in a central phone bank. With the module, the interviewer needs only a regular phone and a broadband Internet connection, plus a browser-equipped PC or Mac. The solution is also designed to work through VOIP systems such as Skype. The Survey System software aims to produce the various live online detail and survey summary reports needed.
To use the platform, the central office requires a minimum of The Survey System Professional Edition with the Web, CATI and Web-CATI modules, plus a Windows-based Web server. For more information visit www.surveysystem.com.
Brand Graph Digital set to measure digital marketing
Norwalk, Conn., research company Ipsos ASI has introduced Brand Graph Digital, a solution intended to provide in-market testing capabilities and deliver results to allow advertisers to quickly determine brand, platform, message and campaign performance, based on real-time insight for digital advertising campaigns. The Brand Graph Digital solution is designed to deliver an in-market evaluation of how target audiences are responding to advertising campaigns early in the media plan, offering analysis of what works and what doesn’t work and then allowing marketers to tweak and adjust advertising campaigns as needed. For more information visit www.ipsos-asi.com.
Kinesis Survey expands to include Google Analytics
Kinesis Survey Technologies LLC, an Austin, Texas, research company, has added built-in support for Google Analytics to its Kinesis Survey platform. The integration is intended to allow Kinesis Survey users to track respondent activity by each survey URL for all projects. Via Google Analytics, Kinesis Survey URLs can be tracked to identify metrics including page views; traffic sources; geographic locations; unique visitors; device types; operating systems; and more. This data can be utilized to refine recruitment; sampling; quota management; and survey design strategies, as well as to measure survey traffic over time. Google Analytics functionality is included at no additional cost. For more information visit www.kinesissurvey.com.
Empathica launches analyst suite
Empathica Inc., a Mississauga, Ontario, research company, has launched Analyst Suite, a solution designed to provide business analysts with tools to perform complex queries on customer experience data. Analyst Suite capabilities aim to allow users to select criteria to extract data for custom reports, explore hypotheses and discover strategic insights beyond operational trends.
Analyst Suite is offered as a software-as-a-service solution built on Radnor, Pa., business software company QlikView’s in-memory, associative search technology. Datasets are processed in real time as requests are entered into Analyst Suite. Additional criteria can be automatically aggregated into an existing search without the assistance of an IT department. For more information visit www.empathica.com.
5x Technology integrates CRM solution with cloud computing platform
5x Technology, a San Diego IT company, has integrated its IntelligentInformation solution with the cloud computing platform from NetSuite, a San Diego business software firm. IntelligentInformation is designed to perform standardization, cleansing, merging and enhancement of customer data. Built using NetSuite’s SuiteCloud development platform, the integrated solution is intended to extract customer data out of a NetSuite customer’s system; tag records that have redundant and incorrect information based on a client’s specifications; cleanse and merge duplicates; and then upload the data back into the NetSuite system.
The IntelligentInformation solution includes a software tool and service that cleanses and verifies contact information and can handle standard and unique database fields, including job title, industry, revenue size, Web site, SIC codes, NAICS codes and can verify e-mail addresses and direct phone numbers, as well as profiles for social network sites such as LinkedIn and Twitter. For more information visit www.5xtechnology.com/index.html.
Research company debuts dashboard for streamlined business results
London research company eDigitalResearch has developed eDigitalDashboard, an interactive, personalized and condensed summary report of key performance indicators and topline statistics to provide a visual snapshot of real-time business results. The eDigitalDashboard system aims to allow users to drill down into research results to identify trends and issues across multiple sources, facilitating targeted decision-making. Available on HUB, the dashboard uses Web technology and a graphic design interface to give professionals complete and bespoke design control, while the online access automatically generates fresh statistics, allowing for immediate analysis of results. For more information visit www.edigitalresearch.com.
Briefly
Portland, Ore., research company Revelation Inc. has expanded its language capabilities to include Russian and Turkish, bringing the number of languages that Revelation supports to 16. For more information visit www.revelationglobal.com.
Vancouver, B.C., research company Techneos has released SODA (Survey On Demand Application) for iPhone and iPod Touch platforms, in addition to previous availability for Blackberry, Android, Windows Mobile and Nokia. For more information visit www.techneos.com.
Rochester, N.Y., research company Harris Interactive has launched Flash Poll in the U.K., France and Germany. The Flash Poll service is designed to provide representative research data of up to 1,000 respondents in 36 hours. The company also has additional countries scheduled for Flash Poll coverage in the first quarter of 2011. For more information visit www.harrisinteractive.com.
Compete, a Boston research company, has rolled out its All-Access API platform for delivering digital metrics on the Web. The platform is intended to provide users with unlimited access to detailed traffic, audience and engagement metrics covering the top one million Web sites. For more information visit www.compete.com.
The Brandon Agency, a Myrtle Beach, S.C., marketing company, has launched the Why We Buy consumer research panel, comprised of 4,300+ consumer participants ranging in age, education, income and family status. For more information visit www.thebrandonagency.com.
Port Washington, N.Y., research company The NPD Group has launched an Advanced Analytics suite of products using NPD’s item-level tracking information to address issues in multiple industries. The expanded NPD Advanced Analytics suite will include six solution sets based on NPD’s consumer and retail databases combined with specialized statistical and modeling techniques applied by NPD’s research team. For more information visit www.npd.com/advanced_analytics.
Fresno, Calif., research company Decipher Inc. has changed its branding for its online presence, select print/downloadable marketing materials, trade advertising and direct mail campaigns. The company has also relaunched its Web site www.decipherinc.com.